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how to automate lead nurturing process effectively in this video i'll be showing you the complete six step that you need to follow to make sure that you are performing your lean nurturing process in a much better way hi this is saranan and i'm the founder and ceo at solid performance crm let's get started with the steps so that you can make your lead nurturing process more effective when compared with any other old techniques that you're following first and foremost thing is you need to choose the right crm now if the crm solution what you are using is not good then you will be facing a lot of difficulty now this crm whatever you are going to use should have the capability to send delayed mails in an exact way however you want to set it up it should also have an option to add hyperlinks and images or text along with the content in the mail if possible you can also add emojis in the mail so these are all the requirements that you need to consider while choosing a crm now if you ask me for a suggestion i highly recommend you to use solid performance crm because it has got all the lead nurturing process done and set up in a much better and effective way in the description below i have shared the link to start the free trial and you can use it up set up the lead nurturing process and see how it will help you number two set up the sequence now setting up the sequence is highly essential in case of lead nurturing process because lead nurturing is not a one day activity you have to set up mail sequence for at least one month now over a period of one month you can send up to 10 to 12 minutes not more than that because if you are going to send them a mail on a daily basis it might not be too relevant until and unless your product or service is having so many benefits and you want to share that with the prospect or lead so setting up the mail sequence is really important and i have shared many other videos on how to set up the email sequence on all those things for linear sharing process you can subscribe to our channel or you can check out other videos in our channel to get a better clarity now once the sequence is set up now you need to monitor the success rate now what do i mean by success rate when you're nurturing the lead over a period of time for example let's consider you are sending mails to 500 potential leads or you know contacts or raw data now out of this 500 how many people are making enquiry to you like how many of them are submitting the lead form what you are having in your landing page now this defines the success rate of the sequence what you have set up now you really need to monitor on which mail this success rate is happening and you can see whether you can be able to optimize this because until unless you optimize this and make it more better you cannot be able to increase the success rate that is really important number four once you understood what is the success rate what is happening and all you have to modify the content if required understand this setting up lead nurturing process is not a one-time activity many a times you will think that this is a one-time activity and you can forget it forever but it is not the case you have to monitor the success rate and if the success rate is really not that good as per the expectation you need to modify the content you need to understand when you made a mistake how you can make it much better that is what is really important number five once this sequence is reviewed and you are happy with the final content you can make the final automation and again as i said this also you need to monitor it on a regular basis because once you are monitoring this on a regular basis you will get to know whether it is performing good or in case if it is not performing good how to optimize it or even if it is performing good you can make that performing much better than whatever it was performing before now the last and the important step is set up new sequence so what do i mean by that for example you are already having one set of lead sequence maybe you can have category a now you can create category b and set up a different kind of lead sequence and try it out now what will happen is you will get to know you know you can be able to easily do a b testing on which is doing better whether sequence a is doing better or sequence b is doing better now if sequence b is doing much better then you can analyze and you can make that new sequence as a final sequence so always you need to perform this on a regular basis so that it will really help you in performing much better than before that is what is really important and that will help you in automating your lead nurturing process in a much effective way now one of the most important thing many people forget is the landing page you have to make sure that your landing page is really good and it should attract the leads in such a way that whatever contents you are speaking in the mail when they are visiting your landing page it should match the requirement whatever was told because many times what people will do is they will not think about the landing page they will be setting up the lead sequence and they will be redirecting all the visitors to the home page that is not the right idea you have to have a separate landing page so that your visitor will land in the exact place where you want them to land and they will see whatever exactly that you want them to see that is what is really important i hope this video helps you in making your lead nurturing process much effective see you in the next video bye