Unlock lead generation opportunities for Legal Services with airSlate SignNow

How to create outlook signature

the man that we're about to interview Gary vaynerchuk he is a he is an All-Star when it comes to Commitment that's all he does he just keeps committing and committing and committing so I'm super excited to have you here Gary so what we're talking about is how do you get flooded with tons of leads so for lawyers what would be your advice the answer is LinkedIn content at scale that's the actual answer and I know this because one of the reasons I I'm trying to speak a lot less and one of the reasons I agreed to this is because of how many lawyers in the last 24 months have emailed me because they've seen my content I've actually brought up lawyers a lot subtly in different podcasts and how many of them have reached out to me and said you know when I saw you say it once on LinkedIn or on Tick Tock or Twitter I thought it was silly but the fourth time you said and lawyers you need to get serious about LinkedIn all of a sudden the fourth time I saw it I decided why not give it a chance and uh and uh just the amount of people that have been stunned that it actually works has been quite enjoyable the problem is most people on here have maybe tried a LinkedIn poster too but what I think a lot of people for law firms as well when I say LinkedIn content I mean two to three original LinkedIn posts a day two three posts a day somebody said for what purpose to educate people to provide value not to sell when you ask how do you actually get results it's called putting in the work and challenging yourself to create formats uh let me ask you a question the next week A lot of times lawyers will say okay well I want to create content but I don't know what to create now you have this great strategy called document not create can you talk a little bit about that and how lawyers can use that I'm worried about documenting in for lawyers because you can't film a lot of stuff it's an you know it's it's personal information right yep but what what can be done is what you're doing right now so one thing that I think is a huge concept is starting a podcast around the genre of legal area that you're playing in and having guests and then chopping up the content and displaying that and distributing it through Linkedin Twitter Facebook groups starting a Facebook group one of the Great lead generation opportunities in the world right now is starting a Facebook group around your local town and just talking about the town but then since you're the person that started the group everyone's looking at you and they could see that you're a professional lawyer and that leads to business no different than joining you know the local Chamber of Commerce hmm yeah that's huge so repurposing so that's really big everyone creating a podcast around the genre right so don't create the divorced person podcast make it around like you know family health and and relationships or or or or the podcast is there's a two-prong attack the podcast is the divorce family law show and you interview other lawyers people that have gone through things you try to provide value the biggest reason people struggle with social media content is they try to use it for sales instead of using it for Content that brings people value that then leads to sales every time I make a piece of content I have zero expectation of business I know some of it leads to business in my world but there's never been a time that I think that what I'm making right now is anything other than me being a radio personality a TV personality a print personality I am in the business of publishing I'm not in the business of selling but then I also know all my businesses are linked in my profiles and if they want to buy wine or if they want to buy nfts or if they want social media Services they may consider me but I'm okay if somebody takes 800 000 hours of free content for me and never buys a thing for me I prefer it um yeah you've done a great job with that so uh my team was telling me to ask about the dollar and 80 cent engagement strategy what is that I love that so 90 90 times a day going to different platforms different social media accounts on Instagram and leaving a comment that's valuable to the piece of content so maybe you search legal lawyer uh divorce uh maybe it's around your interest one of the biggest things that people can find Value in in getting business is by becoming a big becoming a part of the social media Community around their interests so if you love golf if you just go leave a ton of content replies to golf content somebody might agree with you on the way the person swung that club they click your face and then they see in your profile that you're a professional lawyer they click your site they might be into tax law they might need some divorce to help they may need some real estate people are too rigid and social they don't understand that humans do business with humans on the internet just like they do in real life they knew that they wanted to join a country club be active in the school system be active in the sports Community sponsor local stuff to get business but they don't do the same thing on the internet on the internet they're just selling um let me ask you a question that is fantastic Insight you know we live in a world where everybody seems to be offended by everything and I know a lot of lawyers kind of want to stay on the side of not offending people how do you find that mix between creating interesting content and maybe not offending people or what's your take on that by being a nice person there you go how about that there you go and when you're and listen I I get people that get upset with me I'm extremely nice by them being empathetic and compassionate that they're in a place of hurt and they're trying to tear you down like when people leave bad comments that's a bigger indication on them not on you could you imagine living a life where you're spending time going around the internet trying to hurt other people's feelings because of what content they made that's a sad existence I'm not mad at people that troll me or give me hate I'm compassionate empathetic and sympathetic um so that's such a good point so I want to get a little more kind of tactical here because you you have crushed it in so many different ways and and I also want to talk about your ability to delegate because a lot of people don't see the size of a team that you have right but I first want to ask if there was one habit that everyone here who wants to blow up their brand online and get tons of cases and leverage social media what would that be is it the just constant putting out of a video like if there was one thing yeah yeah yes it's it this is singularly like health and fitness it is about eating well and going to the gym yet everybody wants to take apple cider gummies or get or or do plastic surgery or eat like magic pills or or like like do it well for a week but then get discouraged the the answer to everyone's question in here is as much content as possible on YouTube and Linkedin and Twitter the answer to the question though is very different it is about leaning into your creativity and most importantly leaning into your humility people don't like starting from zero people email me all the time Gary saw you on the law thing did it for three weeks got nothing you suck I'm like no you sucked you gave up after three weeks and you have insecure you have insecurities like you didn't like getting no likes you didn't like the feedback of not hitting in the first week you are you're you're you don't have conviction around this you don't want to put in the work anymore because you have a solid career like back up your words if you want to crush it and get unbelievable amounts of leads what do you think it's gonna take what do you actually think it's going to take but there's something even more important which is self-esteem this is one big game of self-esteem the reason people don't put themselves out there is they feel insecure about the way they look on camera they don't like when somebody says that they stink this is a waste of time their friends say it's a waste of time the lawyer they looked up to says it's a waste of time just do it the old school way you know look I've been doing this for 15 years everything's always the same thing you're wrong you're wrong you're wrong and then you're a genius it's happening with me with nfts right now right scam [ __ ] fad I'm like okay but in four years six years nine years everyone's like how did you see it I see it because I watch people's behavior I don't make judgment I have no feelings I'm a completely emotionally agnostic person that only focuses that only focuses on what people actually are doing not what I think they should be doing got it I have I don't care I don't care what my feelings are about LinkedIn or social media or Facebook I care what humans are doing I don't judge humans based on my subconscious lazy easiness or preference so you know one I talk to lawyers all the time like I gotta get my brand right I gotta get my brand right I got to build my brand but you know I always tell them that social media creating content is your brand can you talk a little bit about lawyers that think they need to focus on their brand and how creating this content becoming this helpful person providing value actually becomes your brand of course it's um it's a game of Being Human in a world where lawyers have been trained for 75 years to act their most professional self to get business look at every single person in this chat's LinkedIn profile it's their most uptight photo they've got oh it's so true can everyone press the space bar and say that's true that's true and and people do business with people people do business with people I'm telling you if I could get this lovely crew of 300 to just talk about golf or wine or whiskey or parenting or comic books or Sports I just want people to act human talk about things you care about in LinkedIn YouTube Twitter you somebody will do business with you because they also collect comic books somebody will do business with you because but you mix it in right one post is about your first comic book the next post is your feelings after losing a case next post is about a new law change in your sector that nobody's paying attention to the next one is you know how to find here's a big one how to find a perfect lawyer for you that might not even be me that's a valuable piece of content that's humility everybody's got to be human and humble in their content and then push themselves to make content lean into creativity look what other people are doing interview people hit up old clients to do stuff with you friends family co-workers it's work it's work [Music] so question on the team you've built um because I think this goes unseen you know a lot of people don't don't you know they look at you more frequently than they do the hundreds of people that work with you so what is your belief around HR I know that we weren't planning on going here but I'd love for you to inspire everyone as to you know are you just a glorified HR director I I am a glorified HR Director if you looked at my calendar what if you looked at my calendar and looked at you know I'm I'm averaging you know I'm working eight to seven p.m with no lunch break every minute booked that's kind of my style nine to eight um I have zero breaks I have ungodly amounts of meetings that are five ten fifteen twenty minutes so you're talking about 40 60 meetings a day um and 20 of them thirty percent of them forty percent of them are HR meetings because I only believe that people are the core and utter variable of business success and a lot of people here would have businesses much bigger if their culture was kind I really believe that and I think that um I think we need to have a new conversation around Alpha business winning I think kindness matters and I think people should look into it so Sebastian just said Sebastian just said where do I get all the energy from from gratitude I'm incredibly grateful I think people struggle with perspective you know I'm you know I was born in Belarus look what's going on in the part of the world I come from there's 850 million people on Earth that don't have access to clean water the average American Income is fifty two thousand dollars if everybody that you love is healthy right this second what on Earth are you complaining about I have I have enormous amounts of energy because the math around being a human being is 400 trillion to one we are a miracle this is insane this is an absurd that we get to do this I'm talking to you from a car right now through a phone like we just don't have gratitude gratitude is my greatest greatest driver yeah that's amazing so on that on that on that point so you have a team right and the team is who repurposes your content right so when you make one video that one video gets chopped up and placed on every social media site conceivable yeah it's made contextual to the platform so the clips we use for tick tock and the words we use are different than what we do for LinkedIn is different than what I do through Twitter I always write the copy because I want it to be from me I post it um but yeah we have a work stream I have a 25 person full-time team that I pay to produce content on the internet it started by Me by myself for nine years and over the last seven years that team is blossomed from zero to one two people for a long time four people for a long time but over the last four years that team is now 25 full-time employees whose job in the world is to help me scale my content that's how much I believe in it um when when a new platform comes out and I didn't know the answer to this you're always one of the first people on that plot why why do you do that why is that so except for Clubhouse maybe not I was I was very early on clubhouse I was there in July when I I didn't stay on clubhouse because it's time allocation right I get more reach on Twitter I'm an investor in clubhouse I love Clubhouse I just the problem with me is I run two billion dollar businesses and be friends and vaynermedia so I don't have time to actually make content what you just said is very powerful I do podcasts I do speaking so that content can be created out of it not because of the fees associated with it um think about that so Clubhouse is hard for me because I don't really take time to make content for the sake of making it that's got it now I did and I used to but I'm but but I'm but I'm running an 1800 person agency and a 50-person IP and I got a lot going on you know um and so um I'm early because I day trade attention the only thing I'm after in the world is attention once I have that attention it's up to me to fill that attention with quality information that creates the karma that I'm looking to put into the world well one of the one of the things my favorite quotes of you that I've I've ever heard you say and I've watched hours of your content is uh when somebody asks you what's the return investment of social media and lawyers ask me all the time what's the ROI what's the ROI what's the ROI and what was your answer for that because that is my favorite thing that I think you've ever said that I've heard you say anyway I asked people what the ROI of their mother was because and I'll tell you why because I am the byproduct of an remarkable mother everything that I have can be traced back to the way I was mothered and fathered for that matter but predominantly mothered and I can't show you a direct correlation to the monies I've made because my mom built up my self-esteem here or held me accountable there or taught me kindness mattered over here but this concept of people wanting to measure every single dollar and action is an incredible misunderstanding of how brand is built and every and everybody here is a brand and you know I you know again I have no interest in dictating people's ambition maybe everyone's happy with how much business they have but let there be no confusion there is an incredible amount of opportunity being done for people that are putting out podcasts written articles if you're good at writing write if you're good at video Do videos like but just try for a year I mean people are incredibly scared of putting themselves out there um and it's all grounded in their own insecurities which is why I talk so much about mindset and perspective but just because they're insecure or potentially content and complacent or maybe even borderline lazy doesn't mean it's not happening just because you don't want to do it doesn't mean it's not happening um so Gary I know your time's limited I appreciate that what would be your last kick in the butt for everyone who wants to make 2022 their best year yet and just Crush their competition and take things to another level in their firm what is your like kick in the butt drill sergeant uh piece of advice for everyone is our last kind of question for you use curiosity and accountability to not have regret somebody out of the 300 here is actually going to say you know what I'm doing what Gary said and they're gonna remind you in a year after they were successful of these 79 wonderful things that happened and the 299 remaining here are gonna be like [ __ ] I wish I did that and they're gonna have regret because if it's a hundred percent happening so use use curiosity maybe he's right maybe I haven't tapped into writing or my comedic style or my interest maybe I should put myself out there and then hold yourself accountable don't give up after a week a month three months and most of all be comfortable in your own skin everybody else sucks too