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why it companies or iit sales development companies or custom web app development companies they face a lot of difficulty in marketing i get a lot of mails and messages from across the globe most of the companies are right now involved in cold calling cold messaging cold emailing or you know participating in trade shows this is what they do you know one-on-one networking then coming down writing them emails bombarding them some messages on their linkedin following up and lot of things they do but still they feel the heat i mean to say the competition is too high if you just talk about bangalore we have 1 000 plus well established smes which are into it sales or which are into i t tech product development companies so if you are into some business where you think that you develop uh i.t software products web custom app development services you have so what should be the exact approach the most the most critical problem that i have seen in the marketing strategies of software companies especially in the indian ecosystem that you neglect the value proposition of your service you need to understand this why somebody actually develops a app or develops a solution for their department now when you are into it development or i.t sales you know you have to understand you are actually solving a critical problem of a target department of any of your target client let's say for example you develop something to solve the warehouse problem by automating something within their operations that is helping them to cut down their operational cost or you developed some operational software that is helping them to collaborate their team members from across the globe where actually they are reducing their cost and maximizing their profit right so when any company is hiring a ittech firm they are hiring them to automate any process within any of the departments so when it comes to automation there is a drastical there is a drastic cut down in the operational cost right so this is called as your value proposition how exactly you are helping your clients to generate results in their daily lives this is one thing that you have to substantiate and make it as a standard problem statement in your marketing messages and distribute it and it should be standard in all the platforms which will be a social media platform or be it your google ads or be it your content marketing initiatives this is going to be your one-liner mess you know leader of your all the leader of your all the messages but the biggest problem is that we don't research that how exactly we have helped our plus clients all that you have to do is you have to pick up some case studies if you are an id and understand deeply that what is that one solution that you are given and how you can define it in a quantified way and you have to develop lot of case studies blogs articles webinars and seminars that you can automate and start promoting the content wherever your target clients are spending time you might also run ads you might also you know email them no need to sell and ask for a consultation or ask for a free consultation or ask them for for a for a call or a discovery call all that you have to do is you have to just show them the way how you have helped any of your past client how you have helped them to generate a result you know generate value in your target clients organization this is what they need when somebody is hiring a software development firm they are pretty much sure that if they are outsourcing it they are cutting down a lot of cost of development that they think they will be kind of saving if they are hiring the entire id team to develop it in house that is number one where they are saving money after you develop the entire solution what is that throughput or what is that one outcome they are realizing it may be in terms of improving their competitive edge or cutting down their operational cost or maximizing their revenue or improving their operational efficiency it may be anything right so that is that one thing so when you sell your services that absolutely resonates to the outcome that your clients need in their life let's say for example give let me give you a small example people don't buy websites people buy customers so when you start selling your web portal selling your services and solutions as a business tool the sales will rise i hope the information was useful and if you are into it sales or id marketing then you should be focusing on developing case study that resonates to the outcome of your customer and you'll be working on your value proposition your unique value per position so guys if you are into it sales or if you're into if you're a tech founder if you are into software development company and you're facing difficulty in digital marketing or developing your business and scaling it to international level you can check out admiss curriculum where we help business owners like you to learn digital marketing from scratch and implement it side by side in your own business and witness the success with a constant handholding support from our consulting team it's a lifetime mentorship course where you can actually attend the programs in live class model where you can interact with the coaches and trainers who are having hell lot of experience in the field of marketing and tech sales so this is alok bhatia signing out for now have a nice day and don't forget to check out admiss curriculum in the in the pinned comment area bye bye thanks a lot for joining the session why it companies or rit sales development companies are custom web app development companies they face a lot of difficulty in marketing i get a lot of mails and messages from across the globe most of the companies are right now involved in cold calling cold messaging cold emailing or you know participating in trade shows this is what they do you know one-on-one networking then coming down writing them emails bombarding them some messages on their linkedin following up and lot of things they do but still they feel the heat i mean to say the competition is too high if you just talk about bangalore we have 1000 plus well established smes which are into it sales or which are into it tech product development companies so if you are into some business where you think that you develop uh i.t software products web custom app development services you have so what should be the exact approach the most the most critical problem that i have seen in the marketing strategies of software companies especially in the indian ecosystem that you neglect the value proposition of your service you need to understand this why somebody actually develops a app or develops a solution for their department now when you are into it development or i.t sales you know you have to understand you are actually solving a critical problem of a target department of any of your target client let's say for example you develop something to solve the warehouse problem by automating something within their operations that is helping them to cut down their operational cost or you developed some operational software that is helping them to collaborate their team members from across the globe where actually they are reducing their cost and maximizing their profit right so when any company is hiring a i.t tech firm they are hiring them to automate any process within any of the departments so when it comes to automation there is a drastical there is a drastic cut down in the operational cost right so this is called as your value proposition how exactly you are helping your clients to generate results in their daily lives this is one thing that you have to substantiate and make it as a standard problem statement in your marketing messages and distribute it and it should be standard in all the platforms which is a social media platform or be it your google ads or be it your content marketing initiatives this is going to be your one-liner mess you know leader of your all the leader of your all the messages but the biggest problem is that we don't research that how exactly we have helped our plast clients all that you have to do is you have to pick up some case studies if you are an id and understand deeply that what is that one solution that you are given and how you can define it in a quantified way and you have to develop lot of case studies blogs articles webinars and seminars that you can automate and start promoting the content wherever your target clients are spending time you might also run ads you might also you know email them no need to sell and ask for a consultation or ask for a free consultation or ask them for for a for a call or a discovery call all that you have to do is you have to just show them the way how you have helped any of your past client how you have helped them to generate result you know generate value in your target clients organization this is what they need when somebody is hiring a software development firm they are pretty much sure that if they are outsourcing it they are cutting down a lot of cost of development that they think they will be kind of saving if they are hiring the entire id team to develop it in-house that is number one where they are saving money after you develop the entire solution what is that throughput or what is that one outcome they are realizing it maybe in terms of improving their competitive edge or cutting down their operational cost or maximizing their revenue or improving their operational efficiency it may be anything right so that is that one thing so when you sell your services that absolutely resonates to the outcome that your clients need in their life let's say for example let me give a small example people don't buy websites people buy customers so when you start selling your web portal selling your services and solutions as a business tool the sales will rise i hope the information was useful and if you are into it sales or id marketing then you should be focusing on developing case study that resonates to the outcome of your customer and you'll be working on your value proposition your unique value per position so guys if you are into it sales or if you're into if you're a tech founder if you are into software development company and you're facing difficulty in digital marketing or developing your business and scaling it to international level you can check out admiss curriculum where we help business owners like you to learn digital marketing from scratch and implement it side by side in your own business and witness the success with a constant hand holding support from our consulting team it's a lifetime mentorship course where you can actually attend the programs in live class model where you can interact with the coaches and trainers who are having a lot of experience in the field of marketing and tech sales so this is alok bhatia signing out for now have a nice day and don't forget to check out admiss curriculum in the in the pinned comments area bye bye thanks a lot for joining the session why it companies or iit sales development companies or custom web app development companies they face a lot of difficulty in marketing i get a lot of mails and messages from across the globe most of the companies are right now involved in cold calling cold messaging cold emailing or you know participating in trade shows this is what they do you know one-on-one networking then coming down writing them emails bombarding them some messages on their linkedin following up and a lot of things they do but still they feel the heat i mean to say the competition is too high if you just talk about bangalore we have 1000 plus well-established smes which are into it sales or which are into it tech product development companies so if you are into some business where you think that you develop uh ite software products web custom app development services you have so what should be the exact approach the most the most critical problem that i have seen in the marketing strategies of software companies especially in the indian ecosystem that you neglect the value proposition of your service you need to understand this why somebody actually develops a app or develops a solution for their department now when you are into it development or i.t sales you know you have to understand you are actually solving a critical problem of a target department of any of your target client let's say for example you develop something to solve the warehouse problem by automating something within their operations that is helping them to cut down their operational cost or you developed some operational software that is helping them to collaborate their team members from across the globe where actually they are reducing their cost and maximizing their profit right so when any company is hiring a ittech firm they are hiring them to automate any process within any of the departments so when it comes to automation there is a drastical there is a drastic cut down in the operational cost right so this is called as your value proposition how exactly you are helping your clients to generate results in their daily lives this is one thing that you have to substantiate and make it as a standard problem statement in your marketing messages and distribute it and it should be standard in all the platforms which is a social media platform or be it your google ads or be it your content marketing initiatives this is going to be your one-liner mess and a leader of your all the leader of your all the messages but the biggest problem is that we don't research that how exactly we have helped our past clients all that you have to do is you have to pick up some case studies if you are an id and understand deeply that what is that one solution that you are given and how you can define it in a quantified way and you have to develop lot of case studies blogs articles webinars and seminars that you can automate and start promoting the content wherever your target clients are spending time you might also run ads you might also you know email them no need to sell and ask for a consultation or ask for a free consultation or ask them for a foreign for a call or a discovery call all that you have to do is you have to just show them the way how you have helped any of your past client how you have helped them to generate result you know generate value in your target clients organization this is what they need when somebody is hiring a software development firm they are pretty much sure that if they are outsourcing it they are cutting down a lot of cost of development that they think they will be kind of saving if they are hiring the entire id team to develop it in house that is number one where they are saving money after you develop the entire solution what is that throughput or what is that one outcome they are realizing it may be in terms of uh improving their competitive edge or cutting down their operational cost or maximizing the revenue or improving their operational efficiency it may be anything right so that is that one thing so when you sell your services that absolutely resonates to the outcome that your clients need in their life let's say for example give let me give you a small example people don't buy websites people buy customers so when you start selling your web portal selling your services and solutions as a business tool the sales will rise i hope the information was useful and if you are into it sales or id marketing then you should be focusing on developing case study that resonates to the outcome of your customer and will be working on your value proposition your unique value proposition so guys if you are into it sales or if you're into if you're a tech founder if you are into software development company and you're facing difficulty in digital marketing or developing your business and scaling it to international level you can check out admiss curriculum where we help business owners like you to learn digital marketing from scratch and implement it side by side in your own business and witness the success with a constant handholding support from our consulting team it's a lifetime mentorship course where you can actually attend the programs in live class model where you can interact with the coaches and trainers who are having a lot of experience in the field of marketing and tech cells so this is alok bhatia signing out for now have a nice day and don't forget to check out admiss curriculum in the in the pinned comments area bye-bye thanks a lot for joining the session [Music] you