Lead nurturing program for real estate

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so you want to know what is the best sell lead source for you as a real estate agent well listen if you've been buying leads from services like Zillow realtor.com old leads market leader Boom Town or any of these similar platforms right now understand this you have zero competitive advantage over all the Adderall CD agents in your Market these leads come in from sources where the potential buyer or a seller doesn't even see you so when you get that lead they have absolutely zero idea about who you are and they're most certainly not expecting you to reach out to them and the worst part is that these leads are expensive so when you get the leads you return on investment on it is not going to be that good and in many cases you actually just break even or actually lose money with these lead services and let's say the real estate market just shifts and for the worst and your leads dry up there's nothing you can do about it because you're reliant on this platforms it's outside of your control but what is in your full control is your ability to generate your own seller leads so then what is the best way to generate your own solo leads what is the best way to get seller clients as real estate agent without these platforms so during the last half a decade I worked with hundreds of Royal City agents helping them with listing client acquisition and their team has analyzed thousands of Agents listing client generation systems and I've been able to see behind the scenes of what works and what doesn't work every imaginable cell lead generation method and actual results they produce and I can tell you that the best sell Elite swords is actually not a source but it's a process and what I mean by this is that you'll never find some sort of magical holy cradle source that just gives you leads that are hot ready to go and ready to sell their houses right now only with you and gives you no objections just makes you rich in a single event it's all always a series of events to take place in the sequence an easiest way to think about it is just think about the listings you've had in the past a year past year first two years and think about those clients think something about those transactions probably most of them came from your sphere of influence referrals or maybe some sort of past client so what does this mean for you what does this mean for your marketing well you got all these listings not because it's had some sort of magical lead Source or some sort of magical software got these listings because certain people knew you they trusted your expertise and they felt like working with you is a great idea and you didn't get these people to feel this way about you through again some sort of source or some sort of event it was all a result of a process that the person went through in their minds in their lives whether it was meeting them in person a couple times whether you email them whether you send them some marketing materials whether you showcase them your work or whether you work with them and really was a process that they went through so really the question is not what is the best lead Source but rather how do you cultivate that status of being that go-to agent for a local homeowner that currently doesn't know you doesn't trust you doesn't see you as an expert and how do you do that at scale and some getting only couple people to see that how to get thousands of local homeowners to get that outcome and how do you do that in the best effective cost-effective way possible time effective way possible for your business as well it's about how can you do what you have already done but you already know how to do with your sphere influence which people you already know but at a greater scale with a lot more people and a crucial thing to understand about this is that there's always opportunity Zone in the marketplace and what I mean by this is that the best seller lead sources or the windows of opportunity to become a local go to agent how have always been changing and they're always been shifting so The Hot Zone that's going to allow you to get a lot of listings and make a lot of money is one that's going to allow you to get in front of thousands of local homeowners but also one that has very little competition so very few people are actually doing it so for example let's talk about Fizz builds let's talk about expired listings let's talk about this sort of like grinding it out mentalities there's a lot of opportunities for you to get in from a lot of local homeowners that are actively selling but the problem is competition is extremely extremely Fierce only a very small percentage of agents are able to get consistent results by calling fist bows by calling expired leads and that's why actually statistically about 33 of the listings when you look at the numbers they come from referrals not visible not expired not any of these things and it's usually the people who are telling you to do fsbos or to do expires or reduce some sort of circle prospecting these are usually the extra word type naturally born salespeople who thrive in that cold calling competitive environment but the truth is cold calling Circle prospecting fist bills most of the raw City agent is just not something that's going to be the most best effective use of time for those people because simply not every person enjoys being on the phones five hours a day talking to random people getting hung up on and just spending a lot of time so cold calling fizzbos cold calling expires cold calling Circle prospecting leads I mean that certainly works I mean if you talk to a thousand ten thousand people right of course you're gonna generate some seller leads that way but I don't personally think that's the best way or that's the best selling Source by any means because just takes so much manual time so much manual labor to do that and also because the competition is just so Fierce there's all these I Isa teams there's all these virtual companies there's all these other Realtors hitting up these same exact people and just trying to sell them just through a phone conversation which nowadays obviously is very very low on a stimulus scale when we have phones when we have videos when we have social media right we can do all these things really just by putting out content and getting those local people see us without spending 5-10 hours a day now so what are the best sell lead sources and what are the best opportunities for you to become the local go-to agent with thousands of local people that meet all these criteria they're low on time scale they're low on competition scale and they produce you sell or leads that actually want to work with you where do we find that Hot Zone when it comes down to taking that advantage of that opportunity well we can break this process down into two different categories there's free and there's also paid let's first talk about the free side the free side is meeting people in person as local events community events Gatherings making friends with people you meet it's open houses and so on and so forth this is also organic social media it's created content talking with people on Facebook Instagram LinkedIn YouTube all these different platforms now these things right now might not come as a surprise to you probably already heard that before but the difference between making these things work and not work is a very nuanced subtleties of how you actually do these things so I'll give you an example One agent might do YouTube they produce YouTube videos and they put out a lot 100 videos on YouTube now the videos that they put out are automated they're generic they're very very kind of quickly put out there and just put it out there right and because of that reason they get zero new clients as a result despite again putting out 100 videos on YouTube another agent but again without 100 videos on YouTube but actually create audit themselves they make the videos really good they learn about the different thumbnails to learn about the different headlines to learn about the different optimization strategies and they actually get 10 new clients as a result for putting out those videos and then a year later they're out getting 50 new clients a year from their YouTube so as you can see the difference was not in the actual strategy it was not in the fact that they both used YouTube but isn't a fact of how well they actually executed the actual strategy now one thing I want to highlight about social media is that out of the thousands of Ages of our team has talked with all the agents that were using automated or templated posts on social media had literally no new business from your social media and this may sound surprising or something new but it was virtually that way almost every single agent I talked to anytime I heard they were using automated or templated social media uh content under platforms or the profiles they were getting really no results from it on the opposite side of that the people who created their own content on social media to really executed the strategy with their own voice behind it put a proper top behind it use proper strategy behind it they generated a tons of new clients from their social media almost from the first month so just like you don't Outsource your relationship building that you do in person to your assistant you can't really Outsource your social media content to someone else either you can get help with it but you shouldn't Outsource it or completely delegate it to somebody else just just doesn't really work that way now let's put that point and talk about the other side of the equation which can be paid strategies and obviously the very first thing that comes to most people's mind is going to be social media advertising most agents are doing some social media advertising but quite often is done through some sort of marketing software it can be KV core it can be any other marketing software you're using right now and you left in a situation where you are getting a lot of leads coming to you but you have to do a lot of cold calling you have to do a lot of chasing now this happens because on the front end you use the marketing software and you look like everybody else and your marketing was not personalized to you and your exact ideal clients so you don't want to use a marketing software or put out very generic ads but instead you should create your own advertising campaign to yourself now you have the ability to Target your ads with your clients specifically you have the ability to capture these leads in a way where the home owner after becoming your lead they become familiar with you and this is going to make your lead nurturing and conversion process a lot smoother because you have the full control over everything generally the best place for agents to run ads on is Facebook and Instagram because they truly have the widest range of demographics possible most local people can be targeted on these platforms and it's also the easiest platform to make your ads profitable now the caveat to this is that most agents are not willing to put in the work to learn this or even do this and most agents think that running ads is just something that should be outsourced this takes us to that exact Hot Zone we talked about earlier most people they are not willing to do this they are not willing to learn this or do this and because of that it has very little competition there's very few people that are doing this but imagine the opportunity of the what if thousands of local people saw you over and over again on social media consume that content and ultimately started to see you as a realtor they want to work with without you even personally calling them you door knocking on their doors or you sending them some sort of mailer right so this takes us to that Hot Zone where we still have that opportunity right now today where it's very little competition but a massive opportunity the problem is a lot of the times Realtors who are again telling themselves like okay I can do social media or I want to do social media I won't have time for this they fail to realize those second and third order consequences of having a generic non-personalized sleep capture system at the front of their marketing system so even though people always think that oh well I don't have the time to create content they still have the time to chase tons of leads cold cool bunch of people and then just be in that position where they're desperately trying to get a cold lead to where with them they still have time for that but they don't have supposedly time for creating that unique content it's going to be there anyway for three next three six months to a year now obviously for people that are willing to go the extra mile and look deeper than most people this immediately opens up a massive competitive Advantage for those real estate agents