Optimize Your Process from Lead Generation to Conversion for Financial Services

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I'm Alex house chief marketing officer of impact partnership and I'm bringing you the best strategies to grow your financial practice these are my house rules for lead conversion [Music] we know how important New Leads are for your practice you spend tens of thousands of dollars to Market your practice and generate New Leads every single year and when Elite is hot you want to keep them hot so how do you do that well the perfect lead conversion process of course this is often an overlooked part of your practice we spend a majority of the time thinking how do I get my brand out there where do I spend my money who should I get in front of when you can drive all the leaves in the world but if you can't convert them how are you truly going to go your practice there are six ingredients for this recipe speed friendliness repetition brand messaging value and repetition now that we have our ingredients let's start cooking there are six steps to this recipe so let's get started the first be prompt the industry standard for small businesses is 48 minutes but if you connect with that lead in five minutes or less you are 100 times more likely to convert that opportunity yes it's fast but this is important set the standard with your staff for example if you have leads coming in over the weekend make sure it's everyone's first priority when they come in on Monday to call that lead back [Music] number two know your lead as human beings we love talking about ourselves and having a personal experience this phone call is the perfect opportunity to start building Rapport and creating that Prospect profile get to know them ask them questions about their marital status what they did for a living what they like to do on vacation what their goals are in retirement and of course what their retirement assets look like and remember those ingredients friendliness and value [Music] number three standardize your follow-up system now this one's a big one so spend some time really building it out first you want to Define your lead types and then you want to think about how often you want to follow up with them and with what communication style email text messaging snail mail Define that to your staff so everyone's following the same workflow and that your brand messaging holds through [Music] number four track your leads this is important to understand what marketing is working for your practice and where you should be spending your budget but it also helps Define the success of number three track every lead coming into your CRM understand where they are in the workflow and how you convert that lead to the appointment [Music] number five score your leads create a ranking system for your prospects so you can run reports and focus on those high quality prospects this will help you lower marketing acquisition costs increase revenue and improve brand recognition [Music] number six automate automate where you can and where you should utilize your CRM and email platforms to automate some of your workflow like emails that your team sends over and over again but remember too much automation will make your prospects feel like another number in the system we want to make sure they understand that there is a friendly face on the other side of your brand [Music] lead conversion is an important part of your practice so make sure you review test and figure out the best solution to connect with your leads that's it for house rules don't forget to like And subscribe below