Streamline your lead generation conversion funnel in Australia with airSlate SignNow

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okay let's move on to conversion conversion testing this is still a quantitative technique and you might know this as a b testing or even multivariate testing and analysis so with conversion testing you serve different website content to different visitors to assess which version performs better and conversion testing can yield a massive improvement in results based on fact rather than guesswork one landing page may encourage 40 more users to sign up to your newsletter than the other one headline can be three times more effective at driving sales than another we regularly conduct conversion tests on our own website and on client websites and the lift and results can be astounding simply by tweaking a few variables to answer the question of what to test you can draw on your usability testing survey results click stream data and of course heuristic rules of thumb in terms of how to test you need a testing tool the google website optimizer tool comes highly recommended because it's powerful relatively easy to use and free or you can use other paid tools that offer different feature sets the price tag on some of these enterprise level tools can be considerable but it can also be justified if your online channel is large enough okay let's move on to talking about conversion funnels or dating before you get hitched conversion funnels are basically processes that is that are designed to create a relationship with website visitors and qualify prospects before they inquire or buy complex sales processes have often been compared to finding a marriage partner you don't just walk up to the first likely prospect on the street and propose there's a getting to know you phase first you start with coffee and maybe graduate to a dinner date before eventually before eventually deciding to tie the knot a couple of years down the track the same goes for website conversion many websites go straight for the inquiry on the sale but the leap of trust and commitment is just too great by breaking your conversion process down into baby steps you can get a much better end result by first educating and informing prospects before going for the inquiry or the sale often this can be achieved via a name capture and follow-up process you may recall from episode 2 of this series that you start by asking for your prospect's email and other contact details so you can stay in touch with relevant information if you also understand the buying process that your customers go through before making a purchase with you you can serve them relevant information at the right moment to push them to the next stage of the process in small manageable steps in business to business sales for example i often hear people say that our sale is too complex to to use the web to you know generate leads and enquiries but it is too too complex if you're basically going from a website visit to an enquiry but if you broke it down into more steps and supplied information over potentially a longer period of time you can actually use the web to generate enquiries whether you sell twenty dollar widgets or a hundred thousand dollar consulting solution all right let's start to wrap things up and talk about prioritizing your approach and getting started we've looked at seven of the most potent conversion strategies for turning more custom more website visitors into buyers there are other methodologies and tools but these are the seven approaches that i believe will lead to the most dramatic increases in conversion in the shortest time what would your online channel look like if you were generating double or quadruple sales leads or sales with the same advertising investment if you apply the processes in this video and the others in this series you can achieve this kind of result i know because i've worked with dozens of clients who have literally doubled or tripled or quadrupled their profitability online in fewer than 90 days using these exact same tools if you need a hand executing these strategies you can contact me at .marketingresults.com we have two main consulting streams one is tailored to the needs of small and medium-sized businesses and the other to the needs of corporate clients thanks for watching if you enjoyed this video why not do your friends and colleagues a favor by forwarding them the link see you again soon you