Lead generation lead nurturing for small businesses

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hey there small and medium business owners and marketing directors welcome back to another interesting episode of digital marketing strategies I'm Toby Donald chuck with 39 Celsius web marketing Consulting and today we are diving into an Unstoppable lead generation technique designed specifically for small medium-sized businesses that will scale your leads and work for you 24 7. I also include more details on my blog post as well which with a link is in the video description so are you ready to put your sales on autopilot before we get into the content briefly if you found this content helpful please give me a like comment and share the video with someone that will find it helpful and because I do this for a living if you need help with your digital marketing reach out to me now at Toby at 39celsius.com or call 951-44-0174 okay back to to the content in the fiercely contested realm of small business where each step is Laden with challenges and opportunities consistent sales growth and growing profit becomes the ultimate goal as business owners we need to squeeze as much as we can out of our marketing efforts to produce the maximum sales and profit but here's a fact about website traffic the majority of your website visitors don't convert into paying customers on their first visit it's just consumer Behavior no need to blame yourself so what do we do do we let these visitors just leave never to be seen again absolutely not we build a relationship with these visitors and that's where lead generation and Lead magnets come into play a lead magnet is a powerful marketing tool designed to attract potential customers by offering them valuable content or an irresistible incentive in exchange for their contact information let's take a look at some examples across various Industries for e-commerce businesses exclusive discount codes or free shipping offers for first time subscribers work wonders B2B companies often find success with industry reports white papers or case studies showcasing their expertise health and wellness businesses can offer free ebooks or a video series with tips and tricks and for online courses a free mini course or a sneak peek into premium content can be a great lead magnet here's an example of a lead magnet I offer on my own website it's a downloadable guide that is very valuable to page Visitors by providing your name and email you'll receive this guide right in your inbox free it's all about building trust starting a relationship with your potential customers and Lead magnets don't need to be very elaborate and complicated as well what's important is you put something together that's valuable and that your prospect wants now you might be wondering what's the ideal lead magnet for your specific customers well it all starts with understanding who is your target audience identify their interests and their pain points this knowledge will help you create a lead magnet that truly appeals to them let's walk through a step-by-step process to create an effective lead magnet first identify your target audience then choose a relevant topic that addresses a common problem or challenge that they face next Benchmark the competition and find ways to make your lead magnet more valuable or unique than your competitors if they even have lead magnets after that create high quality content for your lead magnet that is informative engaging visually appealing as the lead magnet craft a compelling call to action and design and eye-catching opt-in form finally promote your lead magnet through various channels to increase your opt-ins and Lead magnets again don't need to be complicated or expensive to produce they can be as simple as a top 10 list now you could stop right here at lead generation is we've already improved our conversion rates at this point but to seal the deal and really Skyrocket your leads and sales you must move to lead nurturing lead nurturing is the process of building relationships with potential customers over time by providing them with relevant and valuable information let's explore the key components of an effective lead nurturing sequence first is segmentation categorize your leads based on their unique needs this allows you to Target them with personalized content and offers second personalization tailor your messaging and content to each lead's unique characteristics and finally automation use marketing automation tools to streamline and scale your lead nurturing efforts and put them on autopilot let me show you a couple of examples in the first one we have a 16-day email lead nurture sequence it delivers valuable emails to those who entered a giveaway on this particular website in the second example we have a 120 Day lead nurture sequence for a mortgage broker each email provides valuable information we know someone that is looking to buy a home would need all the while off offering opportunities as well to convert leads into paying customers by including links in each email to schedule an appointment and click to call phone numbers remember in lead nurturing sequences it is crucial to provide value before pitching your services focus on building Rapport and trust and delivering valuable content to your prospect this approach increases the likelihood of converting them into paying customers as nobody likes to be sold and there you have it an Unstoppable lead generation technique and the power of lead nurturing by implementing these strategies and utilizing the right tools you'll boost your growth and success and most importantly it will be on autopilot working in the background while you go about your daily activities so don't forget to capture those leads build those relationships and watch your leads and sales Thrive thanks for joining me today if you found this video helpful don't forget to hit that like button and subscribe and if you need help again with your digital lead generation strategies and would like us to put your leads on autopilot reach out to me now at Toby at 39 Celsius or call 951-444-0174 and until next time we'll see you on the web