Lead nurturing for insurance industry

How to create outlook signature

finding a lead generation solution for your insurance company can be difficult when you've got cold calling should you buy leads from third party lead providers should you run ads should you work with more affiliate Partners should you focus on organic SEO in this video I'm going to disclose the top three methods you can use regardless of where your next level is we're going to be discussing three methods that are popular one of them is a very unpopular method that nobody is using at the moment so stick around for that part in the video I'm going to share something that you can be using that just has extremely low competition so these are the top three best lead generation methods for you to use going forward okay Insurance firms Insurance Brokers the three best methods to generate leads going forward for your business so in this video I'm going to share three methods that you can use for your insurance company to get more leads more customers more qualified leads and policy sales from customers that are coming directly to you so by implementing these ideas you're no longer going to have to rely on buying hot key transfers from third party lead providers waiting on referrals or hoping the renewal income is going to make your month successful now the reason you should watch this video is regardless of where you're at at the moment making 10 grand a month 100 Grand a month million a month there's some really valuable information you can take away from this to get to your next level so watch through these the three major things you should be focusing on based on what working in the insurance industry at the moment so who are we so our firm grow my insurance.com is the leading marketing agency that works solely with insurance firms and we Implement a complete Omni Channel multiple touch Point Marketing System over a decade of insurance experience both inside marketing and sales for insurance so some really valuable information if you want to check out our website that is this one here I'll link this Below in the description for you along with my LinkedIn which I post very regularly on it's definitely worth checking that out and droping me a connection over on there so the top three best methods to generate Insurance leads for your insurance company so the main three we're going to discuss is paid media brand organic and then the last one I'll discuss here which is a hidden feature nobody's using this at the moment or very very few insurance companies are leveraging it the way that I'm going to show you how to do it and essentially this is just free money free traffic free customers coming to you and I'm going to explain you know maybe when you should use some of these when you shouldn't and what you should be focusing on to get to your next level so we're going to go from essentially the stuff that is quick easy but costs money then over to the stuff that is cheaper but takes longer term and then the stuff that is more labor intensive but completely free and gain quick traction for you as well which is the last one so paid media being the first one that we're going to discuss now when is this really usable for your insurance company so in my opinion using paid media so this is going to be Google ads Facebook ads you should be using this realistically once you've got an established business once you've got an established firm you already have processes is renewal income you already have a clear sales process with proven systems that you can leverage because essentially paid media paid ads is just a quicker version of what you're doing so if you've got great sales great objection handling you've got great follow-ups and cool handling Etc then adding paid media is just going to put that on turbocharge now if your sales are not that great got issues within the business there's team issues then adding more fuel to the fire is just going to make things worse so when you should be using this is really if you've got an established firm you've got free cash flow available because this is extremely scalable you know you can go from let's just say you've got your systems your current systems are doing 10 grand a month at the moment in income and you want to get to 50 you can add paid meter to scale that up very quickly because it's just a replicatable system the great thing about this as well versus if you compare if you think about sort of lead providers is you own the customers you own their attention meaning that you can get in front of them you can show your business your brand you can show them your unique selling points and you can gain their attention and when they give you their information you own their data you own their attention meaning that you can also use that information on sort of remarketing campaigns you can use it in email campaigns mail shots and all this other stuff you can do with their attention with their data also the great thing about this is you can focus on your unique selling point so there might be features that you leverage that others don't and you can actually hone in on those and get better attention through that the great thing about this is you can build out you can build bu out funnels you can be creative you can build out brand you can add your color schemes your fonts to it you can have certain landing pages that go to certain places and you can really just start to have a bit more of a personality within your insurance company instead of waiting on sort of lead providers where you're just buying information and essentially you operate from a call center only to actually having a more of a brand that people resonate with and come to direct so that's really the the enhancement of the brand and the other thing is that you have huge targeting abilities on these platforms you can Target people people by age demographic location the interests you know if they're married if they're single if they're in Partnerships if they've just purchased a house if they've just purchased a new car you can also Target people that are on other people's websites so if there's certain websites that people would use before they would buy your products so for example like travel insurance people who would buy package holidays on jet 2 Tu in all of these package holiday websites you can Target people who are on those websites to see your ads so you have a huge array of targeting abilities that you just don't have when you're doing organic posts or potentially you're buying from lead providers you're you're hoping that they have the right systems in place and the great thing about this is that you just have complete control you have control over everything from the texts from the messaging from the landing pages from the imagery everything is under your control so you can really customize it to your own ability now I want to highlight just this huge targeting abilities here I made a video recently I'll leave a link in the description feel free to check it out but it's how we generated over 10,500 Insurance leads using Google ads and Facebook ads in just 28 days using these exact same systems and strategies and the targeting ability here so feel free to check that out if you'd like um if you want to know how you can use paid media and have the huge targeting abilities now there's a few downsides to to this uh one obviously it costs money it costs investment you need free cash flow to be able to use this you can't do it if you've got no money you can't really do it unless you've got in my opinion less than about 3,000 per month to spend on it so you do need to have investment which means you already need to have some form of success in business to do this uh you do need skills and understanding like you can learn to do it yourself you can bring somebody on who is you know maybe can watch a few YouTube videos to try but if you really want it to work and you want to see good success from in in a quick period from it you know you have to have some form of skills it's not a quick fix so if you're thinking right we're a little bit low this month and we need to just get some some sales in this month you know January's a little bit sluggish we need to push for February then you know it's not a quick fix it does take time now you can Fast Track that by using somebody who actually knows what they're doing who has a track record of being able to make it work but it's not like a lead provider for example you can speak to them on Monday have leads coming through on a Thursday PID ads using paid media is a longer term process but you do see bigger success more scalable and it's it's longterm it it doesn't switch off you control it now the other thing that you need is more than just the ads you need good Landing p you need websites you need a clear offer you need to have something that is attractive to people which means you do need resources to be able to do that as well now the other option you have here is brand and organic now in my opinion brand and organic can should only be really used for once you already have got to a place where you're happy with and it's just something that supplements on top now brand and organic is much longer term you takes it's it's a it's a longer term approach it's something that you're thinking about in six 12 2 years time because it's slower to see results now the great thing about this as well is that it does compound so by having good brand good organic it supplements any of the stuff that you do through paid media and it supplements anything else that you do across any other form of paid Media or display Media or any type of content and advertising you do having brand and organic will supplement on top of that brand and organic for myself is you know posting content testimonials FAQs posting valuable content to your audience if across that's Facebook pages LinkedIn Twitter and building up an audience now one of the best ways to do that really depends on your product and your Niche that you're in is have a personal brand have a YouTube channel have something that people can resonate directly with you because if you've got a personal brand more people will buy from you more people feel connected to you your story so realistically the best brand a personal brand and you can resonate your personal brand directly to your insurance company now the good thing about this is It's really like I've already mentioned it's great to enhance all your efforts long term so if you're already posting on LinkedIn you're already running ads you're already buying leads you've already got some footprint in your local Niche than having a personal brand and having a brand for organic going to be able to turbocharge that and like I said it's longer term now one of the biggest benefits to this longer term is you just get free leads free customers people come to you straight off the back of referrals people just discover you from Maybe YouTube channel or personal brand and people will just buy from you so it's it's a compounding effort that when it gets to a certain level you just get leads coming in for free and you don't pay them now SEO is also something that I would class under your organic these are people going on to Google being searching in for a product or a certain Niche for insurance and seeing you just organic a lot of insurance companies focus on SEO too much in my opinion I find that people who want to just try and get free organic traffic will focus on SEI thinking if we can place organically on page one on Google all of our problems are going to be solved my opinion I've made quite a few videos on this on my channel already SEO is not something you should be focusing on as far as a quick approach like I said if you're doing 100 200 500 Grand a month then SEO may be worth it to be able to grab in some additional traffic and traction because it does Compound on top of the other efforts that you've got I wouldn't look at SEO out of all of these things I've already mentioned I would probably have SEO on the box of my list personally one of the other things here is a downside is it just takes a huge amount of consistency day in day out week on week you have to be very consistent on the messaging you have to be very consistent with your personal brand you have to be very consistent with posting it's not something that if you don't have a lot of spare time or it's not something that you can allocate resources to brand and organic you won't get the biggest Roi on it then you've got the secret one here so what is the secret one what are you actually going to be using and the one here is going to be Facebook groups now Facebook groups are a massively un underleveraged way to be able to gain customers for your business and there's a few things that you can do here to gain so Facebook groups are essentially when you go on to Facebook you can join groups with your ideal audience in so just for an example let's just say you do motor home insurance there is so many different groups on Facebook that you can join with your ideal customer inside your customer is going to be posting things about where are the best places to stay what what's the best insurance to get and they're also just going to be asking and posting generic questions so what you can do with Facebook groups is that you can comment you can post things yourself valuable pieces of content I wouldn't add in all sales content you can add valuable content on how to get better insurance premiums you can post valuable content you can engage with people on posts but also what you can do and there's a couple of things you can do here you can message people Direct directly so people who are posting you can message them directly this is the thing that is so underutilized at the moment and I don't know any insurance companies that are using this bar one or two you can get a DM bot there's so many Google Chrome extensions apps and websites that you can go on that allows you to download a plugin for Google Chrome and then you can message people inside these groups 50 100 you can send 200 plus messages per day to people inside the groups from your pages and allows you to just Outreach message directly through a sequence of multiple messages to your ideal customer these customers that sit in these groups are the perfect people that you would want to sell to and you can just manually D DM them or you can get a dming bot and just message them at scale now this has extremely low competition there are next to no insurance companies doing this it has extremely high leverage because your customers are all in one Loc location you don't need to search through them you just need to join the groups and start messaging people start engaging and again you can build a brand through doing this as well and obviously the higher brand and this is another reason why you'd want to go to organic and brand is because it supplements what you've got going on here now this is a really easy way to get in front of your customer you can just by joining the group instantly access 1,000 10,000 50,000 people who are your ideal customer now the good thing about this as well is LA intensive but it's free customers you don't have to pay to do this you don't have to pay to join you don't have to pay to message having a Facebook profile is free meaning that you can just get free customers by engaging with people messaging them directly offering help offering assistance and instantly get free customers by doing this now the downside to this this is a very unique approach there's not many there's hardly no insurance companies doing this if any there's a lot of information on the internet on how you can do this for different niches and different sub sectors but not the insurance so it is a very unique approach meaning that there's a bit of trial and error on figuring out what messaging works what DM bot to use how many times you can post how many times you can message people what groups to join which ones are going to be the best ones to join so there's a little bit of trial and error and if you're looking for unique ways that you can get Revenue Drive customers to your brand then this is one of the ways that I would look to do it so based on all of that information that I've shared here which one would we use if we owns an insurance company which one should you use if you have an insurance company so in my opinion if you are new you're insurance company that's recently been established or you have a very tricky customer to get in front of you've got a very large competition you don't have big budgets and you want to be able to just try some things that are unique in the market I would 100% get your staff onto Facebook groups messaging people create a system in place have a look at which DM Bots you can use and message people inside Facebook groups these are going to be able to generate you easily 5 to 10 to 50 New Leads per per day depending on the volume and how many people are doing this if you are an insurance company that already is established you are you know got a large team you've got things coming in you've already maybe got lead providers you've already maybe got some ads in place or you've already got some proven systems that are working but you want to make just more of an indent you want to have more of your name as a household name within the industry then I would definitely go towards the brand organic um leverage more free customers building up a way that people can just find you organically um I would also look to do YouTube videos and personal brand and have your face behind what you're doing and then if you are in between those two youve buying leads you're seeing good success from buying leads you've got hockey transfers coming through you've tried some ads before but maybe you just didn't quite figure out how to make it work and you've already got customers coming in you've got a large renewable book you've got free cash flow and you're wanting to say right we're here this is where we're at at the moment either of that's 50 100K 10K per month and we want to get to 2X want to get to 3x that in the next year then paid media is going to be your best option for that because it's extremely scalable and is predictable once you've got that system in place you can just put it up turn it down and it just prints out free additional customers for you because you're forcing your brand in front of the right customer on that basis if you are interested in us implementing our strategies for your insurance firm on a complete paid on result basis if you want us to help you increase quality increase volume increase policy sales through paid media then we can help you out for that this is for insurance firms that already have an existing sales processes in place it's firms who have established teams already have systems you know and processes in place this is the reason why you should be using paid media in the first place and if you want to make them explod you want to get to the next level then this is completely done for you the website I'll leave a link below it's grow my insurance if you're in the position where you know you need help with landing pages good website clear offers and you know you need the skills and understanding to make page media work then feel free to drop us a message if not no problem I hope you found some value Within These videos I hope you found a takeaway that you can use if you're in the position to be able to leverage the Facebook groups 100% give that a go subscribe like do all that good YouTube stuff appreciate you watching the video and catch you in the next one cheers