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I used this exact blueprint to grow my lead generation agency from 0 to $100,000 per month in less than 6 months if you have ever wondered why you've been unable to break through those five figure months but you're watching others have six and seven figure months effortlessly the answers to why are going to be in this video I have used this exact blueprint to scale my agency otter PR to $7,000 per month and 65 full-time staff now this will be a long video with a lot of information so I highly recommend that you watch this at a computer and you take notes while you watch use the timestamps to jump around the video and come back to something and watch it again if you do not understand it now before I lay out my road map I just want to drop a quick note regardless if you're a total beginner or you're currently running a Le gen agency I want to encourage you to listen to every step can't tell you how many times Le genen agency owners will skip over something because they think they don't need it but that thing they skipped over is the thing that's holding them back from breaking through to $100,000 months the first step in the road map is picking a winning Niche now I'll be sharing some examples of what I think are the very best niches to serve in 2024 that nobody is doing right now but really should be the next step in the road map is how to create a $100 million offer for lead generation services in this section I'm going to show you how to stand out from the hundreds of other lead gen agencies out there with an offer so good it's going to be impossible to say no to and if you don't believe me I'm going to show you the exact offer that we use that converts 40% of our qualified calls into paying customers then I'm going to walk you through all of the tools that you're going to need to scale your agency up to $100,000 per month if you try to scale your agency without the right technology and processes everything is going to break because it is not equipped to handle the number of staff and the clients that that are needed to reach those Revenue numbers then I'm going to show you exactly how to onboard and manage your clients so that you can retain them forever and convert them into your biggest fans and source of referrals and here I'm going to let you in on a few secrets that we use to maintain less than 1% dispute and referral rates from our clients I'll also show you exactly how we execute our service for clients down to the exact tools that we use now let's talk about marketing I'm going to show you how to build an automated lead generation machine for your own agency that spits out qualified leads on autopilot for 1 of the price that your competitors are paying for those very same leads including some of the secret tactics that we use to convert these cold leads into ready to buy calls at a 30% rate finally I'm going to share our lead gen agency specific sales and closing tactics that you'll be able to copy and paste into your own business all right so this is where I'll normally ask you to like the video if you're getting value but in instead don't hold that like and wait until I lay out all of the steps and then decide if it deserves a like or not have a feeling you think it will why should you choose a niche at all and which Niche should you choose if you're like most entrepreneurs you're probably in the train of thought that you do not need a niche that it's going to pigeon hole you into a specific industry so if someone from another industry needs help you won't be able to sell and Market to them this is true but it's counterintuitive if you choose a very good Niche that has enough people to reach out to not only are your closing rates going to go up because now you're selling something specific to that person but you'll be able to charge more because you're specialized if you're a generalized lead generation agency you're going to be one of the thousands of lead genen agencies that are out there trying to cold email me and offer to generate leads for me or my money back you do not want to be lumped into that pool so which Niche do you choose this is a really hard question I'm going to try my best to guide you down the right path you need to think about two things the first thing is does this industry have money and do they need lead generation so I did a little prompting in chat GPT and I came up with a list of industries that are fast growing and highly profitable you can use this list as a baseline to think about some niches that you can serve so Information Technology services like it Services cloud computing cyber security we have a lot of clients that fall within that realm so this is be a great industry a great Target for somebody to choose Legal Services especially business law that serves corporate clients this is a great industry to serve because they charge a lot of money they need lead generation uh definitely a good one for people to think about accounting and financial services these are companies that serve other businesses they have very high margins and they need a lot of new clients coming in marketing and advertising agencies I wouldn't recommend this Niche even though it says that they have high margins just because marketers are very hard to Market to unless you go very specific for example an industry that I think is really good PR agency lead generation if you C email me and you are a PR agency lead generation service I will at least give you a shot and hire you for a month without any due diligence or research all a couple others that it found HR and staffing agencies commercial real estate healthc care Consulting Engineering Services manufacturing SAS providers definitely a good one telecommunications Construction and building Services business Consulting also a very good one Environmental Services event planning and management graphic design and branding Logistics and supply chain training and development energy and Utility Services not that one Automotive suppliers and services so there's some ideas of industries that you can Target and you'll create your marketing and branding and Sops around that industry now the second thing that's really important to think about when you're picking a niche is how successful do you think you're going to be for that industry for example say you decide to serve marketing agencies and you want to land them marketing agency clients are you confident that you can produce positive results for those clients every single month if you're not able to produce results the longevity of these clients will not be there they will leave you and then you're going to have to spend more money acquiring new clients so here's an example of a niche that sounds really good but in practice isn't for that reason imagine you're a lead genen agency that specializes in helping companies who are raising seed money find investors of course that company is going to be willing to pay just about anything to get investors on on their calendar it's B2B it's high Revenue High profit margins but the problem is these campaigns are not effective I have tried cold email campaigns to VC firms and investors and it does not work so my call to action to you is to find a niche that actually works you're able to generate leads for that also has the ability to pay you and is growing so with AI growing in popularity you might want to consider being a lead gen Agency for AI Consultants or AI agencies think about market trends and that should factor into your decision as well now if you're watching this video and you're not sure what needs to choose here are some recommendations that I think you probably should we talked about a couple of them do lead gen for PR agencies this industry is not going anywhere it's been around for a century and nobody is doing it the leads are worth a fortune to us I will hire you on the spot the second one is leaden for AI consultants and AI agencies you'll be one of the first people doing Leen in that world you'll be able to fine-tune it there's a lot of need for it I think it'll be very successful now you might be asking me Jay what is your Niche what does otter lead serve we focus on Business Consultants but we keep it relatively broad because honestly most of my leads come in through this YouTube channel and they're very diverse all right so how can you create a $100 million offer for lead generation how do you stand aart from the thousands of other agencies imagine you are approaching a ghost writing company with a lead gen offer and your company is called book leads.com and you exclusively generate leads for ghost writing companies with a a proven track record and a copy and paste system that generates 10 qualified calls per day for bookwriting companies you also have case studies for 10 similar companies on your website with testimonials and reviews this makes it much easier to do Outreach and much easier to close that deal now compare that to reaching out to the same company all your case studies are from different Industries and you're just a generic lead gen agency not as effective okay now you have to think about how you want to structure your offer and there are essentially three structures that I have seen work the first one is pay per lead here is an example of a pay per lead company it's called pay per lead.com this company will charge you per lead so they book a qualified call on your calendar or they send you a qualified lead you automatically owe them a certain amount of money which is usually not disclosed on their website the reason for that is there's such a difference in the value of these leads for example as a PR agency leads are a little bit harder to come by because not not everybody needs PR but the value of a client to us is in the tens of thousands of dollars and there's some positives and negatives to this model the positives is it's a very easy sell we'll book qualified calls on your calendar and this is how much you're going to pay per qualified call it gives the buyer a sense of trust because you know exactly what you're paying for and the company is going to have to perform or you don't pay the downside is you better be confident that you can generate leads for that company or you're going to spend a lot of time money and resources building lead generation machine that essentially doesn't work and doesn't generate leads the client will leave you after a month or so and you're stuck with a negative bill because you've already spent that time and money building a machine that they did not pay for if you're going to do this pay per lead model I suggest switching to it after you've established an industry that you can predictably generate leads for you've copi and pasted that sop that system for multiple different companies and proven results so what should you charge for one of these leads assuming that you want to do this model typically it's going to be between $400 And1 $1,000 per lead now the great thing is if you come to an agreement of cool the company will pay you $500 per lead and you're able to generate 20 leads in that month that's $10,000 that's a lot more than you'll be able to get typically with other models the next model is the typical agency model this is what most people do this is what most people resort to because it's the easiest and it's the safest now the agency model is typically a set monthly retainer that the client will pay you every single month irregardless of the results that are produced for them this can be on a month-to-month Model A 6-month or a 12-month commitment and it is the easiest model to start and the easiest to predict if you're just getting started starting your lead generation agency this is the model that I recommend because one you get your clients on a retainer you're getting recurring monthly Revenue predictable Revenue two if you're doing a good job for them they're going to stay and three if you don't do a good job at least you've covered your costs they' paid you that retainer sorry weren't able to get you the results that you expected but you're not holding a negative balance on that client some typical retainer fees that you might be able to expect with an agency model is somewhere between $2,000 and $5,000 per month and there's a few different ways to structure that here is what we do in ours here's our pricing page it's $3,000 per month for our mid-tier package that comes with 50,000 emails sent every month so just for context that's a lot of emails we do not guarantee a certain number of qualified leads because it is way too hard to do across diverse Industries because our clients can be very unpredictable now if you serve the same industry over and over again and you can predict it then you might want to consider offering that sort of guarantee but instead we just offer a guarantee number of emails sent or people contacted we have a setup fee so if someone decides to come on for just one month which is by far the hardest and most expensive month to serve that client we tack on a setup fee on that middle package it's 500 smaller 350 and our top package is $650 for that setup fee which we wave if they sign up for a longer term feel free to go to Otter leads. and look at our pricing page as a reference but I recommend that you probably hover around these zones when it comes to pricing and email sent you may not be able to hit these numbers when you're getting started it takes a lot of scale and it's hard to do but I do not recommend guaranteeing specific numbers of leads when you're getting started you're going to disappoint your clients and you're going to be in dispute territory which you do not want to be in okay finally the last Model that I have seen work the onetime fee model in this model you're essentially building the entire lead generation machine for your client handing over the keys now they own all the software they can access it they can go in do their thing this is kind of a great model because you're able to charge a large upfront fee usually between 10 and $20,000 the issue with this is it may not work sometimes it takes multiple iterations for the machine to actually produce results the copy's not good the targeting is not good but this can be a really really good idea if you don't have a massive staff to manage weekly calls with your clients and ongoing management and a lot of clients are really going to find this offer attractive so you may want to even add this as a follow-up offer to your agency model all right now I promised I would share the unique offer that we use to close 40% of our qualified calls so here it is we offer a hybrid of the typical agency model and the onetime fee model now in this model a client comes on as a standard agency client but after 3 months with us they have the option to take over management of the lead generation machine that we built for them now this unique offer helps us close a lot of deals because now the client feels like they're paying off a product and not subscribed to some agency service forever essentially they get the best of both worlds and at the end of the day you're delivering a lead machine that actually works because if you hand it over to them before it's ready it's probably not going to work all right now let's talk about the exact tools that you're going to need to build an agency that can scale and I am a mass nerd when it comes to technology and software so I hope you will geek out about this section as much as I do and I'm going to put on my glasses specifically for this section every agency needs the following components a website a way to process payments a contract tool a calendar tool a CRM an email marketing tool a project management tool a team Communication channel and a way to integrate everything there's actually more than that lucky for you there's one tool that does most of these things and of course I'm talking about go high level and if you haven't heard of that by now you're probably living under a rock there is nothing else that you should use as an agency owner with this tool you can build websites and funnels you can process payments send contracts create calendars for your team it is a world-class CRM with Advanced marketing automations plus much more you can have unlimited contacts unlimited staff and you can get it for literally $49 per month and if you're wondering where to to get it for $49 per month just like this video and drop a comment referencing go high level and don't forget to say something nice but seriously we run our entire operation on go high level and it still blows my mind every day but in addition to go high level you're also going to need a project management tool to collaborate with your team members on new projects and clients are projects we use aana and this costs us about $112 per month per active user so this does add up pretty pretty fast but if you're trying to save a few bucks you can head to appsumo where you can get a lifetime deal to a project management tool that will probably get the job done I actually checked today and there's at least three that look like pretty solid Alternatives just go to appsumo docomo management and just make sure that the tool you choose integrates with zapier speaking of zapier this is another one that you've probably heard of before is it zapier or zapier I've been calling it zapier zapier connects the internet and this is how you get get your go high level to talk to your Assa to talk to your slack and everything else just because you chose to spend your time on my channel here's some information that you will not find anywhere else you can get an unlimited account at zapier for only $29 per month on a website called zaps unlimited.com this saves my company literally $500 per month in automation fees okay finally you're going to need a way to communicate with your team your days of using Whatsapp or textt message to interact with your staff and clients are over put your big boy shoes on and sign up for a free slack account you can add unlimited people to your slack Channel absolutely free with very few limitations you can also connect slack to other tools that are using zapier and I'll show you why this becomes important in just a little bit all right now that we've covered some of the basic tools that you're going to need to get to $100,000 per month let's talk about some of the more advanced tools that you might need as you scale past that once your organization gets bigger than and 10 I would recommend getting an HR software to keep track of everybody and give them away to request days off and other HR related things we use a tool called bamboo which is super userfriendly and the most affordable out of the top tier HR softwares that we looked at with an organization of 65 this tool cost us about $1,000 per month but it will be much less if you have a smaller team now I also recommend grabbing a recruiting and hiring tool which will save you a ton of time posting job wrecks and looking over resumes keeping track of your hiring process for this we use a tool called breezy. HR which literally does everything it is actually a recruiting agency within our agency and it is run and managed by a single person we also use pandadoc for all of our agreements with clients and staff and although I do recommend a top tier contract tool like pandadoc or once you get to $100,000 per month but until then you can get away with using go high level for all of your contracts honestly our agency has so many tools and there are so many moving parts so I'm probably leaving a few out if you're building an agency and trying to decide which tool to use go ahead and send me a message on Instagram and I would love to help my Instagram handle is @ leadjen again I'm a huge nerd about this stuff and I would love to help all right now let's talk about some of the boring stuff that most people get wrong but is usually the difference between 10K per month and 100K per month agency owners let's talk about onboarding and operations if you're going to scale you need a very clear sop for both your onboarding process and your day-to-day activities for your operations team and for those of you that are beginners or living under a rock an sop is a standard operating procedure this is a well-defined step-by-step process that you will create for your team so that you can onboard and train new employees at scale every new client receives the exact same level of service and success now I'm going to break down our sop for onboarding and operations if you want our our actual sop that we use in our agency this is something that I give to my insiders as part of our exclusive course and community so if you're interested and joining check out the description okay so you finally come to a deal with the client and they make a payment on your website woo big celebration you hit the gong you pop the bottle of champagne but what happens next these next steps are the most crucial for creating a positive first impression of your agency which is directly correlated with how long that client stays with you a standard onboarding flow looks a little bit like this they make a payment then they go to an intake form then they fill out a contract and then they go to a welcome call now your goal here is to get to the welcome call as fast as you possibly can which means eliminating all of the friction between the payment and the call now here's a little trick that they don't teach you in marketing school you want to redirect your client payment page directly to the intake page and on that intake page it should encourage the client to Take 5 minutes or less and to get this done today so that you can get straight to work use that language on that intake page now this intake form should be as simple as you possibly can make it you're going to want to ask a lot of questions with complicated words and I want to urge you not to do that now for the sneaky part the very last section of your intake form which is actually a go high level survey in most cases is your company's terms and conditions and a signature field where your client can write in their signature actually scribble it in there now at this point the client has already paid you for the service they've taken the time to complete your intake form where they're going to scribble their name without thinking twice and once they submit that survey you're going to run an Automation in go high level that takes the image of that signature and places it within the contract of the same terms that they just read and agreed to this automation will then send them the signed contract this is a very simple automation within go high level if you want the stepbystep on how to do that just shoot me a DM on Instagram with the word contract and and I will send that over all right so they've paid they've filled out their intake form and they've signed their contract usually within the same hour now if you only have one account manager or you're still managing the accounts yourself as soon as they fill out that intake form they should be redirected to book that welcome call on your calendar but if you've got a big team like we do and that client hasn't been assigned to an account manager yet your job is to get them assigned to an account manager and for that account manager to reach out as soon as they possibly can ideally in that first hour now every single step that I just mentioned is going to be reflected in your project management tool like your assana as well as in your slack especially if you have to an alert account manager you can send that message directly through zapier into slack now you will use zapier to create a new task for this client as well as the subtasks for each step in their onboarding as well as assigning the project manager to that task but what happens if a client pays but does not fill out their intake form or contract and does not book their welcome call in our agency the salesperson who closed that deal is responsible for getting them to complete their intake form and their contract but once they do that it falls on the account manager to get them to book their welcome call this needs to be clear-cut in the SOP so no one crosses wires and the work gets done once they have completed their contract the money is officially yours so as long as you have a good legal agreement and the client will not be able to ask for a refund or submit a dispute all right let's talk about the welcome call and honestly I could do an entire module on this welcome call it is that important but here are the need to knows the salesperson absolutely needs to be on this welcome call this is so they can do a warm handoff and introduce the account manager this is the first time that the client is seeing the account manager and they're already familiar with their salesperson the salesperson needs to really hype up and sell this account manager make the client feel really good about the hands that they're in and good about their purchase and it's up to the account manager to overd deliver on that call make sure that the account manager has done at least an hour of research into the person they're talking to and the business that they're representing prior to entering in on a call there is nothing that will blow the account faster than an account manager showing up to a call unprepared but if the account manager shows up prepared and well researched this is a very good first impression and that client is going to love the account manager and be much more forgiving if they f up down the road big mistake that people make with this welcome call is just using this time to go over items from the intake form and explain to the client what's coming next I want you to wow your client on this welcome call you should show up with a specific strategy outlined for them and something of value that shows that you've already started to work on that account in my agency we typically have a lead magnet built for them by the time that they do the welcome call and even if this lead magnet's not perfect the client is amazed at the initiative that we took and how fast we work finally here's how to put some finishing touches on on that client's first impression send them a handwritten thank you card and a gift that is relevant to them you can actually automate this with zapier as well with a tool like simply.com and if you do everything that I just outlined I guarantee at least an extra two to three months for each of your clients plus your clients are going to start sharing their experience with their friends and bragging about how good of a purchase that they just made after all most agencies suck now after this welcome call we like to put together a formal strategy plan to present to the client we ask them to sign this plan before we actually start working this way we can all get on the same page now the goal of this strategy plan is to set expectations and get the client to agree to those expectations in writing that way when they come back 30 or 60 days from now and say that you did not do what you said you would do you can just show them that document and say here it is this is what I said I was going to do you signed it now the rest of the SOP for our operations team is pretty straightforward our team will purchase the domains set up the cold email mailboxes set up the workspace within instantly. start warming those mailboxes and this cookie cutter process is usually done by our team of virtual assistants as soon as the strategy plan is signed and they can typically get this done in less than a day this next part is the hardest part to teach building a lead list and writing a compelling cold email sequence and in some cases also creating a custom lead magnet for your client to do this right requires a deep understanding of cold email markeet marketing psychology copywriting skills and other various skills that I can't quite put my finger on but have been unable to Outsource now I wish I had a template that you could copy and paste for all of your clients but the truth is this is the one part of our sop that I have been unable to create and I think that's partially because we don't serve a specific Niche so every time we go and create those email sequences we're starting from scratch I have built cold email copyrighting AIS which you can use down in the description I have tried hiring over 20 marketing copywriters but I still write all of our agency clients cold email sequences myself I still build their lead lists in apollo.io myself this takes me about an hour per client but it is the only way to ensure that every single campaign actually works and the highest Roi skill that you can learn is how to write compelling cold email sequences for your clients that have a high success rate and the only way to learn how to do this is by going through hundreds of hours of training and hundreds of examples and the only place that I know to get training and examples like that are within my Insider community so yeah you should consider joining but even if you don't the free course will have lots of good stuff and side note if you're starting an agency right now and you're onboarding your first clients do not try and Outsource that do it yourself do everything that you can to ensure that they are successful it is the single most important thing if your agency is going to survive one thing to look out for big red flag here when I tried Outsourcing the copy to our team or to vendors There is almost always a long back and forth with the client about the cold email copy and this was costing us thousands of dollars worth of time and resources and the final result wasn't even working all right so after the email copy is approved we set up the campaign in instantly and we figure out all of the clients automations the main automation that we use for our clients is triggered when a new lead is marked as interested in instantly it also sends the client an email notification with enriched data from that leads so that they can take action on that lead as soon as possible that email will typically have the lead's email their name their business their website their phone number all of that is enriched in zier you can use clearbit you can use Apollo and then we send that to them with the body of that email another Pearl here we do not go back and forth with our clients leads trying to get them actually booked on a call and nurturing them I've talked to a lot of agency owners who offer this as a service and they regret it it is impossible to keep up with now once you get through week one the rest of the job is actually pretty easy you should do at least bi-weekly Zoom calls to go over the results of your campaign and the quality of the leads that are being generated this is a good time to ask for negative feedback if you don't ask they won't give it they'll just bottle it up and cancel so address those things so that you can make changes on those bi-weekly calls during this call we will show them the results of the campaign on instantly as well as the leads that were generated in the spreadsheet we'll go through the split tests that we are currently running and the winners of the split tests from the previous week important note Pearl here you should always be testing something new such as emailing a different industry changing the subject line or call to action always run split tests it's also good practice if you want to improve the results for your clients always be split testing all right now let's have some fun let's talk about marketing and branding I don't know if you can see but I'm sweating through this jacket outfit change all right that was the first time I've changed outfits in the middle of a YouTube video sorry let's get back to it quick recap of marketing and branding marketing is the process of making something known or getting strangers to pay attention to your business or your offer now branding is equally as important but often overlooked this is my best analogy to understand the difference between marketing and branding imagine you were throwing a house party and want to invite a thousand strangers marketing is the Flyers that you hang around town and the people that tell their friends about the party basically anything to let those strangers know there's a party branding is the house it is what those strangers see and feel when they approach the house and come inside the house are there a lot of cool people at the party is the house modern is it rustic what sort of food and alcohol are they serving in the house it is The Branding that gets the stranger to come inside the house and to stay at the party in your business The Branding is the website design it's your logo it's your icon it's your fonts it's your colors good marketing and branding are very important you should spend some time on your brand before doing any marketing pay a web designer on on Fiverr as much as you can afford to build you an awesome website or funnel and make sure that it has some good case studies and testimonials bonus points if you can add media coverage if you want free media coverage DM me on Instagram say media coverage and I will hook you up now if you're just getting started and you don't have any testimonials then do some free work for some of your friends so that you can get some as soon as possible now one branding tip is to name your company something related to the niche that you're serving and use colors and fonts that are commonly used in that industry for example if you're serving software companies you might want to consider using blue and purple gradients this is going to help establish trust and trust is the ultimate goal of your branding now for the purposes of this video I'm going to try and simplify what your marketing funnel should look like most importantly you need a way to generate top of funnel traffic these are people that have never heard of you and they're typically the most expensive traffic to generate so anybody who tells you that you should be running paid ads or search ads to generate awareness does not know what they're talking about especially if you're just getting started if you're a beginner and you try and run paid ads before you have a reliable stream of leads and income probably going to be a massive flop and it's going to cost you a lot of money here's what you should do instead spend some time and money creating an awesome lead magnet now a lead magnet is a product or service that solves a small problem for your Target Avatar this needs to be something they actually want and ideally something they would pay for now some examples of lead magnets are free coures ebooks cheat sheets free trials and there's also a lot more advanced lead magnets such as the one that I use which is you give me your email and I will give you my free lead generation course and 8 million free leads and access to my community hint if you want that lead magnet it's down in the description and even if you don't want it you should still go through my process to see how I market and acquire leads you'll probably learn a lot now it's time to build yourself a lead generation machine using cold Outreach identify your perfect customer and set set up an email sequence that uses your lead magnet in the very first email do not ask for a call or a sale at this point anybody who opts in for your lead Magnet or responds in a positive manner has essentially raised their hand and said I am a good fit I would like more information using a zapier automation you can move that lead into an opportunity in go high level and start to nurture that lead you should set up a nurture campaign in go high level that emails that person every few days offering them more information and more value as well as an option to book a call on your calendar here's a few other things to try in your Outreach campaign to make them more effective and make you stand out from the hundreds or thousands of other lead generation companies doing cold Outreach use AI to personalize the subject line or the first sentence instantly. has a built-in AI tool that makes it super easy for you to select the prompt and add a personalized column to your leads list in minutes a detailed training on how to use this is in my free course you should also set up Omni Channel Outreach so that you can maximize your chance of getting your lead's attention when you have an interested lead you can add them to an automation which connects with them on LinkedIn and sends them a message so remember when I told you that you shouldn't be running paid ads for top of funnel traffic well you should absolutely be running paid ads for middle of the funnel traffic whenever somebody clicks on your lead magnet link or your calendar Link in a cold email sequence or even sends a positive reply these are all signals that this person is a good fit and that they are interested it is now up to you to turn that interested lead into a sale now one way to do that is with a nurture sequence that we talked about earlier but the other is through retargeting ads place a tracking pixel on every link that you use in your cold Outreach campaign this includes your lead magnet pages and even your cenly links can be integrated with your Facebook and Google pixels now as soon as somebody clicks on a link you can serve them with retargeting ads until they take the action you want them to whether that's to book a call or to grab your lead Magnet or to buy your thing there's also more advanced automations that you can set up in zapier so imagine somebody replies in a positive manner and they're marked as interested zapier can grab that interested lead and manually add them to a retargeting ad campaign it takes the average consumer seven times interacting with your business before they're ready to take action so it's up to you to give them multiple opportunities to do so now I recommend using Facebook Instagram Google LinkedIn and Twitter to serve retargeting ads and on LinkedIn specifically the in message sponsored ads retargeting ads are a fraction of the cost of top of funnel ads and exponentially more effective all right so how do you close the deal the better that your marketing your branding and your offer are the easier it will be to close your deal the biggest mistake that salese make talking too much a good salesperson does very little talking they ask questions and they listen to you just think about the example from Wolf of Wall Street sell me this pen do you know what the right answer to that question is sell me this pen it's not to start blabbering and listing off all of the bullet points on why you should buy this pen and how awesome it is the right answer to sell me this pen is to start asking questions to the consumer to try and solve their problem do you write a lot of stuff by hand do you have anything you need to sign in the next few days ask good questions and then listen really well if the lead that you have on a sales call is a good fit and your business is actually able to help then your job is to guide them to discovering that fors and answering all the question questions they have about your service now after a good sales call make sure to build a relationship with that lead outside of just that onetime Zoom add them on LinkedIn add them on Instagram find something that you have in common with them and shoot them a text and say something that a friend would say to them now we do send a proposal after every good sales call and this outlines what we talked about and some very basic information about the service so that they can come back and reference it when they need it make sure to personalize at least the first section of that proposal so that they think that you took the time to do that that for them another little bonus Pearl for you we use incentives to get leads to sign on faster and for longer terms here's an example if a client signs up within 24 hours of a sales call then we will create a high value lead magnet for them for free these bonuses and incentives make really good closing tools so think about what you can offer your leads to get them to take action quickly and commit for longer building an agency to $100,000 per month in revenue is not easy and does not happen overnight so don't get frustrated with yourself if you don't hit 100K per month in your first year this can sometimes take years even for the most experienced entrepreneurs and even though I've given you the blueprint to a successful Leen agency it is still probably not going to be enough each individual step is highly nuanced too nuanced to do a single video on YouTube so my recommendation is to sketch out the items of this blueprint into your business plan and then spend hours studying each step of the blue blueprint so that you can understand all of that nuance and most of this content is broken down in my course as well as a lot of the resources that you're going to need to succeed the automations the contracts the templates all of it is there including a snapshot of our go high level as well as a database of zapier automations that run our business that you can just copy into your own it's also important to note that you're probably not going to hit $100,000 per month all on your own you should hire a good virtual assistant or VA to start I recommend online jobs . pH these are Filipino vas they speak perfect English you can get one for around4 or $5 an hour they're super hardworking and this is where you can actually build relationships with them and once you're doing enough Revenue you should bring on somebody to help you with the sales just keep in mind they're not going to close as well as you do and that's okay you should also be on the lookout for mentors and for a good community of lead gen agency owners because you will get stuck this stuff is hard and it's complicated you will need someone you can trust to give you good advice along the way this is going to save you a lot of time and a lot of money in your journey now of course I recommend My Le gen insiders Community there's hundreds of messages being exchanged every day between leg gen agency owners that are going through this building process just like you are together and if there's anything that I can do to help you in your journey I'm going to do the best that I can you can leave your comments on this video or send me a DM on Instagram it's @ Leen and I'll do my best to respond now remember plenty of companies out there that need lead generation Services you are not my competition you are my friend and I'm here to help now if you think that I earned that like that thumbs up please like this video and if you're not already subscribed to this channel I promise to help you achieve all of your business goals if you subscribe and turn on that Bell notification and I'll see you in the next video