Empower your business with lead nurturing b2c for businesses

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hey you guys how you doing is deepak shukla here from Parliament Leeds and I want to really take you through how we could potentially run a b2c lead generation campaign for you that's highly targeted doesn't fall foul of gdpr and allows you to send really relevant emails to people so we were working with a company called play your core out in the States and they had a very interesting remit they had they felt maximized their paid traffic channels as well as some of their social media channels and they were looking really for you know any other ways to drive ultimately traction in the form of people that were interested in tennis signing up to the actual you know model business as you can see they've got membership programs can apply to be a coach is based upon local tennis meetups across the United States so what we did is that we went on LinkedIn sales navigator were able to look at people that contained tennis in their profile anywhere as a keyword right and when you think about the amount of people that perhaps this tennis in the actual profile you can then begin to see that using a combination of keywords and boolean search filters so tennis and football as an example okay we search tennis and football then we can see it still got a hundred and four thousand people that put tennis and football in their actual in their actual profile somewhere and this gone is a hundred and four thousand results of which almost ten thousand of them are posted in LinkedIn 30 days now this is worldwide we can segment and break it down but what this means is it gives us an opportunity to ultimately use LinkedIn to grab email addresses and run an email outreach campaign based upon something that someone has written on their actual profile and we then send up email such as this look at this hi Alex I'll be honest I found your LinkedIn so you're based in Venice California and back correct me if I'm wrong you play tennis I took upon myself to find it your mouth and reach out I'll come straight to the point my name Sharon from play your call there's someone who's struggled to find a tennis player to play local against locally based players to play against locally based around my schedule I never ended up playing tennis as much as I wanted and I figure you may well have a similar issue and play your I've been a godsend with getting regular tennis tennis you should totally take a look at the link Alex and see what you think thanks again Sharon Sharon didn't find you find a local leakier tennis ambassador and play your call look look at Alex's response Sharon this is Natalie what I need is there any way to sign up for a free trial to see how the system works I've signed up for a few sites like this and they were lackluster so this is a direct example of how we can run a actual targeted lead generation campaign to someone in a way that feels entirely personal based upon the data that we can capture on LinkedIn sales navigator and also in parallel with that we can on behalf of your business actually run LinkedIn outreach campaigns across the board so we would ultimately build profiles or work with the profiles that you already have within your company or business and start sending people LinkedIn messages so through a combination of actual email as well as LinkedIn or LinkedIn singularly were able to target ultimately any body who's got any publicly stated interest for any field within LinkedIn so as you can see it does mean now that the sky's the limit in terms of what's possible and similar things to be honest with you can also happen by gathering data from actual Facebook groups where we can draw emails and then begin targeting people based upon interests on Facebook as well exactly the same principle were able to search for groups so if we go to Facebook and we target or we look at something like tennis tennis the players you know search see results but all tennis players now let's search groups and as you can see there are groups of 5 point 6 K members 3 point 8 K members 650 and it continues and there are means that we have to grab at the personal data from these groups to start emailing them so I hope that that makes sense you got any questions let me know but we were able to run a very successful campaign using these strategies for play your core as well as several other companies do you got any questions let me know and hopefully this is convince you as it should do to work with us to grow your beat channels