Enhance Your Vendor Negotiations with the Lead Nurturing Process Flow in airSlate SignNow

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Hey there, in today’s video, you’re going to learn the insider secrets of b2b lead nurturing which is working like crazy right now. In fact, I’m going to reveal all of the powerful strategies, tactics, and tips to help with your lead nurturing efforts and turn your leads into paying customers as fast as possible. But, just remember one thing. Whatever I’m going to share with you is not a bunch of generic advice. These lead nurturing strategies are proven to work if you go and do the work after watching this video. I can bet on that! And, I want to give you a free gift if you stay till the end, that will help you to boost your sales, exponentially. Now, if you’re new to the channel, my name is Patrick Spielmann and I'm the founder at Uptics. At Uptics, we help companies apply the best sales processes that help their sales team squeeze more revenue out of their lead lists with our Cold to Gold Selling Systems & Software. Now let’s dive right in. Ok, so I scoured and brainstormed all my lead nurturing strategies and I picked out my Top 5 Tips that I know will help you nurture leads like a rockstar. So let’s start with tip #1 for lead nurturing, which might be one of the most obvious ones, but it’s the most important one of all. And that is that you JUST NEED TO DO SOMETHING! Look, most businesses get caught in the day to day grind and forget about one of the most important parts of any successful sales or marketing strategy and that is: Following up with leads. I get it, it's easy to get bogged down in your work or to always focus on getting new leads. But what we don't want to do is to waste all of our time and energy on getting new leads that we forget about the ones we already have. It's expensive enough to get leads in the door, so we need, at a minimum, to just do some sort of lead nurturing. It sounds stupid simple, but it's the honest truth. So before you overwhelm yourself just realize that doing something is better than doing nothing. But, wait a minute! When I said to do follow ups it doesn’t mean you should do it manually and waste your precious time. No sir! Or Ma’am. Not at all. You must use some automation tool that will do the hard work for you & bring you qualified leads while you sleep. You might forget about the follow-ups but the automation won’t. (I will give you the names of some great automation software in a few seconds) But before that… Let me tell you about Tip #2: Once you start nurturing your leads you'll want to follow some best practices. But, what should you do? How should you pitch or do anything that makes your leads warm and force your prospects to book a call with you? Here’s exactly what you need to do: The most important strategy for lead nurturing is following the 80/20 rule. Now you might be thinking Oh my god! What in the hell is this 80/20 rule? Well, it's very simple. You see, 80% of your nurturing and content should be value added. Meaning your leads will learn something, get free stuff, and just start to get to know you as a company. The other 20% can be for selling. You can strike this 80/20 balance in two ways. You can spend 80% of your message adding value and bake 20% of selling into the end, OR you can keep 80% of your messages focused on value and 1 out of 5 messages (20% of the time) you can build in a message that is focused on getting something in return. The choice is really up to you and your business. I prefer a mix of these two, but to keep it really simple I suggest starting out with using the 80/20 rule inside of each message. Now! Before I move to tip #3 - I want to let you in on a little secret. Did you know it's scientifically proven that you can get 100% conversion rate on your lead nurturing game if you click that like button & subscribe to our channel. It’s true! But the only way you’ll find out is if you try it :) Now, onto the third tip for lead nurturing which is your Call-to-action or CTA as we call it. You see, everything you do should have some sort of Call to action. This can be as simple as directing them to clicking a link, a button, or replying to you in some fashion. The reason you want to do this is to get your leads in the habit of doing something so that your lead nurturing isn't boring or stale. A pro tip here is to embed some secrecy into your Call to action. If your leads don't always know what is on the other side of that call to action this is going to peak their curiosity and help drive them to the action you want them to take. Now that said, you don't always need to be secretive. There's a couple of other strategies you can use for your call to actions: Moving on to the next tip. Tip #4 is to use what we call Scarcity. Scarcity is where you do not make something readily available. Let me give you an example: have you ever been browsing Amazon and noticed when they say there’s Only 5 items left in stock…? That’s intentional. They are using scarcity to get people to take action and you should use similar tactics in your business. But just like anything else, make sure you use this tactic gracefully. You don’t need to use it in everything you do otherwise your leads will just build up a muscle memory. So make sure you change it up from time to time. Speaking of time, that brings me to Tip #5. You can use “time” to your advantage as well to get your prospects to take action. I like to refer to this as giving them a Shot Clock, like in basketball. Let me explain...when you make something a limited time offer it really amplifies your leads desire to take action, similar to using scarcity. This strategy can be used in lead nurturing but also in proposals, negotiations, and your deals. That’s a topic for another day. For now, start thinking about how you can use time to your advantage to get your leads to take action. A couple examples might be a webinar, a masterclass, a special promotion or sales that you’re running. These are pretty simple things where you can put a day and a time for when the offer is going to end. Now! Before I tell you what I’ve been hiding from you. Let me know,,what are some of your best lead nurturing tips? Let me know in the comment section below.. At this point you might be thinking that okay… these tips are helpful but Patrick how do I implement these tips & strategies in reality? Well, for that purpose… if you recall at the beginning of this video I told you that I would tell you about the best software for lead nurturing. There are a lot of softwares in the market but we are going to use Uptics for that. But look, there’s no other company like Uptics out there that will give you and help you implement the strategies that actually work, into your business. So not it’s time to face the truth, if you're struggling with lead nurturing and you want to implement the best strategies then...I would suggest you to book a strategy session with us where me or one of my team member will provide in-depth analysis of your sales system, spot key sources of revenue loss in your sales process and provide you a custom plan for lead nurturing and your outbound sales to increase your company's revenue. It's FREE and don't worry we don't use any kind of hardcore sales tactic. We hate those things. Also, let me tell you one thing, the only reason we're doing it is because the people who go through our strategy are so happy and impressed that they ask us if they can be one of our customers. We just provide real strategies that work sp we are building a relationship with you and we know if you learn our strategies and implement them into your business then you'll get results for sure and later you'll refer us to your friends or network, even if you are not one of our customers. Or, maybe later you decide to become one of our customers just because we provide you a strategy that ultimately increased your sales & revenue. That's the reason we do this. So, if you want to get more ready to buy leads or prospects by spending a fraction of time than what you're spending right now in your sales process then click on the link below in the description and book a time for our special, & rare, b2b sales strategy session. And, if you do book the call then we have a gift for you...at the end of our strategy session, we'll give you access to our $6000 course "B2B Sales Process Fundamentals" for Free including access to our private Facebook group where successful entrepreneurs, sales superstars, business owners & awesome marketers hangout. So go ahead and click that link now, and we’ll see you there.