Empower your business with an easy-to-use, cost-effective solution for lead generation lead conversion in NDAs

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here are four ways to turbocharge your lead generation do these before your competition does the first way is a high converting landing page that's right if you're sending Internet traffic to your websites home page you're wasting your money because it's probably too busy and people are leaving your site without calling you a landing page is a specific page that is designed to do one thing and one thing only get people to pick up the phone and call you the second way is to do extensive keyword and competitive research for you to succeed you need to determine the best keywords your target customers are using the third way is to create a customized google campaign sending only highly qualified visitors to your customized landing page is the key to success thus your campaign needs to target people in your specific service area and keywords and lastly the number four way to turbocharge your lead generation is to continuously split test ads and improve your google campaigns this ensures you will continue to get as many leads as possible for maximum return on investment hello dear students there are a good number of concepts which are covered through in this complete presentation which are related to various elements like SEO SEM that is paid search for search engine marketing or search engine optimization throwing through insights about social media throwing through insights about email marketing and a lot more when I'm digging through all of these concepts step by step as and when the time of yours I am having a pre assumption that you are having crystal clarity about these terms of digital marketing or definitely have at least learned through these digital marketing terms or went through the tutorials regarding this in your training program indeed in the course and you passed having that basic information are coming through out here in front of this program presented by me to new and advanced method which is related to lead generation businesses so in case if you have not gone through or may have missed through the previous set of concepts I definitely urge you cross to you and have a precise set of emphases that you do go forward first and learn through those concepts because you're in in this particular module of training it is a kind of module which is going to go forward and bring all those concepts together and while I may be explaining some of them in the module but there is not going to be detailed steps or explanation coming through about it in the module itself because it is running through on a pre assumption of the student moving the basics so if Tom like a CEO comes through I may take one simple example of a CEO but I won't be going further than that but would be focusing on the part of how SEO is important under lead generation but if a part of email marketing comes through I'll be focusing on the part that basis email marketing strategy how will it generation works so that's an important element which you should be knowing because if you are unaware about this and you start taking the course you may feel many of the topics going a bit quicker have been advanced and a kind of a bouncer over your head in understanding the same so ensure that you have worked on to it ensuring that you have learnt all of them if you have not go forward and revised through the same and then come back and take this cost further they are great insights which I want to share and secondly I would also urge very strongly not past learning them you go ahead and practice it at that very moment and do it yourself online by logging in to enter face or viewing through the same and moving forward with that being said I have covered through the important points before I can dive into the conceptual part and the live explanation base part of the topic let us see through all those details teen are coming set of tutorials in need welcome across to this course related to lead generation for businesses which will help you get through great insights for improving across your business and help you understand why lead generation is one of the important element in digital marketing for various businesses and how the same can be attained for any particular company who has an online presence and is looking for getting more business and return on their investments through their digital marketing activity the next thing that we need to go ahead and do through these dive in deeper and get insights about our topic by first and thing with understanding that what is a lead and how best is the possibility of doing a lead generation for businesses the first and foremost point coming through in line is to understand that what is a lead or what is the basic definition of a lead and how you can understand the concept of a lead through already basic day-to-day life example so you know if we go ahead and refer through to the dictionary he is defined through in very simple and layman terms as the contact information given by a potential customer in exchange for some offer so when we say that we are getting a lead or a lead is generated we are indeed trying to go ahead and focus through on the element of getting the contact information which could be as minimum as maybe the email address of a person or which could be as minimum as that name and phone number of a person or could be maybe just the name and email address of a person or it could be extending across up to even better details like maybe the demographic details their residential or office location their professional details and the list could go on and on now you're in the most important point to remember is that we are going to go ahead and collect information of people who are our potential customers means they have some kind of need or requirement from us through which we can turn them from a prospect that the someone who is in the process of thinking to buy a product or service to a potential customer in the form of someone is going to become an actual buyer of your product or service so that is the mechanism about something known as lead and urine the last element which is what important to note through is that in relation to the information that is shared across by the lead in exchange for the same there is going to be some kind of offer some kind of element that you are going to indeed provide through to him or her now to take this with a very basic example let me go forward and explain you the stuff let's say that let me take my example indeed that maybe I am looking forward at going ahead and joining a new gym for some health-related activity so as I could go ahead and do some muscle building activity deep so in that scenario when I am looking forward at joining a particular health gym I would be going through probably online and searching across for few of the websites which may be there close to my location or which could be the particular set of gymnasiums where I could join through and Devon let's say that they are going forward and providing me an offer ideally a free offer to try a two day free trial in the gym that is who had come for two days take the experience of our gym and if you don't like it you do not sign up for our membership so this particular activity is something that a website is doing through online and in relation with this what they are doing through is collecting the contact information like the name of the person who is interested in joining the gym his contact number his email ID and other details if they want to collect through so this mechanism where a potential customer do remember that if I sign up for a free trial I have not yet become their paid customer who has bought a subscription or who has done through a membership with them but I am yet an potential customer who will turn into a buyer or a paid customer in some time so this kind of mechanism is something known as lead or this portion means if I leave my name and phone number with a particular gymnasium then I am turning through into a lead for them to just show you in practical example of the same let's say that I go ahead and open through my browser so urine I go forward and route through a search for fitness gym free pass and on completing the search there are these various set of websites which are shown across to me for getting free trial pass and then when I click on one of the links which is of a website which you can see through your name anytime fitness and on clicking through the same I open through a page or there is a page which is opened out here which is asking me a cross to enter through my details about my location that is the city or just enter through the zip code and then do a search so let's say I enter through out here as Mumbai and do a search and then the website will go forward and provide details about location or gyms which are nearby in that particular city and then once I am done with that I can go forward and get a free 7 day pass so I will be required to just select one of the locations and pass selecting one of the locations I'll be able to go through and get my seven-day trials here there is a link for getting through the seven day trial for that gym itself so that's a particular mechanism of lead generation which is used across pi web sites and that will help you understand the concepts of lead of what a lead indeed means to in a better manner so let us now go forward and understand the concept about lead generation so once we have known through water it is we need to understand that once early is the requirement of a company to be generated means the business of a company is dependent through on leads there is a step by step mechanism through which we'll be doing through the process of heat generation so you just get an basic idea about it that what heat generation is and what Wikipedia assessed was regarding the same here is the explanation of it given through online that in the field of marketing maybe traditional maybe digital marketing lead generation is the initiation of consumer interest or inquiry into product or services of a business so when a consumer or a potential buyer who is going to buy through our products is going forward and initiating some interest or is initiating some inquiry about your product or service like we had seen the inquiry of free admission to the gymnasium in the previous example so this kind of mechanism where there is some initiation for product or for business then that is known through as lead generation means the process by which you go ahead and indeed improve or tease across the user or go forward and connect through a user so as his or her interest or inquiry for that particular product or service is turning out into a lead for you so that mechanism is known as lead generation and going forward from there as you can read throughout here that leads can be created for purposes such as less building or enewsletter list acquisition or for sales leads so to give you a basic background about it whenever lead generation happens fast early it is generated that is contact information of a potential customer is received the next name is to go forward and convert that lead into a sale because once a lead converts into a sale it would finally turn out to be an efficient set of mechanism through which you can go ahead and get business for your particular product or service so to do that the first step is that we will be using methods for generating leads that is capturing the data about users and then we will be even doing the process of nurturing them that is giving them the time frame for turning from a lead into a sale by the process of list building that is collecting their email ids and sending across them newsletters or ideally these are just couple of examples open similarly you could be even staying connected with a lot of other mediums like social media and others and finally turning those acquisition all those leads into sales so once a lead is generated or once ideally a lead has been known through then it can be potentially turned into a sale that's the most important basic background relation between sales and leaves that one should be remembering true and ingly working on getting productivity for the same so that's the concept about lead generation fast learning through about lead generation the next thing coming in line is to get a no how about the way leus kind of campaigns you could be doing through for lead generation or in more simpler terms how does the mechanism of generating leads through different mediums maybe email maybe social media marketing and even many further other set of concepts we to understand that what is the change in the communication with the end-user or how the end-user is getting more attracted or is being pushed across with some better offer in case of lead generation so here are a few of the basic pointers of how a normal marketing communication could be happening and how a specific communication for lead generation would be happening through so the first and foremost point in this line is about having Diesel's what Diesel's mean through well indeed if you are the person who is interested in this product or service I need to tease across then user with some compiling offer the compiling offer could be right from a free 7-day trial could be in the form of a wedding urgent offer which you say that would be closing across tomorrow all you give through a very huge discount in terms of the product printed price all you go ahead and connect with the user in the form that you are going to provide them some privileged offer so all these are some kind of teasers in which you try to convince the user then why he or she should be buying your product or service and the benefit they would be receiving from the same so that's the first point that if you are doing in for lead generation it needs to have teasers the second point is about offering incentives so urine is a bigger for March over from the previous point but your the core focus is that if only it is to be generated there should be some or the other incentive it could be a free download of an e-book or a video tutorial of audio file it could be a download of a white paper of an infographic it could be an incentive in the form of free trial for a couple of weeks or a couple of days it could be an offer in the form of maybe some kind of cash back if you are doing an e-commerce transaction so whatever the scenario may be there is the requirement that if you want to generate leads for your business you need to go forward and offer some or the other incentives without offering to an incentive a lead may be difficult to be convinced across of the same similarly together with that the third point is about creating urgency making sure that the user is interested to go ahead and create through that kind of [Music] mechanism in which you urge the end-user to do the action quickly maybe just one day sale or maybe 24 hours to 48 hour sale or whatever similar proposal could be possible you create urgency in the mind of the end-user and finally if it's a lead generation campaign the leaves should at some point of time at ideally a quicker time if it is multiple set of campaigns should be turning through finally into a sale so a generic non lead generation campaign would be wearing a lot from a lead generation campaign and whenever you are creating through the same these points should always be in mind you need to go forward and show you example of these points let me just share one of the same with you the method which I had been sharing through with you across that how we need a lead generation campaign varies across from a typical other set of marketing communication so what I'll be doing is I will be going forward and showing you live exam on few websites wherein there is some kind of marketing promotion being done through one which is specifically done through for lead generation and another one which is a generic campaign which is not been done through for lead generation itself so you'll be able to see the differences basis the points we have learned in the slide in the previous video in both the examples itself so let me show you through the same here is one of the website which is related to a digital marketing method of search engine and a very famous website which connects across people and updates that about the latest happenings in the field of search engine in the field of the changes in Google in Google Adwords in SEO etc so urine when I have opened across the side there is this marketing campaign that they are doing by opening a kind of pop up on my screen past the site as loaded which is a lead generation campaign for getting registrations for death program it is an event which is to happen through in a timeframe of a few weeks from June 22nd to June 23rd and Union they are trying to use all those pointers like they are giving us a particular mechanism by telling us about the urgency factor that this particular event is just two weeks away so go ahead and register right now so that is how they are using this mechanism of prompting us for being a part of it using urgency in our arena to do that apart from that if I check through one more particular set of promotion that they are doing wherein they are trying to use the or Jenny factor by saying that there are Stan hundred tickets which I left so that's one more mechanism which they are using and if I go ahead and click through on their advertisement which is a campaign for getting those registrations then I'll be able to see through that they are trying a lot more or they are trying to provide more reasons in their campaign page that why one should be joining this particular set of mechanism which they are doing so then you can see that if you register before a date they are trying to give you an incentive for that and then they are even going forward and showing you a complete tool or taking you through the details about what the program is going to be nice and similarly then they are sharing through the agenda and even sharing through data about the people who are going to be a part of this particular talk itself and with that data being given through they are then even telling about the various activities which would be happening at the event and there are some testimonials from previous people who have attended the event itself so that's a mechanism or that's a way by which they are trying to go ahead and do this lead generation campaign also again at the end of the page they are trying to capture lean by asking you or teasing you to give more details of yours in the form of your name and your email number so as they can connect back with you and try to close this lead-in to a sale means then send across you promotional emails send across to you important information what with discounts with the urgency with prompting you to take the activity ahead and go ahead and purchase or ticket to their event which is to be held in some timeframe so that's one of the examples of a typical lead generation campaign where they are not sharing the lead in a very nice way right from giving some discount to them then moving ahead and even prompting the user to be a part giving some inside details about what the event would be and finally about that if I what I've just done is gone ahead and clicked on their registration button and as soon as I have done that let us check what happens through on the page which loads I definitely believe that even on this page they would be having some kind of more incentive being thrown across to us so as we are going ahead and buying the particular ticket so here you can see through that they are going ahead and giving to various kind of prizes for the different kind of levels what are available then they are ready to go ahead get you the ticket of the same and here is one more promotion that they are giving us that when we are trying to close the site or leave the site that if you want some special discount just go ahead and put your email address and if you want you can put your Twitter handle and they will give us the same so that's one of the greatest power or greatest important point when you are doing campaigns specifically for lead generation to show you one more example here is another in which known as a very famous newspaper site idly I am opening up across the ePaper version of that side in which there are multiple advertisers who are showing their ad one of the advertisers is of e-commerce at the top another one is about a particular health-related product and another one is about some online earning products so there are three odd products which are shown on the page and there is you can see that each one is trying to have the element of relief generation being done into them by telling them like this particular health-related product is giving you an particular kind of offer of just doing the test in three minutes and telling you through to start the test at this very moment then this particular and at the bottom is telling you to find out more details of how you can earn through an additional income quite quickly so all of them are having the teaser based element that particular element of providing a kind of offer an element of providing some insights like here you can see they have written bonus free healing guidance so they are giving you a free incentive if you go ahead and submit your details for being a part of their healing test so that's a major element which should always be a part of lead generation campaign against that and just to show you the other where I'd given any particular company or organization or any business entity is doing a normal campaign then how it varies through so all the pointers that we have seen in the presentation about having a teaser or creating urgency or having a for a free gift or going ahead and convincing a leader to turn into a sail like that was the thing we had seen on that event page that they were continuously trying to turn across the lead into a sail by asking them to provide their email address so these pointers would be generally missing in a normal marketing communication campaign and to show an example of the same here is a particular website which is kind of a forum based website which connects across with various woman's and on this website you can see that there is a kind of an banner or an advertisement I believe a campaign which is they're promoting the user with one of the products or one of the data they would be interested in which is related through about 10 easy and healthy breakfast recipes and it is in a similar way like we had seen in the previous example where there are these banner ads similarly there is a kind of advertisement campaign out here as well but in this scenario there are those points missing of having a teaser or giving a cross free guide or maybe asking across for an email address or telling the user to submit some details because you're in it's a normal marketing communication campaign you're the particular advertiser who is showing this particular campaign has me the aim that they need to provide some good and valuable information to the end user like if I go ahead and take through on the same I would be indeed taken on a page which will give me details about those different of recipes and how they could be made true indeed so that's the mechanism that's indeed the process of how marketing campaign would be varying through with lead generation campaign we are going to learn through about indeed the need of lead generation means while there are various techniques through which lead generation can be done also the methodology of how lead generation happens in a particular campaign and how it varies across from marketing communication or normal marketing communication is something which has been briefly understood across going further the main body pointer in relation with this is to understand that what's the importance of lead generation or what is the right method and right direction through which one should be doing lead generation so as you can see through something to find out your on screen that finding your right target crew is important to sales as actually selling to them so what it further says is that the process of finding this new business is called lead generation and one of the biggest keys to a successful business is the generation of new sales leads which means that ideally leads which would be converting through into sales so this is one of the important parameters which many sales and marketing people miss across when they are doing business like to give you a typical scenario when I generally visit across my bank and this would be something which you may have also seen through quite frequently at any of the bank branch there are two sales executors who are continuously asking you questions at the doorstep or just past you are entering the bank about whether you are looking for opening a new account is someone and your family interested in opening an account we have good facilities for opening new account etc etc and then they go ahead and try to sail across to you new account so as they are reaching their target now in this kind of scenario the personal in the bank that sales person indeed is not going behind and trying to understand that whoever is coming to the bank is not coming there to open an account he is also not taking through the background of that person whether that person is ideally coming in the bank for the very first time does he himself or herself have an account what is the need of that person to have an account is he having the financial background that he can have a nice wealthy running account in the organization where you are working those kind of leverages are not taken in the mind by the salesperson and thirst he is ending up generating an incorrect lead he is not going in the right methodology of doing lead generation so this is the first and foremost point that if you want to make healthy sales cycle want to be a successful sales person you need to generate right kind of right set of leaves which will finally turn into good set of sales indeed so that's a very important point and that's the basics why lead generation should be done so as your sales funnel is so much clean that you get a nice set of sales happening if you have generated the right set of leads which is indeed going to be taken through and run through by us in this lead generation process so that's the basics about the need of lead generation going ahead from there there is the next pointer about how would you be creating a complete funnel where in whatever lead generation strategy you are using like I had shown through one a couple of strategies in the previous tutorial which were about generating leads through doing advertisements by doing banner ads on different websites so that's just one of them as we go further we are going to learn a lot more other set of techniques as well and different set of tactics that can be loosened very effectively for lead generation your in the first pointer before that is done when you are going ahead and generating leads what is the kind of step-by-step process you should be following so as you have a complete strategy for converting a lead into a sale so there in the first and foremost pointer is define your target audience and you know your customer persona as well now this is a very nice example and a very important pointer in relation with lead generation very much related to the previous example which I was just giving you across to just get through the example in a more proper prospective so out here when I am saying creating of customer persona and defining your target audience let me take the same example that you go ahead and visit a particular bank and ask the bank there is the salesperson who is coming across to you and getting through details about whether you are having enough or not in the bank and similarly asking through that what kind of account it is and then also guessing across that what would be your approximate age and guessing across that from your look and feeling that how would you be able to go ahead and give him better opportunities which could be in the kind of investments in your account or maybe some other investments in the bank so this kind of activity is done by the salesperson for major each and every one who is coming out there but if that's the particular mechanism he is taking in his mind there could be even a 14 year old boy who could be coming across to the bank and going out there and maybe coming down to deposit some amount in his account maybe still a minor but having an account with the organization and maybe not even burning any self income and similarly there could be a 35 year old businessman or 35 year old employ of other organization who could even be coming across in the bank for doing activities related to his or her account now the salesperson has not done the task of defining his target audience for defining his customer persona if he or she would have done this activity properly of defining his customer persona then he would not use the same unwanted technique of coming ahead and contacting or asking across each and every person who is coming in the bank like he would be asking the same kind of questions even to the 14 year old boy and be trying to convincing him for creating an account or doing some ABC activity which is not the right Specter and he will be using the same mechanism for even convincing the 35 year old businessman or employee for doing activities of opening an account exit at the bank so urine when you are doing lead generation you should be very much clear about this element like let's say if you want to sell across insurance to different set of people then you should be knowing the exact target audience that my target audience would be in the age range of probably 25 to 45 they would be majorly male and they would be having or should be estimated ly earning and household monthly income of at least 40,000 to maybe near around ninety thousand or more than that or month and they should be interested in going ahead and ensuring themselves and a better scenario would be if they are having a family that is they are married and are having one or two child because these are the people who would be majorly interested in having insurance to secure their family future so this kind of target audience definition is the first thing I have shown a basic example in consideration with insurance the same thing would be applicable idly do even any other scenario when we are starting a digital marketing activity once you have done this step properly the next element coming in line is to go ahead and a list of highly targeted prospects to contact based on your qualification criteria so once you have defined your audience now you need to go ahead and select or get data or reach across to all these target perspectives and this is their qualification basis their criteria you make sure that you are connecting across with them so as I said in the example which I have just now shared just extending the same example a bit further once I have defined this target audience then I'll be going ahead and implementing different digital marketing techniques or different digital marketing tactics through which I can get a phone number of a person through which I can get an email address of a person through which I can connect to this right set of lead by various set of campaigns and bases the same basis of these particular set of qualification criteria I will be connecting across to them so when I am doing the process of lead generation there could be some of them under my target audience who are indeed having an age of probably 35 or maybe even around 30 years but they are not still married across and having a family so then my technique of convincing that person would be changing that instead of giving him and initiative about securing your family or securing your children I would be asking him for initiative that would you like to invest in a particular investment through which with a very minimum spend of maybe 25 200 rupees per day you could be turning out into a millionaire if you invest across for this many number of years probably 15 odd number of years or 20 in the odd number of years then this kind of convincing tactic because the target audience within my target audience because the persona of my customer has changed will lead through to getting him qualified or world convincing him or her for going ahead and buying my insurance product so this the mechanism of gathering first you the mechanism of how will gather will be seeing that in the further tutorials through the different set of tactics and once they are gathered how to go ahead and connect with them individually basis their persona is there in this particular point of gathering and connecting with them and finally the point is about create a consistent process for doing outbound outreach what we mean by that is when we are talking about funneling across a particularly dupe to the level of a sale we need to be reaching out to them from various kind of methods it could be as simple as greeting them through an email on a regular basis by sending a BT update of maybe what is the best kind of insurance one should be taking across or even just sending them an email treating them about a festival occasion or if you have details if you have been in touch with them from a long time and are knowing through their living date of birth etc then sending them or personalized greeting in the form of the day when they are having their birthday or if it is a family then they are having their anniversary so this kind of outbound reach this kind of consistent process even if that person is not a sale at this point of time from this kind of mechanism of reaching across to them again and again will help you turn through into a successful lead generator and into a successful salesperson who knows how to first repair a particular target audience list convert them into prospects means ideally they would be interested so they would be in the process of being your prospects and then turning through those prospects and closing them into a sale so that's how the process of mapping of lead generation strategies for your funnel would work across will be checking out more details in our coming tutorial