Optimize Your Lead Generation Conversion Funnel for Insurance Industry with airSlate SignNow

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hi guys welcome to my channel so before we get started make sure to hit that like button also subscribe to my channel in this video we will talk about 11 best insurance lead generation tips and ideas so make sure to watch the full video insurance lead generation is about building the right funnel and filling it with water not marbles for instance imagine pouring water into a fall that's one millimeter wide at its narrowest part everything flows and your funnel works exactly as it should so far so good right now imagine pouring marbles into the foam they won't fit and as the funnel grows heavy spilling over the top is the only option the marbles have in a similar way your sales funnel isn't meant for every person in the world even the strongest funnels can't do their job without qualified leads smart insurance lead generation strategies give you control over the success of your close rate and health of the business they don't just bring people into your sales funnel they bring the right people in it's the act of choosing water over marbles then turning on the tap to unleash your lead gen growth how insurance lead generation builds a reliable pipeline unlike b2b lead generation which involves many buyers and a lengthy sales process insurance agencies just need to connect with one or two buyers to close a deal however in order to make a strong connection with a new lead agencies need to build trust lead generation is not only critical for insurance companies agents aggregators and partners it also helps insurance policy seekers the journey your customer takes on their path to purchase isn't random when you carefully and intentionally create each step of the journey you build a streamlined pipeline that delivers the information your leads need at the precise times they need it sales pipelines are synonymous with the conversion foam the widest part at the top encompasses every potential client and parts of your audience will naturally drop off until you're left with the narrowest portion your high intent ready to purchase customers when generating leads in insurance it's crucial to fill the pipeline however as much as possible they should be targeted quality leads with that type of approach your brand will generate more leads consistently that stick with you to the end remember the marbles insurance lead generation strategies it's important to understand the difference between demand gen vs lead gen demand generation builds awareness while lead gen drives your audience to action i'll cover the latter below one build an insurance lead generation website your insurance lead generation strategies and tactics should have a singular direction and practical goal get people to the website once that's accomplished bring your visitors through a clean easy to navigate informative funnel align the search intent of your audience with the right pages and content pair the right campaigns and offers with the right landing pages create content hubs that answer your audience's questions make your insurance lead generation website an attractive and engaging destination where your prospective insurance customers would actually want to spend time capture contact information and get more email subscribers provide helpful links to the related content your audience is most likely to find interesting interspersed cta at the right times transforming your visitors into new leads by using your website as command central of your digital marketing operations you transform your website into a lead generation machine 2. align buyer personas with life changes people need insurance at all times as insurance agents have long known though they especially need to prepare for and manage specific changes in their lives as you can see there are some unique challenges and opportunities when generating leads in insurance unlike a niche retail brand insurance brands sell something everybody needs that expands your pool of prospective leads but it also gives you completely different audiences to target simultaneously orient yourself by aligning your marketing strategies and lead generation strategies with life stages modify your voice for each audience give them the right page to land on with the right content to answer the questions in their mind then take them on a journey designed just for them and be prepared to follow up at the time of new life changes down the road three use seo strategies to boost insurance lead generation before we dive into some of the best ways to generate insurance leads you should know how to create an seo strategy if you need to brush up skim over that post i link to above aligned with search intent search engine optimization seo is one of the most powerful lead generation methods available that's because it doesn't rely on cold calling or direct mail rather seo meets your audience in real time precisely when they would benefit most but you don't want just any audience the key to filling your funnel with water and not marbles is to align your content with the search intent for the target keywords four create a targeted content strategy developing intelligent content strategies is a highly effective way to target connect engage and convert prospective customers lead generation in insurance is all about trust and content marketing is an amazing way to earn it we wrote an entire post about content marketing for insurance companies solve problems the fastest way to get on a prospective customer's radar and stay fixed in their memory is to solve problems for them no you don't have to become their librarian or give them dating advice think about the type of problems your brand is qualified to solve and start there with your content marketing moving having kids making a major purchase retiring etc these are all monumental life events that come with a litany of questions the last thing people want to think about is insurance and that's exactly where you fit in lighten the load by giving them jargon free confusion free clear helpful guidance an example of content that is educational and useful while at the same time solving a problem is allstate's good home tool the interactive experience walks the individual through a customized assessment of risks in their own hometown or a town to which they may be looking to move it's especially compelling due to the personalization of the information you can get a list of risks on even a specific house in your town 5. get listed on review websites one way or another you'll end up on review websites the question is who controls the narrative you or that one unhappy customer claim your listings on review websites and fill out your information to completion using the language that reflects your brand then actively solicit reviews from your happy customers you should not dictate what they say requesting reviews though will help to ensure that you balance any negativity online with a more accurate reflection of your happy customer base most people will give you an online review if you ask but the option probably won't cross their mind without some nudging sadly it's always the unhappy customers who don't need any encouragement to leave a review actively solicit reviews from the rest of your base so you can have an online reputation that reflects the whole picture in doing so you open up another channel for high quality insurance leads people often rely on review websites when they're in the market for insurance products six build a referral engine your customers are connected to a whole network of people who could use insurance in the insurance industry you can expect a certain amount of organic word of mouth recommendations however formalizing the process gives people a much clearer reason to recommend you insurance agents can often play a helpful role in nudging customers to make referrals as well also never underestimate the power of a discount build a referral program that rewards customers for recommending your brand by giving them financial incentive dynamically generated personalized referral codes make it a piece of cake to track referrals and give due credit what do you think of our video let me know in the comment section below if you enjoyed this video make sure to hit that like button also subscribe to our channel before you go