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Welcome to today's video about 12 ways to  market your building business that can help it   grow in today's tough market. Since there are  so many people in the construction business,   it can be hard to stand out and get the attention  of possible clients. So, we put together this list   of tried-and-true marketing strategies that can  help you reach your target audience, create leads,   and ultimately grow your business. Whether you're  a small contractor or a big construction company,   these strategies can help you raise brand  knowledge, build credibility, and make more sales.   So, if you're ready to take your marketing for  your building business to the next level, let's   get started! 1. Websites A website that looks  good and is easy to use is a good way to advertise   building services and give potential clients  the information they need. A 327 professional   website can help construction companies of  all kinds build trust and brand recognition.   Most of the time, popular websites have  pages that are easy to find and have short,   useful information for the reader. On these pages,  you might find: About page: An about page usually   gives a brief overview of how a company works  now, its history, and any related experience.   Services page: A services page is a good way to  tell people about the services a company offers.   Testimonials page: A testimonials page often has  good customer reviews and is a great way to build   trust with a target audience. Gallery page: A  gallery page is a great way for companies to   show off their best pictures and videos of their  work. Contact page: A contact page usually has all   the information a possible client needs to get in  touch with the right company department or person.   2. Social media For a lot of businesses, social  media is quickly becoming one of the best ways to   sell online. These popular platforms can help  construction companies connect directly with   homeowners and give them a great chance to build  trust with their fans. Social media can also be a   great way to spread the word about a construction  company. Followers can quickly share the company's   pages and posts with their own digital network.  328 Professional networking sites are a great   way for larger construction companies to connect  with businesses looking for project proposals and   an online community of possible vendors. 3.  Video content Making professional videos to   present a company or its services is a great  way to market that can be used on a website,   social media, or newsletter, among other places.  Videos may be a better way to show off a portfolio   of amazing work than a collection of photos or a  video tour of a finished building project. People   may also feel more connected to video messages,  which could help build trust with a target group.   Related: A Comprehensive Guide to  Online Marketing 4. Email marketing   Email campaigns are a great way for a construction  business to build and keep a relationship with the   people they want to work with. Email campaigns  can be used by construction companies to send   regular messages to people who have signed  up for them. You can use newsletters to:   Bring in new projects Tell people about company  changes Talk about prices and deals. Reach   out to the neighborhood. 329 Share what your  company has done 5. Things about an employee   Clients often ask building companies to build  and keep up projects that are safe, useful, and   nice to look at. Because these projects usually  take a lot of time and money, clients may want to   know that they can trust the company to do a good  job. To get people to believe them, construction   companies may use pictures of their employees in  their marketing to make them seem more friendly.   By putting their hardworking employees in a  marketing effort, clients may feel more connected   to the company and be more likely to give them  important building projects. 6. Reviews and quotes   from customers Companies may use customer reviews  and recommendations in their marketing, which is   another great way to build trust. They might put  reviews from happy customers on their websites,   social media pages, or email campaigns to show how  good their work is and how happy their customers   are. Potential clients may use these reviews  to help them decide which construction company   to hire, and good reviews that are easy to see  could sway their decision. 7. Co-marketing schemes   Co-marketing and cross-promotion can help  building businesses reach new customers. By   teaming up with other similar businesses to do  330 neighborhood events, marketing campaigns,   and ads, construction companies may be able to  reach customers they might not have otherwise.   Most of the time, construction companies work  with brands that offer similar services but   aren't direct rivals, have a large audience,  and can both benefit from working together.   8. Blogs Blogs are a great way for construction  businesses to learn more about their industry,   build their reputation, and get  more people to visit their website.   If a construction company's website has a blog  page, they may have more chances to use keywords   and search engine optimization techniques to their  benefit. Most of the time, clients do a lot of   study before choosing a construction company.  A construction company's blog could help them   look more professional and knowledgeable in their  field, which could lead to more jobs. Webinars:   A webinar is a free educational event where  professionals in a field talk about important   topics through a video conference tool. Webinars  are a great way for building companies to get   the word out about their services and work with  other leaders in the field to reach more people.   Webinars are a good way for construction companies  to connect with potential vendors, customers, and   employees. Many people who work in construction or  related fields can attend webinars to learn more   about their industry and build their professional  networks. 331 10. Referral schemes for customers   Customer feedback programs are a way for  construction companies to get the word out about   their services and get more customers. Referral  programs often give customers free or cheap   services when they tell a friend, family member,  or acquaintance about a business. This incentive   is a powerful way to attract more people, raise  awareness of a brand, show appreciation for   current customers, and get new construction  jobs. 11. Paid ads Pay-per-click (PPC)   advertising is a way for construction companies to  raise brand awareness on a number of online sites.   To use PPC, construction businesses pay an ad  publisher every time someone clicks on one of   their ads. Construction companies can keep their  ads up-to-date by using their own marketing staff   or a third-party consultant who knows how to  use this method. This can take careful tracking.   PPC is a good way to market directly to a  large number of people, and construction   companies may find that its benefits are worth  the time and money they have to put into it.   12. Targeting a small group of people Niche  audience targeting is a way for construction   companies that offer a wide range of specialized  services to draw certain types of clients.   For example, a construction business that  specializes in home repairs and renovations   might host a webinar on simple home repairs and  renovation tips to connect with homeowners who   could use their services. 332 And that's the end  of our video about 12 ways to sell construction.   We hope these tips were helpful and gave you new  ideas. Remember that the construction business   is always changing, so to stay competitive,  it's important to keep up with the latest   marketing trends and techniques. You can build  a strong brand, connect with your target group,   and reach your business goals by using these  strategies. Don't be afraid to try new things   and practice to find out what works best for  your business. With hard work and persistence,   you can make a great marketing plan that  helps your business grow and make money