Streamline Your Document Processes with Lead Generation Qualification for Support

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in this video I am going to reveal some of the top lead generation strategies you have to be implementing into your sales if you want to generate more leads get more Prospect and close more deals now before we go ahead and get started make sure to give this video a like subscribe and turn on notifications and by the way I want to give a huge shout out to appsumo for helping make this video possible and if you didn't know appsumo is a platform where over a million entrepreneurs trust it for everything they need to create a fulfilling business on appsumo you can discover Buy sell products you need to level up your skills and build the lifestyle you are passionate about so if you want to check out appsumo make sure to check the link in the description to learn more so diving right into some lead generation strategies the first thing we're going to be talking about is the finding who you want to work with now the problem most people have especially in B2B sales lead generation business development is that they're not crystal clear on the type of people they want to spend time with want to talk to and who will actually be a good fit to buy their product and Service A lot of times people are just blasting emails hundreds and hundreds of hundreds of emails every day buying these random lists from random places hoping crossing their fingers at somebody says yes I want to buy your product and service but for the most part people who are doing this spray and pray approach they don't really get much results and the reason is because they're not tailoring their message whether it's a cold call a cold email LinkedIn message or even if it's like using Twitter or whatever the case is they're not tailoring their message to solve the customer's problem so the first thing you actually have to do is you want to Define who you want to work with right and this is very different from who you can work with because you can technically work with anybody but you want to work with the people who give you a less headache easy to work with pay you on time pay high prices don't negotiate too much you want to go for the people who are solid customers right not the annoying people who are always asking for discounts and always trying to shortchange you but the people that for you are an ideal customer so let's say for example right one of the fastest growing Industries right now is actually web3 crypto nfts you might be watching this thinking oh I thought crypto was said well it's not really dead a lot of people are still going really hard at it and so if you're offering any kind of product or service within this field you have to know who you want to actually talk to right for example you know there are a lot of public companies and billion dollar companies who are actually moving into cryptocurrencies right and web this whole thing called Web three you're gonna have companies like Amazon MasterCard Sony Marvel you name it every major IP is getting into crypto with that said crypto's not dead it's just that kind of lost interest for certain brands who got burned by and they don't want to do it anymore but on the other side there's going to be all these billion dollar companies that are investing heavily into cryptocurrency so if you're offering any type of product or service that helps them achieve their goal in whatever it is they want to do they have a budget for you so if you're crafting an ideal customer profile and let's say you're doing web 3 marketing right you want to Target people who have a budget who have money to spend on marketers who cannot do it by themselves and are willing to work with experts in the field AKA you then when you reach out to them they'll likelihood of them actually responding assuming you're good at what you do is very high because they already have that need they want to work with you and they're easy to work with for you so you can get paid much easier it's easier to reach out to them you don't have to do the spray and pray approach you can like carefully strategically go on Excel or whatever the case is make a list of people that you want to reach out to and then actually do it right and most people actually skip this part because they're too lazy to do it or maybe they just don't understand the concept of an ideal customer profile but really sit down to understand who you want to work with what their pains are how do you solve their pains uniquely better than everybody else on the market and then from there you're going to use that ingredients right to craft your messages so that your chances of converting them into a customer is significantly higher now the next tip I have for you is you want to use a calendar tool and this actually segues into our sponsor really nicely which is appsumo and one of the tools that you can actually purchase on appsumo is this tool that I found called tidy cow so when it comes to let's say cold emailing using LinkedIn and communicating with people on Twitter you know when you reach out to somebody if you have ideal customer profile you actually offer some kind of value chances are they're going to respond positively right from there typically if you do any type of B2B sales you have to get them on the phone or Zoom call you know something like that the challenge that we had in the past was that I would have to say Hey you know is this time good for you and they'll be like oh no that's not good let's what about this time and then if I'm you know in Asia and there I'm talking to somebody in America the time zones are completely off and it's really a mess to go back and forth and it wastes a lot of time to find a good fit on our calendar on both sides you definitely want to use some kind of software that makes a lot easier and tidy cow is actually a pretty interesting one right so technical is really interesting because once you're on Teddy cow essentially what you can do is create these different calendars from 15 minutes 30 minutes 60 Minutes whichever you prefer right and so all you really have to do is let's say you're talking to somebody on Twitter or could email you say hey if it makes sense to talk feel free to book a Time on my calendar and so once they click that link they're going to go onto your page where they're going to be able to select the time so if they're like okay you know August 9th sounds good at 3pm am all they have to do is put in their name their email address and they book it and it automatically goes on their calendar right so no back and forth no this and that it's just so easy to do you can have different calendars for different things right for me for example I like to have different calendars for my friends there will be more times open for you know sales calls which will have different set of times which is more work hours right and there are some rare cases where I'm willing to do a call late at night because if I want to talk to somebody on the other side of the world I gotta do that but I just gotta limit the days that do it right so maybe I only want to do it on Wednesday not every single day of the week so that's why it's good to have different type of calendars for that and the interesting thing about using this link right so you can cop this URL put it anywhere you can put it in your email signature your LinkedIn profile your Twitter profile to make it easy for people to book a time on your calendar and also if you do any type of Consulting work or let's say you want to only work with people who are serious or you maybe you're looking for upfront payment first someone is going to pay you like 500 for Consulting you can actually have a feature where you can actually ask people to pay with credit card and PayPal to make sure they pay Upfront for your services and time right you some after for that so you know those are some of the use cases I found for tidy cow and if you want to check that out all you have to do is check the link in the description right now there's a lifetime deal going on where you can actually get tidy cow for 29 lifetime it's going to give you like all these features that they have on the page so if you want to check that out check the link in the description so now moving into the next tip I have for you and we're talking about like social media a little bit if you want to have a larger flow of lead generation you got to build up your social media presence right it doesn't matter if it's going to be Twitter Instagram LinkedIn it really just depends on what product and service you're selling and who your audience is for example for me in the web 3 space right I do a lot of marketing in this space and Twitter and YouTube is going to be my bread and butter right I make YouTube videos talking about what's going on in the market and then I get people on my Twitter where I just share some of my personal thoughts what ends up happening is that you get a lot of fans a lot of people a lot of businesses that watch the YouTube channel they follow me on Twitter and then they'll find that hey you know maybe I should ask Patrick for some advice and they will automatically DM me so it's not me having to reach out to them it's them consuming my content whether it's on YouTube and Twitter and then the lead generation starts happening they start flowing to me from there I can have a conversation with them and then if I see that maybe we might be able to work together I'll send them a link to my calendar they'll click it with book a time and then we'll see if it's good fit to work together so for a social media presence you have to really understand like what are your skill sets when it comes to creating content for me I'm really good at video obviously because you're watching this and so I lean on my strengths right when I first got started on Twitter you know I remember I saw at zero followers like everybody else it wasn't really that difficult for me to understand Twitter because I do sales videos and I know copywriting so I got into that pretty quickly built somewhat of a following with tens of thousands of followers on Twitter now but yeah you know just for me personally I definitely have built a lot of my network in the web through space just purely from social media it's not too often I reach out to somebody I do reach out to people but not super often 9 out of 10 people reach out to me and then we end up becoming friends end up traveling the world together things of that nature so building up social media presence actually does matter especially if you're just starting out because this is where you actually break your foot in the door where you make friends you get new information you you get ideas on how to grow your business or do better at your job or wherever the case is the really good part is that even if you decided to do something else in the future let's say you're doing business development at one company well when it's time for you to leave that company or maybe just things didn't work out or you want to do something different you can you still have your following so the people that follow you are potentially people that can hire you as well or if you're an agency owner or you do any kind of freelancing your followers right depending on the content you put out can literally be your customers and eventually you know you see them liking your stuff you see them commenting you see who's following you and then you can reach out to them book time on your calendar and then try to close them right and so social media is definitely underrated it's hard to do especially like there's not a lot of B2B sales rep in the tech space who have a social media presence because they don't think they need it but I can tell you like the risk to reward or like if you do have a following it makes a significant difference people literally treat you differently in your little industry just because you got a couple thousand followers so highly recommend you do it because the benefits outweigh not doing it at all so the next tip I have for you for lead generation is this you gotta double down on what's working right so whether it's social media code email and cold calling whatever the case is if it is working you want to do more of it a lot of people make the mistake of like hey you know I'm doing cold email and it's kind of working so let me just add cold calling and Linkedin and Twitter all at the same time the more channels you have you know there's that Omni where you're kind of everywhere but at the same time you're dividing your effort so if you are one sales rep and you don't you're not hiring people under you every hour you spend doing cold emailing is an hour you take away from cold calling right but if you find that you know cold emailing is getting you 80 of your meetings you might as well just double the amount of meetings you have by sending double the amount of code emails you know don't think that you need to diversify so quickly just go really Ham on a thing that's really working and just run it up so let's say for me if YouTube and Twitter is working really well there's not a big need for me to let's say jump on Tick Tock and jump on Instagram if those two channels are really blowing up for me right but if I find that hey they're really working and I can hire people to manage the other accounts then great it doesn't take my personal time to actually do that right however if I'm not hiring people and I'm doing everything myself which I'm sure a lot of you guys are it's like you just can't do everything focus on the thing that actually generates your Revenue so if it's just Twitter and tweeting leads are being generated from that just keep tweeting and then get on more calls and then sell them on your product and service and then do it again and again and again and again and start building that book of business right so double down on what's working don't get distracted by the next shiny object especially for like fundamental like B2B sales which is really just like cold emailing LinkedIn and cold calling right usually for most sales people watching this those are your bread and butter especially if you work at a company yeah you don't need a huge social media presence to do that right but so if that's working for you just double down on it and just double your leads and so with that said that is everything we gotta cover for this video If you enjoyed it make sure to give it a like subscribe and turn on notifications and if you want to check out tidy cow and other appsumo tools make sure to check the link in the description for a special discount for that said my name is Patrick dang and I will see you in the next one