Discover the power of the lead conversion system for Nonprofit

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don't you hate pop-ups we do too however there's one thing about conversion design if done right that many don't know about and that is with conversion design you're able to utilize storytelling and tell story about your organization and its mission imagine having different elements on site that tell your users a story and these elements can lead your users through different pages on site while getting them invested in your mission the three different elements we recommend you use when telling a story is a smart bar or scroll box and a pop-up let's run through a quick example to show you how you can utilize these different elements say your foster care and adoption service agency and your goal is to get more people to become a foster and adoptive parents and you want them to fill out an inquiry form on your site the best way to go about this is to start with the smart bar on your home page a new user who just landed on your site and it's curious to know more about the Foster and adoption process but there's still a little hesitant and don't know if they want to go through with it so the first thing they see is a smart bar that either runs at the top or bottom of your homepage this smart bar can have copy that either has a statistic about how many children are in the foster care system or even how many children need a safe and stable living home once the smart bar catches their eye they will be more likely to click on that button which will lead them to a page to learn more about your organization and what you do for foster care at adoptive families so as you're scrolling through your page and learning more about your organization and they've become invested say they've reached about like 40% of the page and they're scrolling a scroll box will appear on the bottom right hand side would say a testimonial from a family or a child that was impacted by your organization once they've read the testimonial on that scroll box you'll have like a call to action for them to change a child's life or become adoptive parent and this will lead them to the page to fill out an inquiry form now that you know that this person is invested in your organization and your mission you've gotten in this far through your site so now they're on the page to fill out the inquiry form page and they're filling it out and as you're filling it out there's still a little hesitant and not sure if they want to become a foster and adoptive parent so they start to go to the top of the page to exit out that is when you prompt an exit pop-up to appear and that usually comes when a user is about to leave your site and this pop-up can tell them to wait and reconsider filling out the inquiry form to become a foster parent because the impact they'll have in a child's life they click on this pop up and once they've click on this pop up it'll take them to finish filling out the once everything's filled out and they hit that submit button you know what you just did you just utilize storytelling through different pop-ups on your site to get someone invested in your mission seeing as that is how you utilize conversion design the right way so next time you're thinking oh my god pop-ups don't do anything for anyone think again because if it's done right your organization can have a huge impact on someone's life come