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Lead generation funnel for Quality Assurance
Lead generation funnel for Quality Assurance
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What are some good strategies for quality lead generation?
In this article, you'll learn the best lead generation strategies for been-there, done-that marketers. Use sales intelligence. ... Simplify your lead gen form. ... Leverage contextual data. ... Use competitor analysis and SEO. ... Launch paid media campaigns. ... Run retargeting and remarketing campaigns.
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What is the lead process funnel?
There are five main stages of the lead generation funnel: awareness, interest, appraisal/desire, action/confirmation, and conversion. Each stage maps to a part of the lead generation funnel—top-of-funnel (TOFU), mid-funnel (MOFU), or bottom-funnel (BOFU), as you can see in the diagram below.
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Why is a lead funnel important?
A lead generation funnel provides direction and purpose for your marketing. To bring in more leads and close more sales. It's called a funnel because the first stage captures the attention of a broad audience, and this marketing becomes more refined and detailed in the following stages.
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What is the lead process funnel?
There are five main stages of the lead generation funnel: awareness, interest, appraisal/desire, action/confirmation, and conversion. Each stage maps to a part of the lead generation funnel—top-of-funnel (TOFU), mid-funnel (MOFU), or bottom-funnel (BOFU), as you can see in the diagram below.
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What are the 4 L's of a lead generation strategy?
The 4 L's of a Lead Generation Strategy Lead Capture. Odds are that about half of your visitors will never return to your site if you do not adequately capture some bit of information from them. ... Lead Magnets. ... Landing Page Conversion Techniques. ... Lead Scoring.
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What is a lead generation funnel?
A lead funnel is a representation of the process a prospect moves through from “lead” to “customer”. The funnel is made up of three stages (awareness, consideration and conversion), each with its own predefined set of steps.
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What is the lead market funnel?
A lead funnel is a representation of the journey that leads make from becoming aware of your brand to becoming paying customers. It's usually divided into several stages — awareness, interest, decision, and action.
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How do you explain lead generation?
Lead generation is the process of generating consumer interest for a product or service with the goal of turning that interest into a sale. In online marketing this typically involves collecting a visitor's contact information (called a “lead”) via a web form.
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what's up guys Matt over here Lee to locals and in this video I want to go through a credit repair lead generation funnel and as well as a website it's kind of components for you guys but so that you can generate higher-quality credit repair leads I've had a couple of requests for this this is something that I have in my credit repair Academy but this is kind of like the standard funnel process that I follow so I figured you know I wanted to share it and if you guys want this funnel in a branch so a brand new credit repair website and lead generation funnel I'll have a link below just enter your name and email template where to send it and I will actually send you this entire funnel and website for free so yeah and if you don't have click funnels of course you know if you don't mind go go through my link on the page where I sent it to you I greatly appreciate that but let's get into this so there's a couple of things that we do with that I do with my funnels and like especially in an industry like credit repair there's a couple of different ways to get people into your pipeline so with credit repair it's a pretty well-known service like you know when somebody's looking for credit repair you don't really need to sell them on it too much they just need to know you're not like a scumbag and you're legit and you know they like you at least a little bit in order to do business with you at that point you know there's a little bit of an education process but it's not very long so it's an industry where you can actually go after people like just straight for a credit repair you know fill out a pre qualifications like send them directly to a pre-qualification survey and and then call right that's it the other part of the market though that's maybe not ready for credit repair they know they need it they know they need to improve their credit but maybe they don't know how or who to go to and they're not really they might be in the research phase but they're not ready to do credit repair yet that so that part of the market we offer a free guide all right so there's kind of two different campaigns that we are two different parts of the market that we typically go after but this funnel will allow you to target anybody okay so I'll start with the opt-in page first I'll go through the website too and guys I have when you go through the link below and I send you this free funnel I have like a 30-minute customization video showing you how to customize this for your business as well so just make it as easy as possible for you but this credit repair guide opt-in now guys that you know if we look at it the the these opt-in pages like really really basic and you want it to be basically don't want it to be anything too complicated where people are gonna get overwhelmed or they don't know what to do and they're just bombarded with too much like when you're trying to collect name and email or just trying to get somebody into your pipeline you want it to be as easy as possible right so it's a very standard basic opt-in page submit your info below to get your free credit repair guide okay so maybe you can write out a free guide for people or whatever your lead magnet is like it doesn't even have to be a free credit repair guide but you know whatever piece of content that you're offering for free you can use this opt-in page alright now when they submit that you'll go through and actually guys to just see where I don't know that I have the opt-in page and a credit repair guide in the Train and like the customization video when I send you the funnel so I'll just be aware that but the customizing on like all the other pages it's pretty much the same on every page right so just keep that in mind but this credit repair guide oh yeah it actually put a little note here to let you guys know just in case yeah so make sure you delete this before publishing but I'm basically just telling you like it's the same thing as previously you know the other pages on customizing it so just you know you would hover over this delete this later but anyways on this isn't this is the the type of the page that I always use for my free guides I mix it up a little bit here and there but anytime I'm creating content your part you might be watching this on a page like this right now but I use this this style page for any free guide lead magnet training I'll have like a separate video sales that are sometimes but whenever I'm doing a free guide or a piece of content this is the style page that I use and it works really really well because it's clean it you can also what I like about it too as opposed to sending somebody like a free PDF download or just to a YouTube video I like sending them to a page like this because one you can put your tracking pixels on here alright so you can track and retarget and all that all that kind of stuff but too you can also you control what's on the page right so it looks clean professional it doesn't you know you're not just sending people to a crappy site or whatever but also you get to put all these calls to actions as well and it's just very aesthetically appealing but people love clicking on buttons and images and all that kind of stuff so and you could customize all this to business there's a cool little chip right here well I don't even know what what kind of media you would call it but you know it's cool it kind of stands out get a free customized credit repair plan now obviously if that's not something you do then change the image you can literally click this and change it to something else but I like having something with a learn more button because like I said people love clicking on buttons and you want to link this to your pre-qualification survey which I'm going to show you next and that's really what's going to so the combination of the guide and the pre-qualification survey is really going to bring you much higher quality leads because there's more intent right so if somebody if somebody consumes a piece of content from you and then reaches out versus somebody who submits you're running a credit repair campaign and you ask for name email and phone number and that's all that happens now you're calling them that's not nearly as good of a lead as somebody who's consumed a piece of your content and filled out a pre-qualification survey so they are much more interested they've taking a lot more steps and taken they expect more time with your brand before they reach out to you right so you're much more likely to close the deal much more likely to get them on the phone when you put them through this type of funnel right so it looks really good you know come down here you put your text whatever your guide is you know if you want to do like three to five steps to credit repair or whatever it is that you're doing on you can go in and change this to this is great for a personal branding you can put yourself or your company logo it's totally up to you and then of course they can share this on social media too but you know you can like you can change the image here as well because like you don't want to just use this for the guide like any time you create content you want to use this page so you can literally clone this page inside of click photos and just change the image and content every time right so you keep reusing the format but I'm telling you guys this style whole page for content and lead madding it's something like not lead magnets things like that works really really good because you got multiple calls to action it looks professional and you know not too many people do this kind of stuff so it works really well so that's your guide and you want everything going to this pre-qualification survey so again this is what really creates a higher-quality lead because it's just it's an extra step versus calling somebody who just provided a name email and phone number right they reached out and they answer these questions and you can come in I show you how to customize all these questions it's really easy but essentially it's just multiple-choice they they answer these questions really quick the pop-up comes up and they can enter their name email and phone number and this is where you want to start contacting them and the line I'm working with now gentlemen I'm working with now I mean he's getting a pretty good contact rate on all these now of course not everybody's you know immediately interested maybe you know who does like it's like lead generation is just really weird like people will fill out a survey and then be like no I'm not interested it's just part of the game it just is what it is but there are plenty of people who are interested and they're they're picking up the phone or responding to emails or text or whatever right so this stuff works really really well and this is the point where you want to contact them because it's just a lot more intense right and then when they submit this they get taken to I just have a standard confirmation page for you guys but there's a lot of things you can do with this and I talked about this in the customization video let's go to this really quick all right there's a lot of things you can do with this you could link this to your phone number if you want to try to get calls I don't typically recommend that because not too many people want to get on the phone with you immediately it's just been my experience you can link this to a chat bot you could link this to a Facebook group you can also put it I show you it's really easy but you can add a video right here too which I highly recommend and it's a great way for you to just kind of start showing your personality you thank them introduce yourself really be like hey you know thank you so much for filling out the survey you know my my self or my team will reach out to you shortly to discuss you know how we can help with your credit yada yada yada right so you know really really powerful stuff guys it works really well all right now let me show you the website this is just a bonus that I like to give people because most websites I see saw and like I'm not saying mine's perfect or anything but mine's pretty good and and I just I see so many crappy websites and here's the thing guys is you don't really want to be sending traffic to your website anyways but you better believe that you know before people do your business do business with you like the gentleman I'm working with now he's sent it like people have requested to see his website first before doing business with them because people just want to know you're legit right and when you have a crappy website nothing says you're not legit or worse than a bad website it's just like one of those basic things that people consumers and leaves prospects expect you to have and if you don't have it it's really really gonna hurt your your conversion rates I'm telling him so it's just a good thing to have you don't want to send a bunch of traffic to it because it's not really what a website is designed to do it's more for branding legitimacy trust things like that but you want to have it so take a look at this it's a simple one-page website again I show you how to customize this when I send you the free funnel but I mean you know look it's just like it's clean it's professional it's not complicated and you can customize this however the hell you want I kind of put it into a format for credit repair just to get you started but you know incoming customize all these images but look I mean it's professional it looks good you got calls to action that go to your pre-qualification survey you can put testimonials here if you want they can reach out to you you know simple contact form all that stuff so when somebody comes to this kind of website it's just it it says that you're a professional and you've taken the time and put in the the time and resources to make yourself look professional you're not just some you know fly by the Knights a credit repair guy that just threw up a Facebook page and a you know a crappy hug spot page or something like that you know this it says that you're professional so yeah that's pretty much it guys this like I said works really good for higher quality leads you know for you so if you're struggling a little bit with quality this is a great way to start boosting up the the quality of the leads that you're actually contacting because they're they're taking more steps to actually do business with you so if this is something you know you obviously can go Billis yourself or if it's something that you want again give it away for free there's a link below just enter your name and email tell me where to send it and the page will have like the free funnel and the customization video all that stuff and a two-week free trial to clickfunnels which I'd appreciate you go through that button but anyways I hope this was helpful guys if it was give me a thumbs up leave a comment down below if you have any questions and make sure you subscribe because I come out with this stuff all the time you know really really good content at least I think so hun didn't have pretty good feedback on it and make sure you join my free facebook group as well have a link to that below - I got awesome lead generation training and it's just a little bit more what would you say not one on one but I guess more personal because I'm in the group every single day pretty much so a great way to get in get in touch if you have questions but anyways guys thank you so much for your time and I'll talk to you in the next video take care
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