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lead nurturing blueprint part 1 planning Essentials Forester research defines lead nurturing as a process by which leads are tracked and developed into sales qualified leads successful lead nurturing helps build a relationship between companies and Prospects steadily moving qualified leads further down the sales funnel for improved nurturing capabilities survey your company's platforms and processes regarding three essential platforms CRM customer relationship management marketing Automation and email Marketing Solutions provide your company with a sturdy foundation for nurturing leads the Central Tool CRM software allows Enterprises to store information on generated leads accounts and leads this simplifies gaining fast access to qualified prospects and condenses relevant sales funnel opportunities into one central location other benefits of investing in a CRM for Effective lead nurturing include reduced customer acquisition costs improved levels of customizable data enhanced customer service and customer satisfaction increased data accuracy via reporting and analytics cross-communication quality content your company's SEO search engine optimization partner or in-house team should understand your products services and lead generation goals open communication between marketing leadership and practice area experts maximize relevant keyword Rich content creation fully informed content Specialists are better able to generate engaging content through blog posts press releases company articles and other forms of content that expand brand awareness company Authority and online presence driving original shareable content that follows SEO best practices increases lead generation delivering heightened opportunities contact strategy how long a company takes to respond to leads is typically a telling factor in illustrating how successful their nurturing tactics are knowing how when and what to communicate with prospects is essential determine industry and competitor response time standards to level the playing field and gain equal strength consider implementing instantaneous automated or manual emails that acknowledge their interests and prepare them for direct communication from your company other contact strategies include sending qualified leads immediate value via how to and or shopping guides that prioritize your company's offerings while also including industry information regardless of how your company decides to contact leads insure above all your business contacts them within any promised time frame to show reliability and trustworthiness aside from designing a strategy set that meets your business lead nurturing needs always establishing the definition of a sales ready lead with the sales team is critical when analyzing lead nurturing practices developing an effective strategy does not need to be a daunting task while a simple approach is best the best strategies remain focused on who future prospects and current customers are and what is most meaningful to them throughout their sales funnel Journey [Music] thank you