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isr inside sales representative inside sales reps or isr is named for the fact that you will not meet with clients face to face instead you will communicate with customers via telephone or online this is to maximize the number of potential buyers you can call as an isr your main function is to engage with the leads that are generated by marketing and convert them into customers the main clients you will engage with are small to medium-sized enterprises otherwise known as smes your role is similar to a sales development representative sdr you will be covering the second stage of the funnel qualifying leads however you will also be in charge of the third stage converting those leads this means you will need to meet with clients demo the product and get the contract signed inside sales means there is an outside sales so what is the difference between inside sales and outside sales as an inside sales representative you will prospect assess and close leads using remote communications instead of in-person meetings outside sales encompasses various sales positions such as bdr account executive sales manager etc that use face-to-face meetings and interaction to prospect and assess leads and close deals as of 2022 when we're recording this the gap is closing outside sales roles have incorporated online tools to help them sell speaking of outside sales let's talk about the account executive [Music]