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it this is the gap like this is the gap between successful companies and and struggling companies it's how do you get how do you turn the opportunities that you have into jobs right into closed jobs and and there's a you know there's a lot of challenges with that along the way it you know there's you know that that sometimes there's not enough people to answer the phone sometimes that you know there's there's a lot of other challenges that come through so we're going to go through a lot of those things today so um you know while you're with us if you could turn off your cell phone turn off Facebook you know spend spend this hour with us or you know 45 minutes to an hour with us today you know really dialed in asking questions you know we do this in a workshop style so you know we're here for you to answer questions along the way have participation you know and have those conversations so um if uh for those of you that aren't familiar with me my name is Jim Aline I'm the co-founder of roofer marketers now the general manager of marketing services at Job Nimbus as we were recently acquired by job Nimbus um put a one in the chat if you're a job Nimbus customer uh if you use job to message or CRM I'm the co-author of two books internet marketing for roofing contractors and the best known roofer I speak at a lot of Industry events uh we're an Ico roof Pro partner uh I I I'm the I'm the marketing coach and Adam Benjamin's pitch Pro movement we're a certified Google partner and I'm also the host of the roofing success podcast and uh so throw an exclamation point in the in the uh in if you listen to the podcast because you guys are you're my people so um so what roofer marketers and job Nemesis marketing Services you know what we do this is what we do every day right we do digital marketing for roofing contractors helping them to to get the best results out of their um out of their out of their marketing efforts and we do this focused around three core principles so in those three core principles the first one is to maximize the opportunity to generate a lead for your roofing business I'm a big fan of uh of a business philosopher named Jim Rohn you guys if anyone's familiar with him if you're not go YouTube them and listen to a bunch of stuff he's since passed away he's passed away some years ago but one of my favorite things that he said and that I took took to heart over the years was that to have consistent lead flow in your business you need five to seven lead sources right and that can change from company to company from industry to industry but that's a good General General Benchmark for what you're trying to do and that's what what our core principle around maximizing opportunities is it's the old address of having multiple poles in the water right um uh through the the job Nimbus survey that was done last year you know I think it was like 80 percent of of roofing companies or or contractors rely on referrals as their number one lead Source well that's great the way I I like to add on to that is who refers you right and who the people that refer you are people that you do good work for right that's a lot of times it's past customers so when you rely on referrals the conversation then can turn and your mindset can shift to now how do I get a new customer that I can serve on a high level who will then become a raving fan and refer me throughout time right that's the that's the core principle so multiple polls in the water you know some you know some months this you know let's say your Facebook leads are performing really well and and you're you're crushing it there and then in the next month your your Google business profile is getting a lot of calls and and but over time if you have those opportunities available to you if you're optimizing those opportunities you'll you will create a more consistent lead flow if you put all your eggs in one basket and say hey we're going for Facebook ads and that's it you're relying on that right and and so there's ups and downs so we we really stress that you maximize those opportunities the second thing that the second core principle that we're focused on is maximizing brand Impressions there's an ad old adword adage or an old thing uh philosophy in in advertising that came from the TV days it's that the advertising rule of seven and the the the study there was a study done decades ago that said that a a consumer needs to see your brand at least seven times before it even connects with them before they register it and there's a there's one of my favorite sayings is is uh the most valuable real estate that you can own is mental real estate so by owning mental real estate in the in the minds of the homeowners or or or property managers or everything like that in your area that's where you are going to be able to find long-term success right that's not short term but it's that's where you really find long-term success so um what we our core principle is maximizing brain Impressions so getting the people in your Market the the decision makers in your Market to see your brand as many times as possible and then you know this is what the webinar is all about is is maximizing those conversion rates and that's our third core principle because no matter how many leads you generate if you're not converting those into sold jobs it makes no difference right there is absolutely no difference and there are really you know strategies that you can Implement to do this one of my uh we've done a bunch of work with uh with Chuck Toki from top rep one of my favorite sales trainers in the business he talks about they had a strategy when he was the Vice President of Sales at able roof Mr Roof for Home Advisor leads and everyone hates Home Advisor leads there's a bunch of Shoppers half of them you can't even get a hold of but they had a team of people that um that worked those leads a call center that worked those leads and they had strategies in place one of their strategies was to keep the person on the phone for 10 minutes so if they got him on the phone they would keep them on the phone as best as best they could for 10 minutes the reason was that's when everyone else was calling right so if they kept them on the phone in that first 10 minutes while all the other contractors who were going to reach out are calling they would miss those calls from those other contractors right um there there's so many ways to maximize conversions but that but those are just the little CR you know that's an example of a real unique one right like a different thought process on that now here's where I need some feedback from you right what are the biggest challenges you could drop it in chat you can unmute and and say it if you want um what are the biggest challenges that you guys are facing in terms of uh your marketing when it comes to your marketing knowing what to put out there for people to uh that they'll pay attention what gets attention knowing what gets attention that's a good one Kevin says consistency right consistency is a challenge Naomi not bombarding homeowners that's a good point but it's a weird it's a strange one right there is a fine boy there's a gray area in that in that conversation of bombarding homeowners right like that's a um you know some people get some people get uh a bad taste in their mouth if if you're reaching out to them too often some people are grateful because they're just busy with their day and you reaching out again and touching base maybe you catch them at a at a good time right it's a that one's a tough one uh but but it's a great one Naomi that's a good one to point out for sure another thing that a lot of I hear in the industry right while I'm out doing my talks and you know traveling the country and and being in rooms with all the with contractors and stuff is that a lot of people feel that they don't get enough leads right drop a one in the chat if that's something uh that you've had challenges with always always looking for new and not rehashing the old yeah that's that that's that what Naomi said so yeah number one not enough leads right we get we have to understand our Revenue goals and we have to understand how to break down how many leads we need and uh and then we need a plan of action to get to those leads right another thing that I hear is a low lead quality how many of you buy leads or have purchased leads from like like we said Like Home Advisor and things like that where it's you know if you get a hold of them ever it's you know it's something special like and if you do get a hold of them there's five other people or maybe it's that you you get those calls for someone looking to re-roof their you know their dog house or their shed or something right um yeah qualified leads is a is a big one and I think that speaks to the low low lead quality getting to those qualified leads now there is a little bit of a semantics verbal you know like uh semantics to that is you know lead Prospect uh uh qualified sales lead is another way that I've heard people put it like what is a qualified sales lead versus just a lead um you know if you do uh you know you could do a ad on Facebook that says you know sign up now for a free roof you know a lot of people are gonna put their name in an email address in that in that form right but are those qualified leads right is that a ques that's a that may be a low quality so sometimes you may have if you're if you have the ability in a strategy in place you may be able to sift through a lot of low quality leads quickly to get to to the Quality leads but you have to have a process in place for that and you know I think it was uh I think it was uh um let's see I think it who was it uh that mentioned it to Adam I think you mentioned it about that you know that what gets attention like that that's also a thing that leads to low quality leads is that of that that uh the trust factor of your brand in the marketplace so those are those brand Impressions that we feel are are very very important uh to getting to that lead cost is too high low Roi right this is another big challenge in the market that I always see but it you know it depends on how you're working the leads right if you if you're or your sales reps are working the leads like how many times are they actually calling them and then what are they there there's a there's two metrics in uh in lead quality or lead cost one is customer acquisition cost um see CAC they call it so that is a measurement of how many what is the cost per customer right what is your cost per customer but that one gets there that one's a good metric and I but I think it gets over focused on sometimes an even better metric to focus on in your business or or in addition to customer acquisition cost is the long-term value of a customer um the the clients the clients that we have that do the best the cut the guys that I've had out the or the contractors that I've had on my podcast that do the best a lot of times they're the they are the best at turning one into many so the lead cost up front might be high but they're very good at getting referrals knocking the neighborhood you know they're they're very good at getting at turning that one job into many and so that's a factor in that lead cost is your ability to do that uh lack of clear tracking is a big one it's a big one right um I think a couple of you uh had put a one in the chat when I asked if you're if you're a job Nimbus users we have just integrated our systems together to get an even clearer Roi for you guys you know from the time a lead comes in all the way through a job sold and that's that's that's the most impact conversation with one of our clients um last week is a new roofing company owner he started his company this year and and he's struggling it's his first year in business right he's struggling a little bit and we had a conversation and I said well hey uh you know what is you know where are you at how what what how much revenue have you generated this year what's where are you at this year gross profit or you know gross revenue wise and he didn't have an answer right and so you know making sure that you know your numbers and and you know a lot of times their feelings we feel like this didn't work out or we feel like this isn't good but until we have those real numbers in place from the time a lead comes into that time that job is closed and the profitability on those jobs that's where you get a really Clear Vision of your uh of your uh uh of your business and of the lead flow that's coming in and what's working best another thing that I hear from contractors is there's too many options do you guys feel that way like man I could do this I could do that and marketers are marketers marketers are good at marketing so they're marketing to you their their their best impression of what will work for your business I know how many phone calls you get from HomeAdvisor I know how many Facebook messages you get on you know for for marketing Services man SEO is the way to go you got to do SEO no no no no SEO is just okay um you know just do Google ads or or Facebook ads or just do things so there's so many options out there right there are so many options out there that you know lead flow to me isn't a problem because you have a lot of opportunities to get these the lead flow picked up in your business you know you have your SEO your Google ads your local Services ads if you need to go buy leads you can go to HomeAdvisor Thumbtack ports networks all those places you know your word of mouth your door-to-door there's always ways to increase lead flow in your business here's a kind of a chart of all like all of the different things that you could do right and so I like to I like to talk about what what I refer to as the marketing stack you're not going to do everything at once but what you want to do is stack these opportunities on top of each other and as you start stacking these opportunities on top of each other and being consistent someone mentioned it in the chat being consistent boy that gets to that consistency in lead flow right um and it it gets you enough leads to get to your Revenue goal um David said ability to pay for service is a challenge right so you know that's another thing in Con in your conversion rates having financing having the ability to present financing options to customers big big things job signs are a big one right um you know you have your social media your Facebook tick to go Tick Tock even right like there's all these opportunities for you to do that so the biggest challenge that I see is unconverted leads right the the ability to generate leads are is there right the ability to generate leads is there you guys I know it's hard sometimes to commit the the time that to commit the fight to make the financial commitment to get to some of those sources but the opportunities are available to increase that lead flow in in time so so now we need to work on getting those unconverted leads converted to increase that uh in to maximize that conversion rate and increase the profitability that you have in your business all right so here's the big problem 50 to 60 percent of inbound uh calls there they leave are unconverted right so when people call in when people call into your business I want to ask you if put a one in the chat if you set an appointment on the initial phone call if that is a mandatory uh process in your business one in the chat if you if you set the appointment appointment gets set on initial phone call David Janice awesome Naomi for the rest of you I hear this a lot we you know our team listens to every phone call that comes through our clients businesses and boy you guys leave money on the table when you don't set the appointment on the initial phone call um it's you know hey John will call you back in a you know when he has time to tell you when he can come out to visit you to come out and do that inspection how does that sound to you guys does that sound good or good or bad but we do it all the time right we do it all the time because it's we're only looking at our calendar right we're only looking at like well you know our office person doesn't know when John is available right or man I don't know when I don't know when I'm going to be able to get out there so let me just push off that that time I'm gonna go out there you know it's it's not you know it's not a you know we're not in as much of an emergency service uh vertical as say Plumbing right or HVAC like we we had we've had a stretch of uh of days here in Minnesota in the high nine High mid High 90s uh where it feels like with the humidity and things like 113 I saw I saw yesterday if my if my uh furnace goes out or I'm sorry my air conditioner goes out I go to Google I start searching I'm looking for HVAC companies to come out I start making calls the first one that answers the phone is essentially the winner right because I've already I've already done my my my my preliminary research I looked at their reviews I was checking them out right so now when I make that call if they say hey I'll have John call you back in some you know buy tomorrow to tell you when he could come out like man I need this I need AC now so what I do is I call the next company until I get an appointment book once people have that appointment booked most people will stop calling you will have the people that are like hey I'm getting three bids no matter what no chance anytime we're getting these bids I want to see the comparison that is a segment of your customers right but but the majority of people oh it's fifty percent of the people go with the first company they talk to so you get a you'll increase your close rates by always being the first person right so being the first person that answers the phone the first person that sets appointment the first person that does the inspection and gets them an estimate right or starts working with you know helping them filing the claim like by being the first you will it will be much better ninety percent of web forms fail to convert and that's because people fill out a form on your website a lot of times they'll do it at in in all hours of the night right and you don't get back to them I I had a we had a company that we worked with down in uh down in the DFW um and she said we have a sheet they they had a their process was within 48 hours we will respond to the web forms that come in like they're gone man like they're they're long long gone and so the stats are the statistics show that leads that are not followed up with in under five minutes go cold what I mean by that is leads that are not followed up with it to be more specific I should say leads that are not followed up with in under five percent five minutes you have an 80 percent less chance of ever getting a hold of that person so now if you go if you're longer than five minutes you just decreased you just cut out eighty percent of your leads you're gonna get a hold of two out of ten if you wait longer than five minutes and it speaks to that right like the the system the process that that able roof Mr Roof had in place when Chuck Toki was working there they would get a hold of people right away and keep them on the phone for a certain amount of time right and their conversion rates were much higher the average customer must be followed up with five to seven times before booking so that person that fills out that form a lot of times you need to hammer them right maybe they don't answer on that first call you call them right away the form comes in you call them right away they don't answer you have to continue to follow up and follow up and follow up it's also post inspection right A lot of times sales reps miss out on huge opportunities in their follow-up because they're not following up enough right they're not following up consistently or enough I had a guy on my podcast that his team has a 24 Point follow-up system a 24 touch follow-up system for their uh for for prospects right when you get that qualified lead they're they're doing everything they can to be in front of that in front of that person over and over and over and over again now you can do it in different ways where you're not just like I think it was maybe it was Naomi um I think it was Naomi that said you know you don't want to bomb like be too aggressive but you can provide value to them also it doesn't mean you have to call them and say are you ready to buy today it could be hey I just found out about this we got there's a new product offering there's a um we have a new special that we're running um hey I know that you were thinking uh you know when we sat down you were thinking about going between this shingle color and this shingle color you know I I also think that maybe this one will be you know would look good for you it's a reason for you to reach out right so give making yourself have reasons to reach out um in that um and the the the today's customer is you know they like to interact also via text message right not just phone not just email you gotta incorporate text messages in that so the solution is to leverage marketing automation right there are a lot of systems and programs out there that software Solutions out there you know in job Nimbus we have engage which is a text a text platform also we have contractor boost which is our lead our lead management Pro uh platform which I'll show you guys in a little bit to to show you how we structure some of these things um but leverage marketing automation to follow up with web forms within the first two minutes of submission trying to get them on the phone text messaging them emailing them uh automate the follow-up so that every Prospect is touched multiple times and they're able to engage with two-way text messaging that's a big thing um and then I know this seems crazy right I know this is a big a big jump but I want to do it for illustrative purposes if you got a hundred leads into your business at a conversion rate of 30 three you know it's average job of 10 grand which is low but you know 300 Grand 300 000 worth of business gross revenue coming into the business if you can increase that conversion rate to 70 that's 700 000 in gross revenue versus 300 000. even if you increased it by five percent what would an extra fifty thousand in gross revenue mean to your business right out of every hundred leads or you know however you want to think about it it is extremely extremely impactful to get that uh to get that conversion rate up to make every lead more valuable there is another old adage that is that I like is that the the company that can pay the most for a customer will win the way they do that is making is squeezing the juice they're making every lead every lead converts so they're willing to pay more per lead because they know that they can that they can have a higher conversion rate so in all of these things what drop in the chat here or or feel free to unmute what are some of the takeaways that that you've had so far in this conversation set appointment on the first call yeah that's a big one it is a I mean it it could it changes the game um now there are ways that you can do that right Adam like if you have multiple uh if you have multiple uh sales reps that you always that you're always you know that you have to run you know you could create Google calendars and things like that with their availability um you can have all of the leads come into a general calendar for your company and then have have someone on your team whether it's a sales manager or office manager or or yourself if you have you know if if they're you know um assign the leads to people as their with their availability um uh Adam says it's job Nemesis is uh is challenging on the scheduling side good thing that you're a client of ours because you also have the the scheduling uh um ability over in contractor boost because we'll and I'll show you that we'll we'll get that worked out for you too and help you with that um Naomi said have job nimus and it's really lacking on the on the reporting side boy have you have you gotten a c job Nimbus insights yet Naomi um they just rolled it out recently um yeah it's something that's yeah it's something that's really getting to to to being it's a big um there is a lot of effort going into the job Nimbus insights uh from from the development team right now um and I'll I'll show you what uh I can I could potentially I don't know if I could show you guys on the screen because I can't show any of our clients um uh uh uh back ends on the screen but maybe I'll like maybe I can get a screenshot um um maybe I'll try and get a screenshot of what that looks like and pull it up on the screen for you guys today but um yeah making sure someone is always answering the phone boy that like the phone needs to be answered we we see this a lot of times our account managers will get feedback from from a client saying man we're just you know it's just not working as well as we wanted it to work and the first thing that we do is we go to the calls and start listening and if we if the if the phone calls are not being answered I mean that's the first thing you're leaving money on the table right there's money being left there um let's see here talking with them as as they're working on it making sure that someone is always answering the phone have a virtual call center yeah 100 bucks a month to get the phone answered right like you could do this there's a lot of different ways if you could get like there's there's levels to the phone answering Services too like one I I think uh like better than nothing is to have the phone answered right so that you know they answer the phone and they they they take a message and they pass that on to you that's one good thing um a level up from that is finding and answering service that can that will also book the leads on your on your calendar they'll use your calendar and and schedule people in that's to me that's the the what you want to look for and that may cost you a little bit more but but having them do that is uh is really impactful so awesome um all right that's money yeah um all right so the first thing we want to engage with our customers how they like to be engaged with and and today I hate it personally but people love text messages like they're like to me there's just no like I like to get on a phone like give me a phone like let's have a two-minute phone call we get so much better than than 15 minutes of texting back and forth but people love their their like you know we're in busy days their phone is always on their hip you know it's you know it's it's it that that's kind of the way it goes so um people love text messaging so we want to engage with them or at least offer them different ways to engage so one of the things is that you know you want to have uh like on your website you want to have a phone call a phone number that they could call you want to have a web form that they can fill out you want to have a chat feature right and so there's multiple ways you're giving them the opportunity to engage with you the way they want to engage and statistics now have shown that not and of course right 98 of all text messages are read they're open or opened 95 are open and responded to within three minutes it's different than email right I um I don't know how you are I don't know if you're one of these people and and I I won't I'll try to not be too hard on you but if you have an inbox that has like tens of thousands of emails unopened you like just seeing that makes me Twitch like I am an inbox zero person and I you know I need to get get through those but with text messages it's like everyone opens them right versus emails so we love to send emails but we also like to send text messages because they get such a good response rate so um and and because U.S consumers now are five times more likely to send and receive text messages than phone calls but I will tell you that it's nearly 80 percent of all lead flow that comes into all of our clients businesses thousands of phone calls a year maybe you know eighty percent of those eighty percent of the inbound lead flow is through phone calls so people do still call the other thing like we talked about we got to quickly follow up right like we talked about leads that are not followed up with five in five minutes go cold follow up within five minutes is 21 more times more effective than calling after 30 minutes 21 times like squeeze the juice call quickly after five minutes the odds drop of like I said uh by eighty percent fifty percent of leads go with the vendor that responds first know this increase your conversion rates by being the first the first to these customers leverage automation right what we talked about every lead gets an email an SMS within 30 seconds of submission right a call from someone on your company within in under five minutes every lead is followed up with at least ten seven times emails text messages phone calls until they book or tell you they're not interested leave it up to them call them until they're um until they say they're not interested I have a a friend um David David I I don't know about you man a hundred and forty thousand unopened emails my goodness man that we but I would yeah that's too much Adam said we use signposts for our virtual receptionist yep I've heard decent things about signposts yeah uh they they uh I think they're they'll they'll do the booking for you uh that way too so um every lead followed up with five minutes until they're booked I have a buddy of mine who owns a CRM in the real estate investing space and uh he's a real estate Guru you'd call him like he's a coach con you know coach to the industry and stuff and this guy sends the most email Naomi you have 198 unopened texts you're man no one is gonna sell you anything are they like your friends can't even get a hold of you your grandmother's trying to get all I've been trying to text you for months now you can't even I'm just kidding um but so my friend Rob he uh he sends an enormous amount of emails sometimes I'll get four emails a day from this guy about things that are going on and I had lunch with them years ago and I was like rob you this is crazy this is outrageous why do you send so many you like you have to be annoying the heck out of people and he said I send I continue to send until people unsubscribe so his his metric is how many emails can I send before too many people unsubscribe not he so he goes at it from that angle instead of how few can I send without annoying people he really finds out the the actual number of emails he can send to annoy people right because he that's when too many people he his unsubscribe rate goes up too much and so we have to have that feeling we have to know that the services that we provide are of value to our customers and that we are reaching out to these people to do them a good service it is a disservice to these homeowners to these building owners if they use another roofing company in your area in some cases right not that there aren't other good roofing companies in your area but there are a lot of bad ones too so by not being the first to call by not following up with them multiple multiple times you are doing them a disservice you are letting them go with Chuck in the truck right you're letting them go with another provider who's gonna with another contractor who's going to provide a a lack of a much less uh uh valuable service there they may they may have building defects in their process they may have no customer support they may not be out of business in a year you have to have that in you that we have to be that company so here's a kind of an idea of how this flows right so maybe you're doing some Google AdWords or Facebook ads that don't get sent to a landing page where people have the opportunity to call you chat with you text you fill out a form in that form then they go to a thank you page that's kind of the standard process right you get a notification hey you have a new lead but when you use marketing automations for the clients that we have you know this is what I'm talking about is contractor boost um this this is what you want now when the form submission happens instead of an email gets delivered now all of this stuff starts happening so now it checks like the automation checks is it within their business hours or not if it's outside of their business hours send them a text message saying hey saw you filled out a form on our website where our business hours are eight to five P.M Monday through Friday what time in that in that is is a good time to call you right right away instantly they're getting communication from you it's automated but they don't know that so in a text message gets sent an email gets sent if it's within your business hours there's we have in contractor boost and other uh Solutions there is an automatic call that can be generated so now a call goes out to your company you answer the phone it says you have a new uh Google ads lead press one to connect you press one on your phone and it does an outbound dial to the phone number that the person put in the form I've heard it on phone calls I've listened to phone calls where people go like they're still on the website like they're on the thank you page of the website and they're like wow that was that was fast how like how did you even do that how did you dial that pass because it's it's that being on top of it that quickly and that makes an impression of your professionalism to that con to that homeowner which again will maximize conversion rates maybe they're at face maybe they're they submitted a Facebook lead they're at work surfing Facebook they saw your ad they did that so now they're not going to answer that call well then now what we do is we just move on and start texting them and emailing them trying to get them to reach out respond or schedule and we just continue that process to get to to get that person booked so if you followed up with all of your leads in that way would you convert more of them go ahead and drop that in the chat throw one in the chat if you feel that you know I mean it's an easy question to answer of course but let's get some interaction thank you Naomi maybe you should respond to some text messages as quickly as you responded in chat no how do you do that Naomi like how can you have those like do you have is it just a bunch of spam stuff like is it a bunch of like hello a lot of it is and sometimes I'll read it as it comes through and like a preview and then I'm like oh I've read that I might just got it like you see that you got the gist on my watch yeah that's right you got the gist of it there yeah I have a thing called Robo killer on my um I think it's Robo killer is an app that I use on my phone that likes it filters out the spam so I don't see them and stuff like that that that's helpful so um we could go through this but again the ROI gets increased by maximizing those conversion rates so so now we need to implement this in your businesses right so this has to be a process so now when someone comes to your website they have to have the ability to call you like I said they have to have the ability to to press a button and fill out a form which is the schedule free inspections they have to have the ability to chat with you the chat feature that we use on all of our websites is a text based chat feature uh the way the reason that we do that is is because a lot of times on website chat if you don't respond very quickly people have already left your website so then they're gone they there there's no response for them to have because they've already left your website so we do a text based uh uh chat feature so when they when they chat they fill in their mobile number and it it actually interacts with them to their cell phone um for that chat feature so that if they do leave your website you can continue to communicate with them so those are very important things to do uh we use what are called long forms on on all of our um or surveys on all of our for all of our forms versus uh having all of the fields available to the to the homeowner one of the things that this cuts down on is are the Bots the Bots have a very difficult time getting through these forms where they fill out one question at a time um and a lot of them are drop down selections Bots have a hard time so you you don't get as much spam through your form submissions um but the other thing that it does is Zillow if the big real estate you know website is the one that kind of pioneered this and they saw a a big increase in conversion rates when you just asked people uh multiple questions along the way versus having them fill out a big form and then when you get you know there's always a landing page that they need to get to right so hey thank you we received your request please have please what we add is please have your phone ready we'll be calling you shortly right because we know that we have that automated um the automation built in that that generates that phone call so we're we're letting them know and so you know you can see here like these are all these ones with the the black lines are form submissions that had that auto call and they lead to people being on the phone with them like you getting to those people very very quickly is how you is I think we we've gotten to that right now right and so and then multiple ways of communicating cating with them but being automated text messages emails if the customer replies if they if they reply no if they re like there are automations that that can be built and customized to fill out those uh forms so and you want to do this with a lot of your lead flow right your Google ads your Facebook ads you could do this with HomeAdvisor or any other lead providers Google local Services ads um there's not a lot of automations that you could do with those because they're in Google system but but you can uh but in there there it's an inbound phone call or message to your business so having those appointment Setters ready is is very very important so leads that are not followed up with him five minutes ago called a follow-up within five minutes is 21 times more effective right we'll say it again 50 of the leads go with the vendor that responded first 98 of text messages are open and if you're not texting Naomi they get read sorry for picking on you all right this will help you convert more leads into your business so um Naomi there are two different master elite logos did I miss something in the chat here something no I said not as a private message sorry oh okay sorry oh that was okay yep um so let's talk about this what what are some things that what are some tools that you're using what can I show you how else can I help you in in getting this executed and implemented in your businesses were you out of Naomi I'm actually located in Atlanta Georgia oh great nice so do you have any automations for like the after sale so for example we do repairs as well as Replacements and also some maintenance and it's about that continuously keeping top of mind for the top of Mind stuff right like there's a there are you know like email newsletter kind of stuff it's a good easy one right that you can automate at least just to be top of mind I like a I like a combination of direct mail and email um on an ongoing basis for for that another thing that I that I encourage everyone to do is to get your customers to follow your social media and then as you are organically posting on social media even post sale right even post sale they're still following you so they still kind of you might still pop up in their feeds every now and then um some other really good things that you can introduce are referral referral bonuses um and referral you know gift cards or things like that for you know for referrals I know some companies down in in Atlanta specifically that use a cash a cash referral um and uh and so they essentially turn their happy customers into their their uh 1099 sales reps right like out there over time right um and so those are good ideas for that long term but all of those can be set up in the systems like we like we do uh like we have with contractor boost and things like that awesome thank you all right who's still on here oh my God where's my all right there you are Adam what do you think man I love it I was going to tell you um anybody that's on here that is uh looking at roofer marketers and questioning is it worth pulling the trigger on and the commitment it is 100 worth it I've been with three other companies before roofer marketers and it is literally night and day difference uh the customer service everything else so if there's anybody on here that thinks otherwise or you know just trying to figure it out because I know it's very difficult spend the money it's going to return to you I I believe it will um customer service is so great have you guys started using some of the functionality in contractor boost I know we like we set up in a like kind of the the base functionality that you need for all those workflows and stuff like that have you started do you have you have you started working in there at all yeah we well I haven't so I was really extremely busy that's one of the reasons it took a little longer for me to get my website but all together yeah because you know there's only 200 questions that you have to answer yeah it's awesome don't get scared everybody the 200 questions actually is what makes the website that that much more valuable uh because it's done for you and not for somebody else and makes it more important but we've started using a little bit but I'm actually while we were talking a minute ago I sent a uh I sent an email to Liv And I asked her perfect to set me up an appointment so we can talk a little bit more on that plus we have a unique situation that that you guys are working on for some reason our ads on Facebook are restricted permanently restricted we have zero idea why we've never even we've never even advertised on Facebook so we don't know Facebook is one of them yeah Facebook is is a horrible thing like that I have that problem too Adam and it's something about not pressing a button on a certain date and then it cannot be resolved yeah yeah I went I went and did all of the I've got uh what is it uh you know I did the affidavit and all that kind of stuff that they require still nothing but anyway yeah yeah the team at roofer marketers is trying to help me out we'll see what happens um yeah I'm ready to dig into contractor uh boost to find out because my biggest deal is um you know I like I like job Nimbus I've been with job members for two years and I like the product overall there's just some of the scheduling aspects of the product are really aggravating because you can move that scheduling to schedule those kind of things the calendar really needs to be worked on so Tim since you are kind of up there at the top now you can you can ring a couple of doorbells up there and say hey let's get our calendar back but I am for sure Kevin any questions I know you have access to contractor boost too to to help with these automations right well yeah I'm good thank you all right cool yeah if you're a client reach out to your account manager have conversations you know see you know get get figured out on if there's anything more you want to do with with things um and get all these automations in place get you know make sure that your phones are being answered make sure that you're setting appointments on that first call you know it's it's so extremely important to to be able to to to to get to those people first it it it it creates an amazing experience for them right if you think about it from a customer's point of view that's their that you know you you have to provide that top-notch customer experience they're they're not used to it from contractors so just by having that right like you're you're creating a gap between yourself and another company so easily it's such an easy it's it's such an easy thing to do to create that Gap by doing the small things that that you know if if you were a homeowner you would want to be treated this way right so awesome for any of you you know that don't listen to the roofing success podcast you know it's where I I interview successful roofing contractors on you know the lessons they've learned along the way all the all the things that are working not working in their business uh have work didn't work you know what's good what's not and uh so we have you know well over 150 episodes now I think we're 160 something episodes in now um you know we it's it's a it it will help you to get that see into the window look into the window of other successful roofing companies and help to execute and Implement more things in your business if there's no other questions well I'll let you go to for today we're yeah we're about on time so thanks everyone for joining and we'll talk to you soon