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hi everyone in today's video we're going to talk about lawyers and law firm and their issues in generating new leads for their business if you are a budding lawyer or are running a law firm and are struggling as to how to generate leads for a law firm we'll also be talking about tips for lead generation for lawyers and law firms also we're going to discuss what are the best sources of leads for lawyers and law firms and of course proven strategies to boost lead generations for lawyers and law firms foreign [Music] experts we have helped hundreds of clients who were looking for lead generation for lawyers and law firms based upon our experience and expertise we are going to share our on hand experience with you and how you can benefit from it we believe to generate high quality consistent leads for lawyers through digital marketing practices for the simple reason that we understand clients Persona as well as Market one of the sure short ways to generate leads for lawyers and law firms is through paid advertisements we are experts in Google AdWords and have helped numerous clients in lead generation we are going to share a detailed case study highlighting what we did for one of our major clients based off users using Google AdWords hi everyone we are back again with another case study and this case study is focused around a lawyer business and how we help them to scale their business wherein they could get around 80 clients a month and that too at a cost per acquisition of only dollars Thirty the client in discussion was already running Google AdWords account but they were managing it through a freelancer who were not able to get them leads as expected we have already covered this topic in another video wherein we have mentioned a couple of pros and cons of hiring a freelancer or a marketing agency do watch it when we first took over the project we had to review the account in detail and we were astonished to find out so many shortcomings a couple of those shortcomings are that the key words were selected randomly and conversion tracking was not set up properly honestly there was no actual good landing page also set up for the targeted campaigns due to these errors they were having a very high CPC which was not acceptable to the client after discussing with the client we recommended that we start from scratch and set up the campaigns as per pest PPC products now the main question is how we reconstructed the whole campaign the first step was to actually do a diligent competitor research and Analysis and find out what exactly they were doing Second Step was finding the most relevant keywords and then matching them up to the ad copies of course we created tightly themed groups with only 5 to 10 keywords being targeted we also used relevant ad extensions as appropriate for each campaign and of course we did set up call only campaigns to boost our marketing all these measures not only allowed us to get a boost in terms of clientele but the lawyer's phone also kept on ringing there was a huge impact of restructuring the campaigns in the first month itself we could see that the number of leads had jumped from 0 to 21 at this moment of time the CPA was around 50 dollars which of course was a challenge for us of course we had to revamp the landing pages and our experience tells us that unbounce is one of those best tools to create specific landing pages once the landing pages were all set up and optimized we could see Improvement in the CPC which came down from Seven dollars to almost around four dollars now once we had a steady stream of leads the challenge was to convert them into appointment and sales for this purpose we used to go high level CRM it helped us to automatically send out messages to the leads and probably convert them into sales and the advantage of using the CRM is that it does help in creating very good reportings with steady and competent maintenance of all these campaigns for over a few months we were able to get around 86 conversions and the CPA came down to around 14 dollars Google AdWords is an great tool to get clients for lawyers and of course new clients for all lawyers are such another sure short form of generating leads is through organic promotions which is called as SEO for that to happen you need to appear on top of Google you need to pair on top of your Mac Pack and you need to appear in lawyer directories here once again we're going to share a detailed case study of an Law Firm for whom we did SEO and resulted in very high volume organic traffic hi everyone we are back again with another SEO case study this time around we'll be discussing an Australian client who has a business of insolvency and how we help them to improve their organic traffic by 90 percent our initial examination or audit of the website revealed that the on-page SEO was pretty messy so our first challenge was to actually rectify the on-page SEO and make it unmessy as part of the process we did improve upon the canonical URLs had to remove a couple of duplicate content and also had to update the metas with targeted keywords again as part of the SEO process we did work on the structured data did improve the loading speed of the website and also help the website to become more responsive for various devices so once we were done with all the on-page SEO aspects and the website was up to the standard we we started working on content management we did create and post relevant content using targeted keywords and did post them on high domain Authority websites again to further promote it we used three tired link building with our diligent efforts spread over the course of next few months we could see a rise in organic users by 61 percent and clicks and Impressions also improved manifold they rise in organic traffic was good but the exciting part was that quite a lot of users were coming onto the website for the first time and started interacting with the website with the rise in organic traffic the client could also see rise in number of conversions and was happy with the final outcome of SEO the major focus of this case study was relevancy and how it impacted the rise in number of users it is true that there was 83 percent increase in the number of web pages the users saw and found them relevant to the requirement or the search query we also got repeated views of a single web page you definitely can grow your legal business faster and reliable with sure short tactics and our expertise please feel free to get in touch with us for any requirements please do like share and subscribe to our Channel thanks once again [Music] foreign