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how to generate highly qualified leads from lead nurturing hi this is sarah and i'm the founder and ceo of solid performance crm and i will be sharing you certain tactics or tricks which you have to make sure that it is there in your leave nurturing process in order to generate highly qualified leads now before going to the video make sure to subscribe and follow our channel so that you will get all updates on sales marketing and crm updates and tricks the first and the foremost thing which you need to do in order to generate highly qualified leads is you have to understand your leads and your existing clients better what do i mean by this for example you have to make sure that why this particular client or lead is actually buying your product you need to understand the exact reason what is the benefit they are getting or what is the value that they are getting out of your product or service now what you can do is instead of you thinking that this might be the benefit what i'm giving to them or this might be the value what they might be getting it is better to have a live conversation with your prospect or lead or client since they are your existing client they might be really willing to tell why they subscribe or why they purchased your product or service and that will really give you a complete clarity with which you can set up your lead nurturing sequence see this is really important because the males or whatever communication you are going to have with all the upcoming leads or upcoming prospects has to be defined in that way so that you will be attracting the right audience and even after seeing your mails or messages if they don't respond then that means there is something wrong with whatever you are sending it to them so that is the reason i have told you to perform this task so that you can do things in a much better way now the next important thing is you have to choose the right crm now the crm tool what you are using should have the flexibility and the feasibility to make sure that all your requirement with regards fleet nurturing is fulfilled if it is not having option to set up a delayed mail sequence or some some primary features then i don't recommend you to try out that crm if you want a good crm to manage your lead nurturing process you can try out solid performance crm it is having all the tools whatever you need to perform the lead nurturing in a much better way i have mentioned the link to start using solid performance for free and set up this entire lead nurturing sequence in solid performance crm in the description below now once this process are done then you can set up the mail sequence in the exact way how you want to define it if you see my other video you will also get to know how you have to set up the sequence so that you can attract the right customer or right lead at the right time i have mentioned that also in the description below you can check it out now once all these four primary steps are done one of the most important steps which many of the business people forget is they forget to build the exact landing page see understand this the mail sequence or the whatsapp messages or sms whatever you are sending it is just giving them a brief now when they click on the link which is provided in the mail they should not simply land in your home page because again if they are landing in a home page your homepage is having too many things it is not focused so since it is not focused the lead who is visiting the website might not get attracted to whatever things they are seeing instead they are simply seeing again a very generic content which is not you know giving them a clarity of what they wanted now you should understand one primary thing how to build your landing page see this lead is visiting your website after seeing your mail so the mail content should go hand in hand with the landing page content now once these two things are designed in a hand-in-hand manner then what will happen is automatically the lead will visit your website and then they will start sharing their details with you or they will start booking an appointment with you that is what is really important so make sure your landing page is designed in the exact way how it should be designed and you also make sure that you are having various landing pages for various mail content based on the context of the mail now once this is done you can be able to generate highly potential leads because the lead is actually seeing your mail going through the mail understanding the value or benefit which is available in your product or service and then they are visiting your landing page they are again going through the landing page they found that this is really useful for them and then they are booking an appointment with you so in the landing page either you can have a simple enquiry form or you can have a booking form like using calendarly or something like that but it should really attract the customer's attention that is what is really required i hope this video helps you in understanding how to generate highly qualified leads using lead nurturing see you in the next video and make sure to subscribe to our channel and like this video for more updates thanks