Empower Your Business with airSlate SignNow, the lead nurturing agency for Product Management

How to create outlook signature

[Applause] [Music] hey and welcome to live hive where you can stay up to date with the latest updates about marketing sales and business lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel and through every step of the buyer's journey it focuses marketing and communication efforts on listening to the needs of prospects and providing the information and answers they need today we'll discuss the importance of lead nurturing and its top strategies we have more interesting content for you so don't forget to subscribe to live hive for more great videos in the future just one click on the bell icon and stay with us now let's begin with lead nurturing importance and top strategies the importance of lead nurturing 57 percent of marketers see lead nurturing as one of the most important parts of their marketing automation software when scaling a business and collecting more and more leads every year it's essential to utilize automation resources for your lead nurturing to make sure you're touching your audience at every step of the buying process when businesses focus on lead nurturing they make 50 more sales at 33 lower cost this means your roi is even better when you as a marketer focus on nurturing each lead generated rather than the sales team going in for a hard sell furthermore lead nurturing leads to 47 larger purchases than leads that were not nurtured so it's definitely worth your investment and it's a win-win every time this is why lead nurturing is so incredibly important to include within your sales and marketing strategy now let's take a look at some lead nurturing strategies lee nurturing strategies choosing what works best to build a long-lasting customer relationship you want to pay attention to some of the best lead nurturing strategies here are the six best strategies you can follow number one create targeted content educate ing to the buyer's journey the first step to creating targeted content is to know your audience you also want to segment your target audience based on their needs and wants this will give you an idea of what content fits a particular group among your prospects the purpose of content at this stage is to help your prospects identify their needs this is often referred to as the awareness stage it's here that you give value educate your prospects and get them to trust you once your leads are aware of their needs and that you are there to help solve the problem it's time to dig deep into your offers here content should take your prospects through the evaluation process and let them choose what works best for their unique needs the last stage is persuading your prospects to take action content at this phase should highlight your areas of expertise which at this point are best known to your leads not all the lead nurturing strategies out there will work for your type of business or niche you can easily get lost in the creative process if you try copying your competitors the best way forward is to study your market know what they want and give them exactly that number two personalized emails customize your lead nurturing strategies all lead nurturing strategies will have an email marketing campaign but most emails don't convert there are three main reasons why your lead nurturing strategy should use personalized emails it increases engagement personalized emails increase the click-through rates and boost conversion rates each email you send to your target audience should reflect their pain points and seek to offer solution it builds trust customers will always buy from the people they know trust and value by personalizing your emails you take your lead nurturing campaign to another level personalization builds trust and your prospects will buy from you when the time is right it moves your prospects through the sales funnel what differentiates the best lead nurturing strategies from the average is the rate at which leads become paying customers personalized emails engage your leads and push them to take action number three social media engagement engage your prospects and win them over whether you're a small business owner or a digital marketer your online presence means a lot to the business engaging your prospects through social media channels such as facebook twitter and instagram can put you ahead of the competition social media engagement is one of the lead nurturing strategies that can rapidly boost conversion rates when executed correctly the simple reason is that every business is moving online and so are customers standing out from the crowd and offering unique content that engage your prospects can sell your identity prospects will see you as an industry leader and they'll have you top of mind the next time they need the services or products you offer number four content above all give extra value to prospects content is a crucial ingredient to all the lead nurturing strategies without a relevant content strategy your lead nurturing fails since your prospects won't see the value in your relationship most businesses will attract prospects by giving them something for free such as an ebook white paper etc giving away something for free then following up to implement your lead nurturing strategies can help boost your conversion these gifts should contain more information about you and your business it should also highlight what you do and why you're the right person for the job number five leverage retargeting ads revisit your lead nurturing strategies before you can incorporate this technique in your lead nurturing strategies you want to develop a creative retargeting campaign facebook statistics show that retargeted ads are 76 more likely to convert than regular old display ads these are two tried and tested channels where you can launch your retargeting campaigns facebook and google with facebook your ads will be scattered randomly within the prospect's news feed however google will display your ads at the top of the search listings with google your leads could easily browse past the ad facebook is common among most marketers and business owners but you can test both and see what works best with your other lead nurturing strategies number six be active everywhere make it easy for your prospects to contact you if you've implemented all the great lead nurturing strategies we've highlighted above but failed to display your contact details for prospects to reach out to you you won't close any deals and your conversion rates might be at the bare minimum customers will feel frustrated if they think you're the right person they can buy from only to realize your contact details are missing the same happens if you limit your contact details to an office email or a business landline as a rule of thumb provide multiple channels through which your leads can get in touch you can even choose to specify which channel they can use to ask any questions give a suggestion or make an offer it doesn't matter how concrete your lead nurturing strategies are if you can't convert leads to sales you're making no impact this means you're wasting your marketing and lead nurturing efforts not to mention the wasted resources this was lead nurturing importance and six top strategies for lead nurturing don't forget to leave a like and subscribe so you can join the live hive squad and be part of the channel thanks for watching the video