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if you're looking at mortgage leads as a way to grow your business then I've got three things you must know right now [Music] hey guys Michael McAllister here founder of Empower hello now I believe that anytime somebody's offering you advice you should always listen politely but you should evaluate the source of that advice before you internalize any of it so here's why you should listen to my advice on this subject first off I personally have managed over three million dollars in Google ad spend have used that ad spend to generate over 300 000 purchase leads and my team through our quarterly generation service has helped loan officers close thousands of loans using internet leads not only that but I built the first version of this system in 2018 when I was a retail loan officer working for companies like Movement Mortgage and CMG and was frustrated in my own Mortgage business only at the point that other loan officers started approaching me offering to pay me to build this for them did I actually transition and start Empower Lo all right so now that you know I'm not completely full of let's get into this what are the three things you must know before buying your next set of mortgage leads well number one when buying internet leads always ask where the traffic traffic that is going through your lead form is coming from the only place that 99 of mortgage loan officers should be investing in advertising is Google ads why is that well because on Google people are searching for what you provide people are searching for home loan information whereas if you target leads on another source like Facebook or Tick Tock or any other media Source or social media Source these guys are not there to buy a house they are not there to qualify for a mortgage if somebody is searching for information on qualifying for a mortgage chances are they're pretty serious about it number two never buy shared leads why because the number one buyer of shared leads in the marketplace is Quicken Loans AKA rocket mortgage and although you may think that you can compete with the desk jockeys in the middle of the country trying to convert those leads you cannot compete with the sales skills and the technology that these guys have to convert internet leads at a high level number three understand the full value of a converted online mortgage lead when it comes to your mortgage business eighty percent of the leads that we generate for our loss come unattached to a real estate agent we know this because we asked this question on the lead form when you consider how rare it is for a loan officer to be able to offer a reciprocal referral relationship with their real estate agent partner the value of that closed online lead becomes easily two to three times what the value of the commission from the first deal is the consumer is looking at the person who originated that lead as being the quarterback of the transaction so you Market direct to Consumers and they start looking at you as the quarterback once you've considered these three things you're ready to shop for a new mortgage lead partner now obviously me and my team would love to earn your business but our availability is limited so click the link in the description to book your live demo and see if your Market is available today