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what is going on guys welcome back to the channel if we have not yet met my name is Johnny Nan and in this video I'm going to be breaking down the exact way that I generate my own leads on Facebook and how you can too this is going to be a complete breakdown on how you can start getting your own highly qualified lowcost leads that actually have the ability to be able to book on your calendar where you only work pre-booked appointments how you can work survey funnel leads how you can pretty much be able to get own your lead source and not have to buy from vendors or anybody else but you have full control of your business and my story like I was cold door knocking business to business to business and uh it wasn't even for life insurance it's actually for uh employee benefits it was for insurance and more like health insurance we did sell some life insurance this was not typic difficult right so uh I was it was going business to business to business and most people are uh cold door knocking I saw a bunch of people in the Life Insurance space were selling a ton of premium and making a lot of money and doing it all from home and that's what I desired to do and and this actually helped me unlock that ability so for 9 months I was buying leads buying Direct Mail leads mortgage protection final expense leads generate like I started trying to generate my own but it really didn't work and so until I came across this method which I'm actually going to break down the acquisition system to here on how you can start generating your own highquality leads through Facebook and this was really a big turning point for me because I was buying all these leads and I wasn't making the money that I actually thought I was I kept looking at my bank account consistently over and over over again honestly it bred a lot of stress a lot of anxiety a lot of frustration in my life um not being able to be present with my wife even like my relationship with God like the the friends around me I wasn't able to be fully present because I didn't have it stable and able to like consistently know where my next client's coming from because I knew that I bought leads and I would be over leverag I would spend a ton of money and what if I don't get my money back well it's it's kind of like my loss right you go into the next week and you don't have the money that you were supposed to make back from there and it's just there's a lot of problems with the cash flow there that were really challenging and so end of last year 2022 heading into 2023 I ended up completely going all independent and generating my own leads and this is where I had a huge turning point in my business because I knew that if I learned how to Market I knew how to sell at that point I knew good enough to be able to sell and actually like how to submit applications and be able to actually get paid but I didn't know how to acquire the customers and I thought I know how to sell if I learn at least a decent amount of marketing I don't have to be the greatest but if I am decent enough at marketing I can feed myself and my family for the rest of our lives and this is where it was a huge turning point in my business because I got decent at marketing it took me two to four weeks to actually get off the ground start generating leads at first it was like 10 bucks then five bucks and all of a sudden I was generating leads at A180 ended up what helped me get my first $20,000 profit month then 20,000 then 40,000 list goes on and on and on so I I share all this to say if you are not taking control of your lead Source this may be the solution for you I hope this video brings you a ton of value if it doesn't drop in the comments and say Johnny never post a video like this again but if it does drop it in the comments let me know if it helps you out and also make sure to subscribe share this with a friend if you find it valuable they can start taking control of their own lead source as well as stick to the end because I actually am giving away my ad copy there's a few different ad copies that I use so click the link down below to join my private community I'm actually going to be giving it for free in there I hope to see you guys in the community and I hope this video brings you guys a ton of value so you can make more money feed your families and have the freedom that you have been looking for let's get into the video this is going to be the first step so you want to go into your Facebook page you click these three dots up here click create page now from here we're going to do specifically final expense leads so you want to create a uh not something tied to your name but just something like uh like an entity you do is you could put Senior uh benefit Solutions senior Choice Services whatever it is Golden Age Solutions some anything like that um what I'm going to do is Golden Era Benefit Services here I'm going to do educational website bio we help pair Let's see we help pair seniors with affordable burial insurance programs pair seniors with affordable burial insurance programs day one coverage we help pair seniors with affordable burial insurance programs that include day one coverage while providing day one coverage now what you want to do here is you want to go down and click create page so now it's created so you want to put your website phone number email whatever it is in here I'm just going to uh click next now we're going to have to go to canva now to be able to create our profile picture and the cover photo right when you're in canva you can get the free or the N uh like the $799 version or 1099 I think 9 I don't remember but it's it's super cheap just get it just you can do a couple of these so you go in here you click create a design now first thing you want to do is you want your cover uh you want your profile picture so you go in here profile picture click that now when you're in here you go to elements now this is what's you get with the actual paid version is when you go to elements so I uh you go and you just I just click seniors and I just start going I'm going to make it through this one but there's so many options here where you want to just make sure you get a face like this could work this is good um I would stay away from this because it's not a face you want to put a fa you want to keep a face uh this could work um let's see this this whatever it is all these could work so I'm just going to delete all these until I get to here so now I'm just going to make it big go here and just fill this whole thing out now it's going to be super simple so you start here and let's see here okay perfect so now that we got that we're going to save this so we're going to go download so now we have this so this is our cover photo so when you go back to Facebook so when you're in your page you click here click into here click uh choose profile picture and this one I just put Untitled so choose uh upload and then I'm going to look up Untitled all right right so click that Untitled so now you have your profile picture so when it loads uh then we'll go back sometimes it takes a little bit to load so you just want to get the primary let's see crop photo all right so zoom in probably a little bit or I'll just keep it all the way so we're going to make it public we're going to click save and that's going to be our profile picture it's going to be two people super happy and uh next we're going to create next we're going to create the actual Facebook cover so you're going to want to do cover and what the cover is is uh this right here so here we're going to go down to and then cover I like to just uh check okay like what do what are some other templates that we can use so then you want to go to design and Senior cover just look that up and there's a bunch that you can kind of pick from obviously they're not going to be the exact same thing but you want to make something super simple so what I will do is is you just want to take this and just use a basic kind of copy here I will use this actually so take this you can still you can actually use this exactly like how it is or you can uh go back to elements put like somebody else in there so we'll do this um we'll bring him out a little bit I don't know why that's edited so much there we go perfect so now we got this Happy Family in here now we're going to change this so now while we're on here we're going to do our Facebook page name so Golden Era Benefit Services Golden Era benefit services and you want to make this all one line even if you have to make it a little bit smaller make it a little bit bigger all right perfect so now we have that and then what you want to do here is you want to pretty much like copy a lot of this stuff right here booking now put your phone number what I would put here is our team is committed to provide world class service to to our clients while getting the most affordable day one coverages in the US so this is going to be like your tagline super basic and then our service I would take all this out put your phone number and email here just so they know there move this down a little bit make this a little bigger all right make this a little bigger too all right so this is what this should look like move this up a little bit as as well so now you have your cover photo so this is what you're going to use for that so now we're going to go back to save this download download we're going to go back to here so we're going to add cover photo upload photo and we're going to choose golden so once we got that we save it now we have our Facebook page created so we're going to scroll down here and save now when they see this they'll see all this you want to move move a this up a little bit so we're going to click edit you want to move it up a little bit more upload or reposition you have your Facebook page so here is golden eror Benefit services and this is what they're going to see you can post some pictures here they'll be able to click on this go in here just continue on so this is the start of this next we're going to go into the ads manager go to ads manager uh you click create and what you want to do is uh you go to leads now from here you click continue you want to click manual leads campaign so continue from here uh I'm going to name it 11 29 23 so this is what uh what I really help people with set everything up so now you have that up you click next and from here uh what you want to do is you click uh whatever it is whatever you're targeting we can look at that here in a few minutes now uh you're going to go to uh instant forms and you want to go to Golden era Benefit Services scroll down view terms click I agree um scroll down a little bit more uh daily budget you want to start this at $30 to $50 a day I recommend um starting it at 50 bucks a day 350 a week and then scaling up from there you don't want to scale too fast but start at 50 bucks a day if you're seeing good results move it about 20 to 30% uh every 3 to 5 days so check it every 3 to 5 days if you like what you're seeing then increase to 70 you increase too high you're going to break do not do that because I've made that mistake uh start date 30th we're going to put 12 you want to start all ads at midnight so 12 a.m. the next day this is where you control your audience so show more options uh we're going to click edit and this is where you put your States okay so you're going to exit out of us we're going to put Arizona U we're going to put uh California I recommend having at least five states and then from those five increasing as much as you can I mean I'm in like 25 to 30 States this is going to be the best results because this right here this audience size is huge it's massive especially being able to generate high quality lowcost lead it's just basic the more people that you can advertise to the lower the cost is going to get and the more people you'll be able to reach so the longer your campaigns can go the same people seeing the same exact ads over and over again so you want to add all your States so Arizona California New Mexico um Oregon Texas so you want to start with these or whatever States you want to do Florida Georgia and and so on and so forth so the better the more States the better minimum age I start at 38 so I'm scrolling down here oh minimum age 21 so you want to click to original audience and here you have all your states you have that now gender keep it whatever you want I click all detailed targeting so this right here is huge so most people just stay broad but if you want to you can find honey holes using this uh this detailed target so you can put uh you can literally Target whoever you want you can literally Target life insurance life insurance and they're the person since Facebook is so smart they're realizing who is interested in life insurance who's in interested in certain things you can Target these which is awesome so with the audience size I have this isn't going to be crazy 8 to 9.4 million as an estimated audience size isn't going to be a lot you want to have at least 30 plus so um because the states are not a lot that's why it's going to be down as well as the interest if I just take this interest away 83 million but you can uh you can Target people who are interested in life insurance you can Target people who are interested in uh let's see online shopping so think about who your ideal person is and like this one there's uh 41 million on online shopping try all those out test them out what I do is I'll kind of break it down on a little bit but you want to have these two adets adet one and adet two you want to have them targeting different i t typically test and Target br bro and Target um just like an interest and test to see which one's better so this is their campaign everything's in your campaign it's like a hierarchy here's the campaign and then under those two adsets or three adsets or whatever you want to start with two and then in those ad sets there's separate ads that's how this works so you see these three different things this is campaign this is AD set this is AD like an ad so from here we got all this we're going to Target um let's see 50 bucks a day these states and this is where I'm going to change CH this up to 38 all genders I'm going to Target uh life insurance on this one it's going to be more expensive because you're actually getting the exact person your exact person who's looking for life insurance but say you get like a gardener that they could want life insurance too you could e you could get this honey hole so the the more Niche that you can find it the better so let's see so we're going we're let's just do online shop and this is the the audience you're going to test first so here um and then I go here into manual placements and I click everything else that's not Facebook so I keep all Facebook now I go to next and so now it's time to create a Facebook form so I'm going to go back here I'm going to go to uh home and I'm going to go to create a design now I'm going to go to Facebook uh let's see Instagram picture portrait square and so now you want to break down your like you want to break down the ad so I'm going to show you exactly how I create ads why certain things work the way that they do um you want to keep it really really simple people want to over complicate this you want to keep it very simple with the color that's going to pop and stand out and you want to be super like something with day one coverage immediate benefit no waiting periods um low costs new affordable plan no medical um and so on and so forth so um we're going to go to pretty much we're going to start super basic and we're going to go and we're going to add a color uh and we'll do blue so what we want to do is we want to look up um I like selector at the bottom like select your age so we're going to add let's see here text and a certain text box so add a heading select your age below so I'm not going to keep this font but I'm just going to show you the basic framework of this what I'm going to do here um select your age below so from here so I'm going to do 40 to 50 and just copy this 51 to 60 copy 61 to 70 and one last one 80 plus so now I want to balance these out a little bit and then you want to go here and you want to increase this a little bit all right awesome so now you want to make these bigger bold these out or change this so the font there's a few fonts that you can use I like this there's League Spartan it's always good I like to stay with this one we're going to change all of these to the new font are going to be League Spartan and all these we're going to make this smaller there we go so for 4y you just don't want to make this too crowded here so this is a little bit crowded so I'm going to move these over a little bit more we have this we're going to make this a little bit bigger okay we don't want to do that let's make this a little bit bigger right here all right so select your age below so now what I want to do is I want to put a um up here uh seniors now qualify for up to 30 or 40 I like 40 30,000 no medical life so you got that increase this a little bit there we go all right perfect so now so I'm actually going to change this background color here to Pink is good purple is solid um I like pink and so you could even change these right here so what I would do is I would do change this to a different color and change change the seniors to a different color as well and then 40,000 so now you have your ad you can mess around with all these right here but no medical life insurance should be different and seniors as well or you just keep it all in separate colors it all works let's see but what works best is if you just do this boom colorpop and increase this a little bit as well is uh so you have these here you can also add like a a burial thing here um you can add um just look up burial and you can put this here so you want to make this smaller so I'm going to back step a little bit here so you can literally just walk you could literally just use this if you wanted and just run it all pink keep it super simple literally this could work as an ad I would run this as an ad right here um because you don't want it doesn't have to be crazy it's just you want people to click on your ad and to be able to um know that it's about life insurance so this could work right here what we can do though is change this and move this down a little bit we move all these down as well not crazy low but we want to move it down a little bit and then we add a picture of like a casket or something so we can add we can do this cuz this color food this up a little bit too if I'm going to be honest I would run the first one you could like you want to take this framework and make your own ad out of it but like I'm just going to take this out and I'm just literally going to go back to how it was before and how it looked like there boom boom boom make it super simple you got your ad so and then just change up the colors so seniors now qualify for 40,000 no medical life insurance and then you select the age or you can select birthday down here whatever it is you just want to copy this and you got that so you got one I'm going to rename these to gold Golden Age one I'm just going to keep doing that so like me go back here in the background I'm going to change this to purple and I'm just going to keep running these up so I would get like five different colors pink purple red orange yellow all those and just run those just run those up and then test them so I'm going to show you exactly how to implant them into the uh ads manager next awesome so now that we got our ads up and running or uh ads created I created a couple more variations simply by going in uh into here select your age going clicking behind here clicking this color and um creating different colors I liked this one here what I'm going to do is uh I have a bunch of different ones now that we're going to test so we're going to put all these to good use so let's see here so now we go to our ads manager add media add image and we're going to go to upload when we go to upload we're going to go to one one so here's our first one then we're going to go to two so we're just going to start popping all these in next we're going to go to three so on and so forth so once you have them all in loaded up in here you're going to click one you're going to click original original you just want to make sure that they can actually see the ad click that done and uh then you want to go to here so now what you're going to do is um you're going to go to the handy dandy acquisition system funnel ad copy uh which I have ACH bunch of different ad creatives and copies in here um which I help people with so I go I'm going to copy this one um we're going to do that now uh the headline we're going to use one of the ones that we get in the acquisition system so I actually have like a bunch of these built out that I actually help people with so then you go get peace of mind in just minutes uh this is always going to be learn more of the call to action so this is the ad right here it's actually um showing so this is what they're going to see they're going to click on it once they they click on it they're going to go and uh get questions asked so now we're going to build out a form so we're going to uh we're just create a form all right so now we're going to put uh the date 11:30 uh hobby hobby slash beneficiary or whatever so intro I always just keep it here I don't put a greeting in questions that I ask I say please leave your correct information below now what's cool is you can change up a ton of these questions so if you just want super cheap leads this is where I've gotten A180 leads all you do is you click full name phone number email and state and that's all you get and this will generate you if you have five to 10 states this will generate really cheap leads you'll be able to you'll have more than enough leads to be able to handle uh if you want a little bit more High intent that costs a little bit more but 10 to close a little bit more um you can put um who will be let's see who will this benefit be left to slash children friend or other so you do this multiple choice and then what you do after that is uh I do like to do a pre-fill and I said what is your favorite and I asked that or favorite hobby um whatever it is we could just do favorite food and then four or say you're targeting um parents like how many kids do you have for security purposes so on and so forth so uh now we're going to do our privacy policy I really just look up privacy policy generator uh doino um I have have actually already created one so far all right so once you create that whole uh privacy policy in there you copy that and you go into back into the ads manager you literally just paste this straight into here and we're going to do terms and conditions for Golden Era so now um you could add a custom disclaimer um I typically don't um and then message for leads so what's really cool you can set up uh pre-booked appointments from here so if you were wanting to do that what I would do is you uh congratulations your approval one last step and then I say a representative or or if it's uh just you I would just put um your name some like so and so Johnny uh will be reaching out or representative will be in touch soon uh book your benefits call below due to a high volume of and uh by the way comment down below if this is super valuable for you uh and comment what your results are I would love to hear from that um book your benefits call below uh due to a high volume of inquiries so then you can you do that now if you just want to send them to another survey um congratulations on your approval one last step you have been preapproved and I say uh let's see answer a quick 15 question Ser a quick survey a quick TW minute survey to see if you and then you put that there the call to action is one last step or click here or whatever you want to do there's a bunch of different cool things that you can do from there now uh once you get all those done um you are ready to go so or you're almost done so once you do this you publish this uh it's not going to let me public or I guess it is letting me you publish so you publish that and then from here what you want to do is you want to duplicate this and then you uh you have everything you keep everything the same in this ad set but then you just change the image so now you're going to do the pink one and we're going to uh label this one so we're going to label this one two and this one is one so one and two and then you publish and then what you do is you just keep doing this so you quickly duplicate this so this is going to give you 10 different ads to test because what you're going to do is you have five here you're going to duplicate the ad set which I'm about to show you here after I finish this so I'm going to do three for this or I'll do one more so I'll do four so you do this for all five of them like I was saying before the targeting uh this one is for we're targeting online shopping so I'm going to actually label this ad set online shopping and then what I'm going to do now is I'm going to going to publish this and then I'm going to duplicate this so quickly duplicate so you're going to keep everything the same everything we've already done these are going to be the exact same we're just going to change the interest and we're just going to go broad no target or just broad so then from here you go in here and you publish all of these now uh the way we go broad is we take off the actual interest so on here you go uh back to here and you just take this off so now it's not targeting anybody specifically and then you just publish all of these ads so once you publish all of these ads you are ready to there's a couple things I wanted to go over with you uh as you enter into this phase so you're going to start testing these two different ad sets right from here you're what you're really testing to see is what colors are actually going to be best and are working best for you right now the second thing is what interest is uh getting better now I'm going to make another video going deeper in this if you guys want it uh comment down below you want deeper into targeting and interest because this is really cool that it's actually transformed my Facebook marketing because I was told forever don't Target it doesn't matter but it actually really does and I had crazy good results closing 7 to 10% of All Leads that are generated under $10 so uh if you guys want that let me know in the comments down below but this in specific will help you be able to uh generate more leads High intent low cost leads that ultimately will help increase your profit margins two to five times be able to create the flow over and over and over again so when you're testing battle those two out the online shopping versus Broad and then the second thing is after 3 to five days you want to see which ad set's doing better if they're both kind of Performing the same Let It Go for another week if there's one significantly outperforming the other one kill it and then test something else and you want to just test one variable at a time and you're really seeing what ad creatives are going to be the best Facebook the way we set it up here they are going to spend certain amount of ads more than others if they're generating more leads and at a lower cost kill the other ones and keep those same ads so I'll give you an example in here and when you're in here say one and two are performing really well they're getting a ton of leads they're they're at a low cost then what I do here is I just keep it okay and I cut these other two and I just turn them off don't be afraid to turn them off and the last thing that I want to leave you guys with is test test test test test I made a huge probably close to a $100,000 mistake earlier this year that cost me a lot okay so you want to make sure you're consistently testing when things are amazing test maybe take five 10 15 20 bucks a day and just start testing with that and then increase your budget as you go and if you find another winner great you the whole goal is to be able to get all your ads peing at the same time so now you have three four five 10 winners at a time so you never lack high quality leads so don't forget to test even when things are bad you want to test everything throw everything at the wall see what sticks it's going to be uh less profitable time but the really cool thing is that you find the winners you go back to the drawing board you find what's working and you just build on top that consistently so I hope this helps can't wait to see you guys in the next video and comment down below what your favorite part was of this video how this helps you and most importantly I'm actually going to be giving away I wanted to stay for you guys stay till the end I wanted to give away my exact ad copies so uh I'm going to be giving away the the actual ad copies to all those that I actually give away to uh I help people set up this whole acquisition system actually do it for them or I actually coach people oneon-one how to Market better and how they never have to worry about buying from a lead vendor again