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welcome to lead generation 101 I'm your professor Alexander Abraham Berman and uh you know what I can't do it this way today I'm going to teach you the basics of lead generation who am I I am the cold email King I've written the book cold email Manifesto I've sent millions of cold emails and I am somebody who has processed let's say I've processed over 1 billion leads I definitely cannot say that I'm Alex Berman and I have processed over 1 billion leads so I know a thing or two about lead generation let's talk about that today in lead generation 101 I will continue to wear these glasses only if you get the hashtag alexneeds glasses to trend on Twitter but for now I will take them off what is lead generation lead generation is the process of finding interested customers for businesses whether that's via cold email by building a list of leads or via Facebook ads meta ads whatever you want to call them these days Tick Tock ads making those and getting people to respond whatever you're doing that's lead generation you're generating leads you're finding people that would buy a product or service to reach more customers with your agency or your software as a service generally it works best to have both inbound and outbound campaigns inbound are things like publishing content on your social media or making YouTube videos like this one or writing blog posts and making them SEO optimized so they rank higher on Google outbound are things like what we specialize in cold email sending emails to people that do not know you in order to pitch your product or service it could also be cold calling cold texting LinkedIn Outreach Twitter M's anything that takes you from your world and puts yourself in somebody else's world I would even argue that things like Facebook ads when used for B2B are also an outbound technique because it takes your ad and for a fee shows it to users versus inbound which sits there and attracts users organically lead generation should always be a priority for your business because a business that doesn't make sales is a business that's going to die if you don't have customers you don't have a business and lead generation is the process of finding those customers for your business so why should you follow a lead generation process one it will allow you to expand your Market most businesses are in a state of plateau or slow decline they're not adding new customers or if they are they're just going by word of mouth or their marketing once a month or once a quarter even once every three months when they really should be doing something every single day to grow their business so you can use lead generation to expand your Market you can also use it to grow your you're following if you do lead generation via advertising then whatever profile your advertising typically grows for instance our Instagram which we're running some ads on has gained around three four thousand followers in the last couple months that we're running this on same with our Twitter we've gained a ton of followers while advertising on the platform so it'll help you grow your following online it'll also of course help you boost your Revenue by finding and targeting customers directly and showing them your pitch your Revenue will go up we've generated millions of dollars with cold email and tens of Millions for our clients with cold email just by showing the right offer to the right person at the right time and that goes without saying that it will also help you generate new business opportunities it goes out there you book a meeting with somebody that's a new business opportunity that didn't exist before you book that on your calendar you lock it in you make money and there you go lead generation will also help you improve the lead quality at your business let's say you're talking to a lot of small businesses maybe companies that are between 1 and 10 employees and you want to instead start talking to the golden gee which are companies between 51 employees and 2 000 employees well now if you only reach out to those guys via cold email or other outbound methods if you only target them via advertising then only those guys will see your ads and so those people will start coming into your business and your lead quality will increase it also helps on the softer front with brand visibility and awareness if people are able to see your ads or people see your cold emails now they're hearing about your brand more and you can start making an impact on the market cold email is one of the quickest ways to do this by the way in B2B if you have a market of let's say 3 000 people it'll make more sense to just cold email all three thousand of them and now all three thousand of them have heard about your brand and they might start talking to each other about it and you can increase your value that way so what is the lead generation process well it starts by finding potential leads my favorite tool for doing that is called lead shark so all I do here if I want to generate leads is sign into lead shark and then I can pick whatever industry I want we can do do food production and whatever job title I want let's instead of job title specific we can just pick operations here and the lead location will be in the United States number of employees will do golden geese like we talked about before so 51 to 5 000 employees and we'll start searching and from here we've generated hundreds of leads within our Target criteria and we can just download these right away into our lead gen tool or just unlock them manually for one credit I also like lead shark because as I download these leads you'll see it you see how this says just born Inc right here if I sent a cold email to this guy it would say just born Inc inside the email campaign that would be kind of annoying probably would lower my conversions but leadshark processes the data for us and so just born Inc becomes just born and it's ready to be sent via cold email like magic cold email ready leads wow great once you find potential leads you can reach out using the cold email processes that we talk about a ton on this channel in fact we'll link our cold email 101 video or a video that you can use to get interested in cold email get those scripts ready etc for free you can watch that down below and then from there you convert them into prospects and then turn them into customers here are some strategies and tips that you can use to increase your conversions even further personalize all your marketing and communication based on your target audience so we're able to talk about things that our audience is engaged with and talking about and that further personalizes and builds a relationship with the customer another good thing you can do is take advantage of lead generation tools things like lead shark exist there are lead generation databases that you can use for SEO things like Moz things like ahrefs all of these databases help you create a list of people there are even tools like upfluence that will show you a list of influencers to reach out to so that you can start building campaigns that way or if you really want to build stuff from scratch you can always hire people on upwork to build lead lists for you now that you know how to generate great leads finding new customers for your business should never be an issue again thanks for coming to my TED talk I have been Professor Alexander Abraham Berman and I bid the Ado student you have now graduated lead generation 101 I'll see you for lead generation 102 next semester thanks for watching the video be sure to smash that like button to encourage this type of content on YouTube subscribe for more videos like this and I'll talk to you soon thanks for watching I'm Alex Berman