Transform your business with the best lead conversion system in United States

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do you have a lead conversion system setup for your business if you don't you are leaving money on the table and it is probably making a five or even a six figure difference by not having it in place that's the money that you're leaving on the table inside this video I'm going to show you how to fix it and how to have a great lead conversion system check this out [Music] hello and welcome back to the channel my name is Kevin smullin my company is 2q lead generation strategies and what we do is we work with real estate agents we show them a lead generation system that will help them grow their business add at least two transactions per month to the to their production and all of it taking less than an hour of their time per week on Facebook and so today what we're going to be doing is something slightly different normally we're showing different ways and different strategies of generating leads and how to grow your business today we're still going to be showing you how to grow your business but in a different way it's more about lead conversion rather than lead generation so what happens fundamentally with most agents business is they have two problems either number one they have a lead generation problem they don't have enough leads coming in and then normally once you fix that problem then it becomes the second problem which is a lead conversion problem they have plenty of leads but they're not converting and turning into clients or at least not enough of or not as many of them as there could be and so that's what we're gonna focus on today is the lead conversion piece of this how to take leads and translate that into actual transactions now what I find more often than not is that once the lead generation problem has been fixed and agents are generating leads agents don't have a consistent follow-up system so if they're not generating a lead right away or excuse me if the Lee doesn't convert right away a lot of agents just tend to throw that on the back burner and pray that it turns into a transaction and sometimes they're preser answered but in most cases it generally does they end up not making a whole lot of progress with that particular lead and so they're constantly generating leads and just burning through them but it's not really turning into anything and so that's what we want to fix today so with that kind of background and showing you the necessity of this again if you don't have a lead generation or conversion in place like a lead conversion system in place you are leaving money on the table and potentially even five or even six figures of income that you're leaving on the table so to show you how you do this let me just go ahead and share my screen and we'll break this down now lead conversion right that's what we're talking about so how to take the leads that you're converting or that you're getting and converting them into actual transactions so with that you just have to understand this process so when we talk about a hot lead somebody who's qualified and ready to do business right now most hot leads are created they are not found okay let me say that again most hot leads are created not found meaning that most people when they engage with you they are not ready to buy today or not ready to sell today it's gonna take them some time whether it's fixing their credit getting money for a down payment getting the house ready to sell waiting for the kids to graduate waiting for the divorce to be final and a million in one other different situations right and so regardless of what the situation is most people are not ready today and therefore by definition they are not a quote unquote hot lead right and so leads that are hot are going to become things that you create things that you nurture right very few of them will you find that way most of them aren't ready yet it takes a little bit of time to get them to that point and so roughly statistically when we're talking about generating leads from a cold audience people who don't know you are statistically one two three percent of them are hot right when you find them all right very very few people are again most people are not ready to start that real estate sales process yet so that is why the magic is in the follow up this is where you're going to be making your money it's all in the follow up and you can get more transactions from a proper follow up system than you can from generating new leads if more people were better at mcculloch vaiting and nurturing the leads that they had they would generate more business from that so the proper lead follow-up system has four buckets and this is the prime the primary thing that I wanted to teach you today so the first bucket is a no response bucket and I'm going to go through each each of these four buckets and kind of talk about what they are how we nurture them what the follow-up process is et cetera so bucket number one is the no response bucket bucket number two are your hot leads that we were talking about earlier your second or third one are your warm leads and then finally the fourth one are your cultivate leads so let's go down and break you know let's go through and break down each one of these so the first one is when a lead comes in everybody no matter what they're automatically in the no response bucket and they're gonna stay there until there's been some kind of contact some kind of interaction until that point they stay in the no response bucket and so once you make contact with them then what we're trying to determine is as we make that contact we want to just we want to establish what their sales cycle is so what's their time frame are they going to be buying or selling in the next couple months in three to six months in six to twelve months we want to be finding out those things because that tells us how we're gonna be following up with them appropriately and so again everybody stays in that no-contact bucket until they respond once they respond then we're going to be going out and sending them additional information so once they're in the no response bucket our process is we will just want to keep dripping on them giving them information you know every two to four weeks again just trying to get them to re-engage and make contact just because somebody doesn't contact you right away doesn't mean that they're a bad lead remember it's just timing some people need time to clean up their credit on all those million and one different scenarios so it's a timing game and since you never know when the right time is that's why you constantly want to be in contact it's just about dripping dripping dripping so the lead follow-up process for each one of these different buckets is different so let's go through it number one your hot leads so again these are the people that are gonna be ready to buy a home right away I'm defining that as people in the next two months right so if they're buying a home from now to two months that is my definition of a hot lead so they're part of a very active sale cycle you're either actively showing them homes giving them lists of homes or you're pulling a market analysis giving them strategies to get the home ready to sell but you're part of a very active sales cycle with these people and so my recommendation is a minimum of a call a text a Facebook message an email whatever at least weekly right and you can be using your phone or a day if you have on a CRM to be setting up reminders to make sure that you're following up with these people every single week but at a bare minimum you should be contacting these people at least once per week okay your warm leads so again I'm defining these as people that are going to be making a kind of a change in the next three to six months and so for those people it's gonna take some nurturing some time and I just want to make sure that I I stay in contact with them leading up to this point so that when the time is right I'm the one that they want to go with because I've been there the whole time I've been providing valuable information I've been that trusted advisor and now they trust me and they're ready to do business with me so the timing on this one is I recommend follow-up every two weeks right calling texting email however you want to do it but following up every two weeks so if you're using a program like mini chat like you've seen in a lot of my videos I'll put a link up here to one of those mini chat videos but if you're using a program like that then I recommend making sure that you're tagging people with these tags so a warm lead a hot lead whatever so that you can put people in these buckets and follow up with them appropriately right you can even tag them and or inside the Facebook messenger system they're called labels so you can create labels for these different things and tag them for follow up so there's different ways of facilitating this but you just want to make sure that that's not falling through the cracks that these lead you're following up with every two weeks okay so again it's always about adding value determining one that you know confirming that they're still gonna be making that change in the next three to six months whatever it is and just delivering expert advice right we could be that trusted advisor that's why they're gonna do business with you and then lastly are your cultivate lead so again I'm defining these as that six to twelve month range so if you know it's gonna be a ways out that's fine it doesn't mean it's a bad lead it just means it's gonna take a little bit of time and so one of the things they've found from lots of studies is that the number one reason why somebody chooses one real estate agent over another some of it yes has to do with personality some of it yes has to do with you know relationships and all those things come into play but the one thing that they've found that factors into this more than anything is that the number one reason why somebody goes with one agent over another one is that it's usually the first one that contacts them that is normally the number one reason why somebody goes with a specific agent and so we want to be that agent and that's what I'm training you to do is to be that agent that's there all the time right be helpful be valuable stay in contact and so our follow-up cycle with these people is we're gonna follow up with them monthly write a monthly phone call monthly text monthly message monthly email whatever that looks like and again you can use your phone to track this if you talk to somebody today and they're one of your cultivate leads then you're just gonna schedule an appointment on your calendar to talk to them a week from today it's one of the easiest ways to manage it and so that is the whole concept and again it's all about adding value giving advice making sure that they're still on target for that date and just making adjustments as they go as the date gets closer you're gonna move them from one bucket to the next bucket which means you're going to be contacting them more frequently and that is the best way of managing this process is just to make it super simple right so again you're gonna have four buckets you've got your no contact bucket which we're gonna drip on those people permanently at least one time a month preferably twice a month just to stay in contact and try and get some kind of engagement from those people and then from there as you contact people you're either going to have your cultivate leads the six to 12 months you're warm leads three to six months and then your hot leads you know people doing uh making a decision buying something in the next two months so this is the process this is the lead conversion system that will just help you get a better result out of the follow up that you're doing again the money is in the follow up very few people are going to be a transaction on the first contact this is why we want to make sure that we've got multiple contacts set in place because the money is in the follow up follow up follow up follow up usually the agent with the greatest income and the ones that are doing the most deals is because they have the best follow-up system they are meticulous about it and that makes all the difference in the world so that is today's training on having a lead conversion system using the simple four bucket philosophy and just using that as a way of cultivating more of the leads that you're generating so that they're turning into transactions on the back end of things so keep in mind the one last thing is in the real estate industry since it could be two three four five six seven eight nine ten months before they're ready to do a transaction if you know that it could be that long if that's how long their sales cycle is then you have to have a follow-up system that accounts for that because otherwise again this is the promise I promise you you were leaving money on the table if you don't have a lead conversion system set up so that is today's training on having a lead conversion system how to take more of the leads that you're generating and turning them into continued clients on the back end of things so if you like this video again go down give us a like that always helps us and we appreciate your feedback also make sure that you subscribe to our Channel all right that's one of the best ways of getting more videos more training like this of how to be generating and converting leads like was today's conversation and then finally click that little bell notification when you're subscribing that will notify you of any new videos that we've uploaded or Channel we typically do one or two of these a week and it's some of the best training out there and you're gonna love it so with that thanks for being here if you have any questions leave a comment down below and we will talk to you soon have a good one take care