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alrighty so in this video I'm gonna explain one of the funnels that we're going to be covering in this program there's a few funnels that we're going to be covering the first one is the paid traffic inside sales funnel and this funnel is going to make you so much money it's not even gonna be fair if you can solve this funnel you can just print appointments on your calendar or you can just print tripwire offers or trials if you if and it's going to be very very predictable it's going to be a function of cash okay so I'm gonna go through this funnel so first order businesses are in our traffic we're going to be going out to the advertising networks like Facebook or LinkedIn or Google or something like that we're going to be buying traffic and then we're going to be sending them to an opt-in page and we're going to be collecting leads and we're going to be looking for at least a 10 to 20 conversion rate on that event okay so 10 to 20 of the people that visit that landing page are going to become leads okay and then from there five to twenty percent of those people that become leads are going to be taking the next action which is going to be booking a demo or starting a trial okay then from there once people book a demo or start a trial 60 plus or 65 70 of the people are going to be showing up for your demo okay or if they're doing a trial you can you can put a calendar page in front of the the thank you page of the trial and get them on a demo and then from there twenty to forty percent of the time or the 20 20 to 40 of the people that show up for demos should be closing and then of course 95 of those people that close should be successfully onboarded you should make sure they're not dropping any balls and they're successfully onboarded okay and then of course we have our contingency plans that go in between these steps so if someone hits the page but they don't opt in then we're going to hit them with retargeting campaigns okay and then if they if they uh opt in but they don't book a demo we're gonna hit them with email marketing campaigns and retargeting campaigns Okay then if they book a demo but they don't show up we're going to be con we're going to be sending our confirmation campaigns or rescheduling campaigns and if they show up for a demo but they and we do a demo but they don't close they're going to be following up like crazy and then of course if they become a customer we're going to make sure that they are extremely successful so I'm going to show you a real life example of this funnel and this funnel is working like crazy it's generating tons of Revenue it's really it's working fantastically and let me just show you an example so this is my Facebook advertising uh funnel here and I I'm in the back end in the analytics and you can see here that I'm driving traffic to an opt-in page and then 23 percent of the time people are opting in and then 22 of those people are taking the quiz and then 71 of those people are actually booking a demo and let me just remind you of this funnel so we have an opt-in page okay this is a a page that we're drop we're driving traffic to and we're collecting leads and then from there they're watching a video sales letter pay they're going to a video sales letter page or in a sales page okay and then they are clicking the link here and they're going to a quiz and then from there they are going to the apply page and then they go to the thank you page so when they book a demo they get shot over to the thank you page and this is what this is uh this um this chart is showing or this uh this graph is showing so let me walk you through one of our campaigns this is a culture this is a Facebook campaign and we have other traffic sources well we have LinkedIn ads going we have Google ads going but this is an example of cold cold traffic campaigns you see here last month we spent about nineteen thousand dollars and we generated 583 leads 128 quizzes and 114 booked demos or we call them book strategy sessions and we're seeing here a cost per lead of about 33 dollars a cost per quiz of about 151 dollars and it costs per appointment of 169 and you can see here that this is the Blended is the Blended average you can see we have a cold traffic campaign and then we also have a targeting campaigns that are hitting people who hit the page but didn't necessarily opt in so you can see here we have 120 day uh website visitors and then we have a lead no booking campaigns and this is part of our retargeting stuff that we're going to get into a little bit later okay so that's an example of a paid traffic inside sales funnel and if we jump over to the CRM if we go to last month you can see here we generated 172 demos and we completed quite a few we sold 39 plus 15 so out of 172 what's 39 plus 15 54. so 54 divided by 172 is about a 31 close rate okay which is right in between 20 and 40 percent this is over all okay so as you can see we have a greater than 20 actually if we look at our analytics we have a greater than 20 opt-in rate I put in this training 10 to 20 but we have obvious we have a 23 opt-in rate for our cold traffic campaign and then we have a five to twenty percent lead to booking Camp uh lead to booking rate and you can see here that it's actually 20 but then we have to multiply it by 7.71 because this is the quiz and then uh the demo booking is um a little bit later so 22 times 0.71 we actually have a 15 or almost 16 percent demo booking rate so we're right on near the higher end of this um Spectrum here and then we have approximately a 70 show up rate and then of course we have a 30 percent uh uh close rate in the and you saw that in the CRM so this is an example of an a paid traffic inside sales funnel and that I showed you the retargeting campaigns and then we also have the email uh follow-up campaigns that I'm going to show you here we have an email booking Loop so somebody opts in and then we're immediately sending them an email and we're seeing if they booked a demo or if they submitted a questionnaire and if they haven't we are sending them another email a day later and then we're waiting a day and we're checking if they booked and if they haven't we're sending them another one and then we're waiting a day and if they haven't booked we're sending them another email and then we're sending we're just we're just putting them through the meat grinder and getting them to book an appointment that's why this is at 16 because it's because we're hammering them with uh with uh email campaigns and follow-up campaigns and then of course we have our confirmation rescheduling campaigns and this is done inside the calendly software the scheduling software that we use and then we also do follow-ups the day before or the day of in the morning of the demo and we say hey are we still on for today and we're just confirming the demo and make and reminding them that they have a demo today and we're making sure that they show up and then you saw that we have the 30 30 uh close rate which is uh which it was shown in the CRM so this is an example of an inside sales funnel uh co-pilot advisor has a great inside sales funnel they're growing by Leaps and Bounds and you can see here if we go to co-pilot.com they have a calendar funnel and they have their top of funnel content their case studies and all they have a great page and we're going to show you how to build these types of pages and they are just on a tear right now um using this type of funnel okay so that's an example of a paid traffic inside sales funnel and uh we'll get into the other types in the next few videos all right so thank you for the attention and we'll see you in the next video