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hey guys welcome back to the channel this is Kyle with max conversion today I'm going to be walking you through a moving Google ads campaign that that we've ran in the past and the reason why we're not currently running it anymore is this client has moved on to just offering junk removal services uh they're also offering Moving services but they're not doing the ads to that they want to allocate more budget towards the junk removal side of the business and the demolition but this is a campaign that we ran really really quickly and had some great results on it um what you're seeing here on the screen is just part of the campaign we also ran this is the call only part the other part we ran was a search campaign targeting mobile phones and desktops that wasn't call only but this call only uh campaign killed it and I wanted to show you guys so um as you can see here we're getting about a 15 or 15 and 61 cost per lead which is a phone call um these campaignations was called only did not have form submissions as well for about 890 we got 57 leads which is fantastic client was super happy about it and as you guys know calls are way more valuable than form submissions um you get them right on the phone you can talk to them and uh they don't have the the opportunity to ghost you or or anything um like form submissions do so I'll jump into the ad groups we have a few ad groups here we kept it really really simple really simple general terms and the way we structure our ad groups is always single themed ad groups where we keep them in themes instead of keywords um scags single keyword ad group it was a very popular thing in the past and it still works really really well today now we just kind of do themes so um and that's where the majority of our calls and leads came from were these uh local ones so movers in Springfield you know Springfield uh movers near me in those sort of terms this one um as you can see it had 17 leads 12.79 cost per lead um but where the majority of the leads are coming from is the general campaign the general terms the movers and we'll jump into there I'll walk you through some of the keywords we're using that seeing seeing some some general success with um as you can see it had a 52 conversion rate which means one out of two people who clicked on the ads were resulting in a call and so the keywords we used were very general um very very like easy kind of setup campaign but these terms are super helpful you want the general terms are going to pick up a lot of volume movers mover Services moving company moving help these are the terms you're going to want to have in your campaign that people are going to be looking for and one of the ones we like to use is help the word help help is so awesome um moving help you know Plumbing help Google help those sort of terms aren't used by many companies and they're really really helpful uh customers are looking for so it's always good to add but move versus our big term here that we're getting a lot of clicks with um nine dollar cost per click about almost a 50 conversion rate so we're paying 18 cost per lead fantastic on that term and then we had a few that lowered lower lowered that cost per lead um something to keep in mind though here is what what's really really important about this campaign is that we included audiences in our our uh in our approach and so what audiences are are they are targeting a specific type of person and so here we targeted people who were traveling we also added do-it-yourself people because surprisingly they'd had a really great conversion rate so we just kept it uh at first we were testing it out and then we realized how good the conversion rate it was we're like we'll keep it and so these are the audiences that are really really working out for us is these four Home Improvement moving and relocation do-it-yourselfers and travel these four audiences are super important to have in your moving campaign so that you're targeting the right people Google will see Google has these in-market segments in Market audiences they also have Affinity audiences where they can pick up on those sort of people who are doing doing those sort of sort of things um and so you want to have those on your moving campaign always always audiences are very important for targeting and so that's kind of how we set up this campaign how we were getting leads at uh at about 15 dollars um using the call only ads and if you guys don't know what call only ads are I'll show you really quick um they are just the phone number and uh basically they're on their mobile phone they look up moving services near me they click on the ad and boom you pop up and it asks you to call right away it pops up the phone number and it and it entices them to call they don't even visit a website so really awesome ads um if you guys would like to do this for your moving company you can reach out to us at next version