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At our Ortner´s Resort in Bavaria  in Germany our guests experience   delightful moments that engage all their senses. We have one of the largest in-house thermal Spa in  Bavaria with a total of six thermal pools and an   organic swimming pool in the garden. I'm Betina Ortner-Zwicklbauer and I´m the  host and owner here at Ortner's Resort. We offer our guests a unique combination of   our own thermal Spring Water,  Sports and culinary Delights. My name is Christian Schauberger and I am  the hotel manager of the Ortner's resort. As a hotel resort it is essential  for us to achieve optimal occupancy. Our commitment however goes  beyond just filling up our rooms,   we're dedicated to winning over new guests. To accomplish this we rely  on lead generation in online   marketing and ADDITIVE was the first to  introduce us to this important topic. Lead generation describes the process  of collecting contact information   from potential guests, known as leads,  through targeted marketing activities. Our ultimate goal is to convert these potential  guests into actual guests at our Resort. We know how important it is to  engage with our guests before,   during and after the booking process,  that's how we build long-term relationships. And one of the most effective ways to do so  is through newsletter and e-mail marketing. ADDITIVE's marketing strategy provides us with a  steady stream of new guests for our hotel resort,   and together we even made it to the  official Facebook online conference,   as an example of great online marketing. Together with Meta ADDITIVE has carried out a test   project for lead generation using  our Ortner's Resort as subject. During the testing period ADDITIVE  collected 2, 600 leads for us,   that's over 2,000 people showing interest in  our Ortner's Resort that we could reach out to. We've already received many bookings  and inquiries as a result of these   marketing efforts, the major benefit  though is that we can keep following   up with these potential guests and  convert them into future bookings. The project was also presented at Meta's  earnings call as best practice for lead   generation and meta's board of directors  was very impressed with the results. This success is even more  exciting when you consider   that lead generation is still a mostly  untouched concept in the hotel industry. ADDITIVE proved that they have the  skills to impress even big players   like Meta and showed us what innovative  hotel marketing really looks like. Working with ADDITIVE is great in  itself but making it to Silicon   Valley together was an incredible  highlight of our collaboration.