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what is lead generation we've all experienced this at least once in our lifetimes you're about to head out the door for work or sit down to dinner with your family and then the phone rings hello this is Peter papa loach calling the important message about your software preferences if we're honest it's annoying and frustrating and maybe even a bit disrespectful now instead of annoying cold calls there is lead generation lead generation is the marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline as the business process evolved x' marketers must find new ways to combat noise of other marketing campaigns and reach buyers where they are instead of finding customers through email marketing and cold callings marketers focus on effectiveness and relationship building since lead generation is step one of the sales process quantity and quality are very important buyers have learned to ignore the messages that are not relevant or appealing to them and research on their own what they want to know about certain products or services this makes your company's digital presence more important today buyers are more likely to find sellers than the other way around a solid lead generation strategy will help you build trust and get and maintain the interest of potential buyers before they are even ready to talk to sales if you want to know how lead generation can work for your business click the link below for more information [Applause] [Music]