Lead nurturing process flow for Legal services

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one welcome this is Samuel ie once you do capture their contact information what do you do you need to nurture your leads because 99% of leads are not ready to commit the first time they meet you online it is very important so nobody goes from seeing you online to taking action so what you can do is you could create an automated email series an automated email series is gonna be it's gonna be sent anything anytime somebody submits their content their email to you so you creating the most series and I'll show you exactly what that looks like you want to keep it very simple and you want to write your own email so you don't wanna give it to a copywriter you just want to write it yourself right everybody casually the same way that you write an email to your best friend and you want to pretty much explain who you are what you do and how you could help your your prospects you want to answer the top objections that people have show reviews tell your story you know there's no one specific way to write these emails but again incorporate all these elements you know keep it simple write your own emails as you talk objections share reviews terror story and somehow incorporate and emails these emails and in incorporate these into your emails the best - best technologies software's they use for this is active campaign or convertkit both of these are great again you don't have to go do your research I could tell you the active campaign and a convertkit are the best ones and then that I get a lot of questions about frequency and it's always better to send more emails than not don't worry about how often you send them it's again always better to send more emails or not a good rule of thumb is usually for emails in the first week is is good and then three emails week after that but overall again the more emails the better as long as you're providing value and providing good content it doesn't matter how often you send emails another tool you can use is use dub to add videos to your emails and I'll show you exactly what that looks like it helps a lot with conversions once when somebody sees a video of you and they see your see your face and they see you talking it really helps with the conversions it really helps them commit to you so when prospects can see your face and hear your story again it really helps a lot an editor you can use again I'll show you exactly what this looks like is using mixed Mac's to send automatic email series instead of Gmail so let's just say if somebody submits their contact information on the landing page you want to use at the campaign or convertkit however what happens if somebody sends you an email just in it just say sends you a cold email to your email address then that's what makes max is for you can use mixed Mac's to send automatic email series inside of Gmail so I used both of these both of these tools I use convertkit and I use Mac's markers so let's take a look and I'll show you exactly what my tea must look like this is it so I have an email series once they opt-in in Emily's sends them this email and the two hours later send them another email and then the next couple of days the day after that is send them pretty much a video call it value value bomb and the email and the email next day after that next day of that next day after that next day after that and this is what dub is dub how much ads this nice little jiff inside of your emails and imagine getting a video imagine getting this email hi this is my e-business lura frontrunner I recorded a short video for you that explains how it can help you stir your us business and it has a video kind of introduces Who I am my how can help them and this does really well this does exceptionally well so this is again I'm using dub for this this is max max this is again if somebody emails me instead of Gmail then how would I be able to send a sequence to them again a sequence is a series of emails because most people don't take action from one email so I want to be able to create a sequence to say hey if somebody emails me go ahead and send them this sequence of emails to to this prospect that way if even if they don't respond back to the first email I'll be able to send them multiple emails and this wasn't me again mix MacBooks like there's templates and sequences have templates created for different questions and answers I pretty much at this point know exactly what questions people asking for and I'm gonna created templates for all these so that my admins will be able to answer my emails and uses templates to answer these questions and these are sequences and have different sequences for collecting reviews what if I won them if I want to follow up in two days then I use this follow two days and it just makes the whole sending emails in the English sequence is much easier so what this is this is what makes Mac this is what it looks like as you can see I took a pretty much like a video Jeff video to show you guys the exact how it looks like and then I'll let it loop it's gonna loop right now so I could show you exactly how this works so what it looks like if somebody's emails me and says hey and need an EIN so what i do i put it in code it says sequence add the sequence to it and i put their first name and i automatically it will it will create an email and I will say the entire email and it says right here says if email to is not reply back to within within one day then go ahead and send in this next email in the sequence and you see everything one of these 1 2 3 4 5 6 those are emails in a sequence automatically again all my emails are already created I'm not typing the same email over and over I already know exactly what they need and I send them a sequence instead of Gmail that explains how it could help them again this is mix max you