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hey everyone so a big issue that i see with lead nurturing from a sales perspective is that a lot of people really don't do it and they specifically don't really do it with people that told them no people that weren't interested right now in your product or service and a lot of times it's easy to just go and forget about them go focus on your new leads and never follow up well there's a big opportunity that you're losing out on if you don't follow up with these people so today i'm going to show you a sequence that you can utilize to follow up and nurture people that told you no or that they weren't interested really really easily and really simply so let's get started [Music] first of all my name is patrick spielman i'm the founder of upticks and we help b2b sales teams launch and automate outbound sales campaigns pack their deal pipeline and drive top line revenue with our sales automation platform optics so let's get started so i'm gonna go through this campaign and this campaign is in upticks when people sign up for upticks it's automatically in there you can take it you can make it your own i don't want to turn this into a long-winded you know pitch about upticks but something i want to explain is it's not necessarily about the content of your lead nurturing follow-ups here it's really about the fact of just doing it so i'm gonna go through this campaign step by step and show you some things and you know how you can do it and maybe some different ideas on what the messaging might sound like but the first and biggest step is just to do something and the way you want to do it is just to automate it as much as you can so um in our system particularly let's say you change the lead status to not interested you can just grab a list tag that not interested list in here and then this process would start automatically so it's really really effortless to drive this process and so if you're not doing it you are losing out on really easy opportunities but let me get into the step by steps here so the first step and again it's not as much about the content than just doing something but in this particular campaign we're gonna send an email first and we're just gonna basically tell them like hey thanks for meeting um although it doesn't sound like a good fit right now you know as a favor to yourself ask yourself some questions over the you know the coming weeks and months and then you're going to ask them you know hey am i able to and then you want to insert the problems that you typically solve for your prospect so for instance you know am i able to easily launch robust lead nurturing campaigns am i able to never forget a follow-up am i able to effortlessly automate up on sales campaigns so those are things that we would insert for our use case up ticks just to get them thinking we want to get them thinking about the things that we can help them solve okay and then you know we're going to go into some some other words here i'm not going to go through this in in full detail if you want go ahead feel free to pause the video and check those out and we're going to let them cool off for a few months again you can change this stuff up for your use case and um you know if you want to do you know 30 days 60 days 90 days longer than that by all means do that again it's more about actually doing something than doing nothing now you do want to bacon some manual outreach you know a phone call of some sort especially if you're in the b2b you know high ticket space you want to build in some sort of manual follow-up so you could schedule yourself a task to create a to make a phone call we're gonna let them cool off again and then we're gonna send them just another automated email and uh this one's the way i have it is more about the it's the life's about timing email so you know it's just a quick follow-up like hey sometimes life's about timing wanted to touch base with you quick see how everything's going and then we want to basically follow up with the questions that we asked them you know a while back in that first email so we want to follow up on these we want to get them thinking see if they've really even thought about those or uh if they haven't just implant them kind of in their head again so um and then our call to action is going to be you know seeing if this is something they want to revisit now uh we're gonna again we're gonna space it out you know whether it's two months three months four months you know again just doing something i know i'm repeating that a lot but doing something is better than nothing then we're going to get into we're utilizing more of a repeatable template here where we're inserting these s and our system randomizes the messages or the lines that are getting used in the message so that we can use the same template over and over again without having to keep writing new email templates if you want to edit you know or write new like a single email template for every one of these steps you absolutely can there's just a way to make it a lot faster so when i preview this you're gonna see you know it actually pops up with words and stuff like that and then the next time i preview it a little bit further down it's actually going to read a little bit differently but they're not going to get it for in our case you know probably six months because we're going to do a 90 day delay we're going to touch base with them through phone another 90 day delay and then it's going to be just a little bit different than that last preview because we have several versions of each one of these lines that are getting reference when we tag a section within the optics platform if you're not using upticks then you know you're just going to want to create some different email templates as well again we're going to delay touch base you know with a phone call or whatever it might be delay another email again this is pretty repeatable so you can make this go on and on and on as long as you possibly want right now i've got this set up for 660 days so that's almost two years and you know sometimes you know it's two three years later that if you're just staying in front of somebody consistently that all of a sudden you know a challenge might arise and they think of you because you've stayed in front of them so again it's better to do something than nothing and you can do this almost completely on autopilot you don't really even need to do the manual outreach if you don't want to or if you don't want to especially early on but maybe you want to touch base with them i do suggest doing the manual outreach or even if you have cell phone numbers baking in an sms making it look really really human like you just picked up the phone he sent him a text message you can do that and you can do that in the upticks platform as well so again i know i'm beating a dead horse here but the biggest challenge i see with lead nurturing is that people just aren't doing anything and it's so stupid easy to just do this really really on autopilot so you really have no effort or time involvement in the process really in the grand scheme of things and these are people that are already familiar with your product or service so you can skip once they are interested you can skip a whole bunch of the sales process that you probably already went went through and um you know it's going to be a lot easier to close these deals especially if they respond because you know they've already told you know if they get back to you then they're really going to be interested because now something's changed in their life for their business so that's it that's uh what i've got for you today with this not interested campaign if you found some value in this i'd love if you would subscribe to the channel hit that notification bell so you get alerts every time we launch a new video if you got a lot of value on it out of it and you want to check out upticks you can do that absolutely free with the link down below i'd love for you to check out our platform and help we see how we help people automate and streamline their sales process so again hope you found this one helpful and we'll see on the next one