Lead nurturing in Australia

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Lead nurturing campaigns tend to be an  afterthought for a lot of entrepreneurs.  But they are so important if you want  to maintain your audience and ascend   them in your value ladder. Today we're talking  about how to create a lead nurturing campaign. So, why might you need a lead nurturing campaign  and what can they be used for? We'll get into that   in today's video and I also want to get into the  four factors that you need to decide before you   start creating your lead nurturing campaign and  we're going to dive into the three pieces that   every single email in your sequence should include  to ensure that your readers open it, click the   call to action, and re-engage with your content.  Let's jump in. Why oh why do you need a lead   nurturing campaign? Well, if you want leads and if  you want leads to turn into clients you need them. So a lead nurturing campaign is an automated  personalized email campaign that you send out   to a segment of your list. So for example, maybe  members of your program. Your lead nurturing   campaign to members of your program could serve  the purpose of guiding the members through the   program so that's re-engaging them or promoting  something else. Maybe potentially upselling them   to an additional program or service or just  offering additional information and expertise.   For example, we have lead nurturing campaigns for  members of my hello high ticket coaching program,   for people that go through my challenge, or  for people that are in my zip code membership   to re-engage the members and provide them  additional information and guide them through   their respective programs. Just because they  signed up doesn't mean that they're going to take   action sometimes they might need that nurturing  from you or that little nudge to say, "Hey,   have you gotten this yet? Have you implemented  this yet? How are your results? What do you   need?", and they can always respond  to that email if they have questions   or if they need help with finding any information. You're going to get best results in your business   when your customers are getting best results  from your program. So make sure that you're doing   everything you can to nurture them leading them  to either getting the results that they paid for   or nurturing them towards potentially signing up  for something that you offer. So now that we've   been talking about lead nurturing campaigns. Can  you think of an example of a campaign that really   captured you? Whose emails have really caught your  attention I'd love to know in the comments below. Now I mentioned there are four factors to decide  before creating your lead nurturing campaign. The   first one is what's the goal of the campaign? That  way you can reverse engineer. If you know what the   outcome is then you can decide what's going to be  the messaging inside of it. Because if you know   what the outcome is you can think in the mind  of your audience. What are the objections that   they're going to have? What are the things that  I might need to help them overcome to see the   solution that I'm providing for them or where do  they need encouragement? Maybe where do they have   some mindset gremlins that can come up that I can  encourage them and help them to see the pathway.   Now once you know the goal of the campaign your  reverse engineer that's going to lead me to tip   two which is what are the frequency of your emails  is it going to be weekly, twice a week, daily. The   third factor you need to decide is who the emails  are relevant to? Are they going to go to everyone   on your email list. Are they going to go to just  members of a certain program or a segment of   those certain members? The great thing about your  email marketing providers is a lot of them have   the capability to show the people who are engaged,  the people who are opening the emails, the people   who are taking action. Now, sometimes you might  want to re-engage a list and see the people who   might not be opening as much recently and that  way you can send a specific email sequence to   see if you can get them back and engaged with your  content and the fourth factor one of my favorites   to consider is the sticking points in the program.  Like where are your members likely to get stuck.   What are the hard parts? What are the obstacles  that you need to help them overcome and maybe   during that time, you can include more emails to  guide them through any tougher sections. So for example in my program the VIP code we include  a few more emails in the YouTube launch section   because we suspect that this will be a sticking  point that people will want more guidance through. It's something that requires a little bit more of  their effort. You know especially for people that   might be camera shy and having to film videos. So  we give them a lot of encouragement and we award   and reward them with that support and nurturing.  Make sure you don't go anywhere because you need   to know what every email in your sequence should  include. If they don't have this you're not going   to reach the people who need to hear your message.  The first one is the hook. This is the first   line of your email that's going to intrigue your  reader the most to keep reading. So ask yourself,   how can you shift the first line in your emails to  add more curiosity or appeal to what your audience   wants or even relate to their pain. So now that  I've said that, I want you to think about your   behavior even go to your inbox after you watch  this video and look at all of the emails and   which ones capture your attention. Which subject  lines made you want to click and open it and   then once you clicked and opened it and you saw  that first line or first paragraph of the email. Did you keep reading it? Was the storyline  intriguing enough? Was there something that   grabbed your attention or did you think ah this  isn't for me and you clicked off right away? So   think about that from the eyes of your customer.  What can you say to them what can you write in   the subject line in the first line of your email  and continue to keep them intrigued throughout the   email that's going to keep them engaged and  the second thing your emails should include   is ELSA. Yes, I said ELSA not the snow  queen I know you're thinking let it go...  For these purposes do not let it go. ELSA is  a framework it's an acronym that I created   that's all about story selling.  ELSA stands for epiphany,   lesson, story, and application. So no matter how  long or short your email is it should include all   of these elements to keep your audience intrigued  and drive them through some sort of emotional   journey towards a call to action. I say emotional  but it's just some sort of thing that captures   their attention and has them following along with  whatever your story or your lesson might be. That   brings them to realizing this solution this call  to action you have is something that they need. Now it can be really helpful for you to outline  each email in your sequence before you actually   write them. That way you know the point of each  story and the purpose that each email serves   before you get to writing them and number three  the third thing that every single email needs   is for you to end with an open loop. What's an  open loop? It's like a cliffhanger think about   when you watch any tv show or Netflix when they're  saying like, "Hey, are you still watching? Do you   want to watch another episode?", "Yes, you do  because you need to find out what happened to   11 in stranger things", that's one of my favorite  shows on Netflix. There's always that cliffhanger   that makes me want to keep watching more.  Because I need to find out what happens next.   So if your emails can have that open loop that  cliffhanger that leaves them anticipating your   next email. That they can't wait for it to arrive  in their inbox or even has them responding saying,   "I need to know what happened or tell me  what next", that's also going to help your   deliverability for the email marketing Gods to  see that people are engaging with your emails.  So make sure that every  single email has your hook,   your ELSA framework for that story selling to  drive them to the call to action and an open loop.  Having a strong lead nurturing campaign is what's  going to help you to explode your monthly revenue   and get more clients. Now I actually have a free  infinite cash flow blueprint that can teach you   how to get more of your clients from hello to high  ticket by generating those leads, nurturing them,   and converting them. So click the link below and  get my free infinite cash flow blueprint today. you