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on this episode of contractor cast we're talking about lead generation for service contractors stay tuned [Music] hi i'm wayne from leeds nearby welcome to contractor cast where we cover digital marketing tips tricks and tutorials for home service contractors in this video i'm going to be going over exactly what lead generation is as well as sharing 10 websites that you can use to generate leads for your service business today now for some businesses like e-commerce stores transactions are quick and simple and don't require a lot of back and forth however when it comes to home services like ac repairs plumbing installations electrical upgrades etc that's not at all the case and because there are so many businesses usually competing for the attention of the same potential clients customers usually want to you know research and weigh their options before making any decisions this is why lead generation is so important because it allows you to narrow your focus to qualified leads and sharpen your value proposition it also helps potential customers learn more about your business and have more confidence in their decision to hire your home service business but in order for potential customers to even consider your business you need to attract their attention and show them that you're worth contacting this means you need to strike a balance between hard sales pitches and generic informative marketing messages if you want your home service business to build that trust and close more clients you need to have a lead generation strategy getting leads for contractors requires much more work than simply launching an ad campaign and contrary to what most business owners might think paying for advertising won't always cause phone calls to come pouring in you need a strategy so here are some steps you should keep in mind when you're thinking about your lead generation strategy number one this is where you start with your efforts to raise awareness about your business potential clients can't consider you if they don't even know you exist but once they do they'll be in a position to ask for more information about your services and experience and if they're really interested they'll take steps to stay in touch either by signing up for future communications or requesting more information number two is where your prospects decide they want to hire you some will ask directly for details while others will learn more about your business through your website or social media they may not always ask how you can meet their needs but they're they're looking for cues in your content case studies or testimonials number three is where the decision to invest comes in some leads are ready to convert quickly and will reach out for more details on what you can do for them others may be interested but need an incentive such as a free estimate or other premium that can tip the scales if the offer is compelling enough you get a new project and a new client as you can see there are a lot of steps between the initial interest and closing the deal and it's up to you to take the prospective clients through those steps when you develop a process for generating home service leads you'll become more successful at converting casual site visitors into valuable customers so with that in mind let's take a look at 10 websites that we recommend you use to generate leads for your home service business alright so love them or hate them at number 10 we have yelp yelp receives more than 30 million unique visitors each month offering your company access to a huge audience it's free to join but in order to really see success you'll have to run ads to increase your visibility to potential leads number nine is bark bark features more than 20 million users and operates on a paid business model while you can sign up for bark for free you must purchase credits which will allow you to contact leads and mark handles the process of finding those leads for you by compiling their project details and letting you choose to submit a proposal number eight is build zoom build zoom is another top lead generation website for contractors and with bill zoom you really don't have to pay for a lead when hired by that lead which means that you can technically generate contractor leads for free this lead generation website also aims to act as a mediator between your business and the leads at number seven we have porch porch provides a lead generation platform for contractors which specializes in home services and unlike other lead generation companies for contractors you can pick and choose your leads versus paying for every lead that contacts your business like homeadvisor speaking of homeadvisor they are number six on our list home advisor offers access to a sizeable audience of more than 30 million users they are paid lead generation website for contractors and they require an annual subscription as well as payment for every lead generated the typical cost per lead on the home advisor ranges anywhere from 15 to 60 60 per lead at number five we have bing places for business being places for business is bing's version of google my business which means it can provide you with free contractor leads and if you use google my business you can even import your google my business profile into being places for business when searching on bing potential customers can find your company and become your newest lead at number four we have houzz house serves as a go-to lead generation company for contractors that specialize in the residential sector you can build a free profile on houzz or pay a monthly fee for a house pro plus profile which improves your rankings or visibility in the site's search results and directories advertising options are also available at number three on our list is thumbtack thumbtack offers a unique take on lead generation for contractors because because with thumbtack your company only pays when a lead contacts your business and if there's a false lead there are refunds available and you can also advertise on thumbtack to improve your visibility and number of leads number two is angie's list angie's list can connect your business with more than six million households it's free to create a profile on angie's list as well as acquire leads from your profile however if you choose to advertise on their website expect to pay between four and eight dollars for every click on your ad and finally at number one on our list we have google my business google my business can help potential leads find your business if they're doing a search on google or using google maps so you haven't already be sure to claim or create your google my business listing and optimize it to attract leads to your business the best part is that it doesn't cost anything to use google my business which means you can get contractor leads for free so there you have it some of these sites you may be familiar with while others may be new so be sure to check them out when you get a chance to see if they can help you generate more leads for your home service business today thanks again for joining us on another episode of contractor cast if you'd like help with your lead generation strategy be sure to contact us online or give us a call to learn more we bring decades of experience to lead generation and we've helped our clients earn leads with many of these same practices see you next time