Empower Your Financial Services Business with airSlate SignNow's Lead Nurturing Services for Financial Services

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hi again in today's video we're gonna get in touch with your nurturing side and your ping-pong playing side intrigued I hope so because we're going to talk about how to seriously increase the probability that you're lukewarm leads and become contented clients know it's easy to get excited when you generate a lead online but hey slow down just because you got yourself a lead doesn't mean you should immediately go for the touchdown nope because getting that lead to become a bona fide client is less like football and more like ping pong sure because okay when you get a lead it means they're returning your serve and when they do you're gonna keep the game going by setting them shots to keep them interested and engaged shots that are easy to return ones they like that way they look forward to the next shot because you want them to enjoy themselves and get to know what it's like playing with you could in the end they're certain that they're going to be the big winner and of course you are to this back and forth communication is called lead nurturing and here's how it can work if someone downloads what you offered on your landing page how are you gonna reply we want to come to my office for a consultation know at this point you haven't even gone out on your first date and you're asking that they want to walk down the aisle so a better way to approach it is this send them a few well-thought-out emails that gradually build them the stuff they're interested in something that reads like this hi Chris or whatever their name is I discussed a few retirement topics and the information you received and I have a quick question just curious what's your biggest retirement concern right now that way if they reply you've effectively got in the conversation to progress closer to your goal of building a relationship take your time this game may take a while ing to HubSpot research prospects receive an average of 10 touches from the time the end of the top of the funnel until you've won them as a customer so what are you gonna do to keep them interested for 10 shots emails well you develop a real personal connection with them and provide information they need you'll present the value you offer them be a problem-solver provide solutions for the pain points they're feeling use tension grabbing subject lines to keep your message from falling unnoticed into the email abyss use personalized emails with a single clear call-to-action in each one because personalized emails generate six times higher revenue per email than non personal ones you'll provide content that has value like maybe answers to common investing questions a useful worksheet or anything that shows you're a great person to work with I tell you cultivating your prospects like this will pay off over time and it will make them more open to the idea of something more substantial like say a phone call or a face-to-face meeting and it pays off in revenue - leads nurtured with targeted content produced an increase in sales opportunities of more than 20% in companies that excel at lead nurturing generate 50% more sales at a 33% lower cost now that's impressive results like that will sure make you glad you've got in touch [Music] if you like what you learn go and share with a friend or you could pick like or you could subscribe do whatever you want to do we appreciate it catch you later thanks