Enhance your engineering business with a lead funnel for engineering

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hey what's up and welcome to hack my growth this episode we're going to be talking about how to reverse engineer a funny are you looking to grow your business but you're not sure where to start that's where we come in hey thanks for checking out this video if this is your first time watching or maybe been watching awhile and you haven't yet hit subscribe please do so now we publish new content every single Monday and make sure you turn on alerts that way you know when the videos gone live okay so today we're gonna be talking about reverse engineering a funnel and a funnel are the steps that someone takes in order to become a paying customer or a lead now this is kind of extremely important if you want to grow your business if you don't wanna grow your business you can go ahead and turn off now but if you want to know how to get more people into your business more leads more paying customers understanding what people who are already doing it are doing can be very valuable to you as a business owner this is one of the things that we do early when we're understanding new clients that are coming in when we're doing what we call the inbound intensive and we're looking at where their traffic's coming from and and how people are engaging with them when we go look at what the clients are that are the competition's doing we start to dissect what they're doing well and what can we learn from that there's an amazing book called steal like an artist from Austin Kalon I highly recommend it and it really based on this whole thing of looking at what people are doing well and don't reinvent the wheel just do what they're doing well but do it better than they are in order to get people to come in and be attracted to what you're doing Pablo Casso is a famous quote good artists borrow a great artists steal and what he's talking about there is we take concepts and ideas that are working and we put them to work for us and that's what this is all about what we want to do is we want to start with where where are people coming from are they coming direct are they coming in direct these are different types of traffic sources if your online so this is are these people who know about a business or they know about a company and they're directly going to them because they've heard about it maybe from PR or word of mouth things of that nature or this indirect is this people coming asking trying to solve problems and that are stumbling upon these new solutions understanding where people coming from is extremely important now how do we really we get to those numbers well that's coming a little bit more here into the what this is what we need to know we need to first understand demographics and there's a lot of tools like you can do research into these just by going online you know there's there's a tool called similar web now if you pay for it it can be pretty expensive but the free version gives you a ton of information as well another great tool would be a rest again a great tool to help us understand where people are coming from Quantcast that's another tool that can give you amazing amounts of demographic analysis and behavior and stats like that so you can also look at government websites and understand different demographics of people people are segmented in so many different ways today we have more segments than we've ever realized as marketers to deal with and understanding those different demographics you know how old they are what ethnicity are they what state do they live in what's the political view all of that impacts their buying decisions believe it or not now once we have a good idea of the demographics we want to look at the offer so what is the competition offering let's say we have a course for instance and we're selling a course on how to make the world's best brownies now what we want to do is go out to somebody who's already built that course and who's selling it like like nobody's business and understanding what they're actually selling now this may cost you some money you might actually have to buy that course to understand really what it is that they're selling and getting underneath the hood and saying okay well they're selling ingredients they're selling baking cans their cans tells you how much I bake baking trays they're selling all these different things together in order to make this complete course a package this is going to help you understand what you need to be offering as well or maybe you've got something more that could kind of one-up what's already being done you also want to look at their landing page now the landing page is whether you've clicked on an ad that paid you land on this says here's what we're selling sign up now only forty four ninety nine three easy payments those types of things right you want to go and look at that landing page what are the colors are using how are they short the page what's the language that they're using as far as tonality and kind of dissecting all those different elements of the page and understanding how it works in flows again you're gonna have to click on some buttons and understanding what the follow-up ask force are all these different steps in the funnel very important to understand the landing page number four is a traffic source and this is where I was alluding to as far as like sim rush or similar web another great tool would be oh what's the name of those guys spyfu another great tool for understanding these these analytics interesting with traffic's coming from this is gonna help you uncover what types of traffic will there be ad traffic or organic traffic direct traffic things of that nature which allows you to know where you need to be focusing your time and money but also maybe where there might be some you know easy ins for you maybe they're doing really well in organic but they're not spending any money in ads you can jump over them by spending some money and ads in order to drive traffic to your site and last thing is the ad copy how are their house their ads built again what language are they using are using pictures of people or they're using pictures of the product how are they building their ads and which ads are performing the best and again similar web a rest as well spyfu will give you all that information you need to know about their ads you can literally pull their ads offline and look at the copy look at the creatives that they're doing and then begin to understand which is working which isn't now one thing to remember in here maybe you can't get the demographics but you can get all the rest that's great what you don't want to have is two unknowns so if you don't understand traffic sources and demographics you don't really have a good idea what's happening in this funnel all you can see is what's available to you so never have two unknowns one unknown is okay but never allow yourself to have two unknowns in this process because you don't really know where they're coming from and you don't know what they're doing and if you don't know those two things you can't do the third thing and that's model what works now this is something that Tony Robbins has like been preaching for years is when you want to achieve something you find somebody that's already doing that and you model their behavior that's what this process is all about and guess what it works Tony Robbins didn't invent it he just made it more popular and gave him more light so hey he if you want to do something that somebody else is doing find out what's working and do that thing successful people have done this over and over again so whether you're a small business owner a marketer whatever your job title is this is how you create a successful campaign find out what's happening find out what they're doing and then model that behavior to get the results that you're looking for if you've got any questions about how we reverse engineer a funnel please comment below we'd love to continue the conversation with you and until next time happy marketing [Music] [Applause] [Music]