Empower your Production with the best lead nurturing solution for production

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hello everyone and welcome to the webinar all around how to improve your sales with lead nurturing thank you for joining me on this recording and i'm guessing that you did sign up to the webinar but unfortunately darius didn't um go inside so you are signed up and ready to learn about lead nurturing so hopefully with this recording i can bring some knowledge to you so first off i like to always kind of showcase who i am so you can get to know me a little bit better um so who is lisa balance which is me so when i look back at kind of my childhood and i was always around entrepreneurial parents uh had their own business and this business was in falconry and farming so from a very young age i've always kind of you know strived towards having my own business um and that influenced my decision to go to university and do um a degree in international business studies in my final few years i decided then to specialize down into global marketing because um looking at cultures and different countries how people market the products so differently was very very interesting to me now whilst i was at university i took my first attempt you could say at actually starting my own business which was called delaport decor now due to my father breeding falconry birds of prey i spent a lot of time out in the middle east from a very young age now what this meant is that whilst was there we used to buy a lot of things and bring them back home and one of these specialities was a lot of home decor products and there were so many people that gave so many compliments but you couldn't find anything like this um here in the uk so at 18 i decided to find the wholesaler out in the middle east um and actually purchase a shipment and bring it back to the uk so when i actually you know imported in i had to create a website social media i did like an open day event um so people could come along and see all the stock available and this gave me my first kind of insight into what owning a business is all about and also learning about income duties accountants and all that kind of thing which as a creative is uh probably one of the harder parts um and whilst i was at university as well i had the opportunity to take a placement year which was at a company called repton medical now this was a small medical company that supplied um kind of like full management and critical care products um to the nhs i decided to stay there after university for a couple of years just to build on my experience um and then i then wanted to move on to a bigger company and that's when i went to join um martech marie now this company is a leader in the maritime market for ship safety products so i joined as a marketing executive six months later i got promoted to marketing manager where i became part of the board and the leadership team and i built this team as well myself so i you know built a team of about four or five members over the four years that i was there we did every form of marketing in-house so as you can imagine my marketing skills went through the roof um and that's when i actually you know saw an opportunity there for me to kind of work for myself and offer this service out to other businesses so that's when i started 10x marketing consultancy and i actually went full time into that business in april 2020 so amazing timing for you know the worldwide pandemic but thankfully everything has gone well so far and because i wasn't busy enough last year in 2020 i guess there was nothing else to do i also started a second business with a co-founder as well which was called to the next level now this focuses on offering marketing training courses online um in specialist areas so if you do want any further information in that um please reach out to me directly and i can point you in the right direction to the website and some courses that we've got on there for free already so 10x marketing consultancy who are we so ultimately i class ourselves as a business as a content marketing specialist so we help businesses to generate leads um that convert ultimately into sales so helping them with their pipeline and driving long film content and long-term content to um their audiences so we can help businesses you know do the hard work and we are confident that we can get the marketing results that any business is striving for um within the team at the moment there is uh one two three four six of us six of us um within the team and some that are based in different areas of the world which is fantastic so we can offer around an all-round service as we do have global experience uh we did actually win um the team a award-winning marketing automation award now marketing automation is lead nurturing it's just a different word for it so if you are in the right place with the right people to give you some top tips you are um and ultimately due to my background in business we are more b2b specialists now we do have b2c customers um on our books at the moment which we love working with but ultimately that is where our specialisms lie and within the company we do offer five different forms of content marketing services the first one starting with website so if anyone wants to get online we can build a you know a fast and efficient wordpress website for them and we can do all the hosting as well and make sure they're all set up we then offer content writings whether that's for landing pages whether it's blog posts articles you name it we can help you with the writing side to make sure that it's engaging educational and emotive social media this is probably our most popular area uh which will help the most amount of people with so there's a couple of different options within social media for us um it starts with creating content and actually passing it over for someone else to kind of you know still manage their own platforms and they can post it as they wish um or we can offer that as a full service so we can do the management as well so we can schedule posts for them and do some engagement and then there is a final package actually that's quite new uh which offers the first two and it also does um some outreach so if people are wanting to really start messaging people and building up those connections and conversations we can also do that as well um lead magnets so these are pdfs or webinars video series guides anything that we you know your audience would ultimately want to put in their details for to download or watch this creates a lead magnet and based on this we'll also pull together a landing page uh so the form and collect the email addresses in the most efficient way and we'll also make sure there's an automation at the end so people are um still getting communication from from you and the final one is email marketing so whether people just want one-off campaigns they want a monthly newsletter or they want you know um you know an efficient weekly kind of email campaign to their audiences we can offer that service out as well so they are the five ultimate areas on what we kind of work on with our clients here at connex so the reason why you're here is obviously to learn about lead nurturing so first off i kind of want to introduce you to what it actually means now lead nurturing there's many different words for it there's lead nurturing there's um workflows marketing automation there's lots of different kind of buzzwords for um this form of marketing but we'll stick with lead nurturing throughout this kind of webinar just so it keeps it consistent but ultimately lead nurturing is the automated process of sending personalized and relevant email content to prospects and customers at every stage of their buyer's journey so if we look to the right in this little diagram um you've obviously got your contact at the top and ultimately what lead nurturing does it goes through a funnel of educating them informing them engaging them and ultimately tries to convert them into a customer now you can do leave nurturing as well for your existing customers and that mean that can still go through that same journey but the convert stage would be you know an upsell or a cross-sell to get them to actually purchase more within your business but we'll come to that a little bit further down into the webinar so an overview ultimately lead nurturing starts with your website so if you've not got a website that is the first stage that i would recommend you to do but on the website when on an anonymous website visitor shared information about themselves they ultimately become a qualified lead it's because they're interested in your brand lead nurturing campaigns will help you to build relationships with these leads from their first interaction to the time that they become a returning customer by sending content that directly answers your audience's questions and relates to their needs you can help solve their problems and offer a solution lead nurturing is not about immediate sales it's about warming up the leaves which um with engaging content keep your brand at the forefront of their minds so if someone comes onto the website fills out a form possibly a lead magnet that is um there's lots of different ways which i'll go into further but say we've got a lead magnet they're going to come onto there they've downloaded that lead magnet so ultimately they are becoming a qualified lead they're actually shown in an interest in your branding company and then with a series of emails you need to provide educational content that's going to answer their questions relate to their needs and ultimately you're going to convince them and that when the time is right that they will come to you for the solution that they're after so what does it do so a lead nurturing allows you to build relationships with the prospects and customers you actually want in your business when a website visitor shares their email with you by either downloading contacting or requesting they are purposely opting to become a lead into your pipeline they're signing up for nurturing and opening up a channel of communication with you that's really important they're actively saying i'm happy for you to continue to market to me i want to hear from you with the right content tailored to the right audience sent at the right time marketers can gradually inform prospects about their brand solutions and eventually inspire them to become a customer so hopefully look at that picture you're driving people into your funnel pushing them forward ultimately to them to come out as a customer so did you know that on average it does take five to six commercial touches until the message has sunk in this is why lead nurturing is very important there's many people that i start to work with that wants to do an email marketing campaign they believe that the first email that they send out to their audience is gonna you know bring lots of wins back but unfortunately it doesn't and most of the time people are left disappointed and that is because people need to hear from you quite a few times to make an action so five to six times so don't be offended if the uptake on your amazing content is low with the first email that you send build your strategies to take this into account and make sure you stop when the user engages so when someone does become a customer you need to then move them into a separate lead nurturing funnel don't keep going through the same one where you're convincing them to come and come and be a customer because they're already there that is very important to do so the benefits of lead nurturing so ultimately first off it establishes contact immediately with your leads so when someone's actively putting in their email address onto your website they should automatically get an email straight into their inbox and you are you know creating that content very very quickly now if that went to a sales team member it might take a lot longer and the quicker you can actually actively speak to your audience once they've made an action um your chances of them actually converting is a lot higher you can also build fort leadership so it allows you to really showcase your expertise in the industry and you can maintain consistent communication with them so again if a person was doing it in your company i'm sure they wouldn't be as consistent as what an email could you know potentially work as it allows you as well to identify any interest they may have or pain points it allows you to um find segmentation opportunities so segmentation within your actual database so with the different kind of clicks that they might do on emails or opens or actions you can really start to segment that data to really understand who they are as a target audience you can maintain or increase engagement that is within your email so you know we can try and uplift your open rates and your click-through rates you can find uh cross-sell and upsell opportunities this is with existing customers and finally it allows you to really encourage referrals and new lead generation so in one of your emails in your nurturing path it can be around you know refer a friend or get x amount discount for um you know inviting a new customer these are really really good things that you can really start to build into your lead nurturing for your clients already uh just to try and expand the number of customers that you have so how does it work so both you know the two different kind of audiences here um within your business so you've got new people coming in so new leads um so for this you want to take them on a personalized journey of your brand and your solutions and then there's also the element of your established customers already now don't forget about these um you know it's all right doing all your marketing towards new lead generation but you still got to market to your existing customers as well um and what the reason why is that you know you're giving reminders that they're part of your brand's continuing story and you can open up new chapters with more solutions and so again going back to the upselling and cross-selling they might not know that you do different products within your business or services and this is the time where you can really start to build this in it either might be um an onboarding style email as well for established customers but i do have a slide later on in the webinar which talks you through many different types of lead nurturing paths and so as the diagram shows uh the website form uh they fill it out they instantly get an email and then let's see if they open it so if they've engaged or if they don't open it there's no engagement if they have opened it you'd hopefully then start to build up some more customized emails uh more personalized ones offering them a journey and if they don't engage you might decide to do one last email as a re-engagement email it might be a change of subject line or a change of content altogether and again if they don't open that then i would try and filter them out of the funnel so when we look at triggers building a lead nurturing path you can add decision factors in there like i've just said if they open or if they don't open you can take them down different paths and but you know most of the automation triggers can be done by either open rates or click-through rates on an email and it obviously will influence the future emails that they do receive as you can see this is an example very simple one um but step one the audience has come into your database uh step two they get the first email step three you've decided to let um a two day delay go and then in two days you've got a decision trigger uh did they engage so if they have uh they go down one path so they get a next email and if they didn't um engage they go down the new no engagement list and they might actually then filter out of that journey completely um so that is a very very simple you know two-step um you know lead automation need nurturing automation so the aim of a lead nurturing workflow is to build the relationship so you need to educate your audience so don't over spam with generic sales messages it's not the time to sell and that is very very important um it doesn't teach the audience anything or take them on any type of journey by going down the ultimate selling route you need to identify specific audience needs and then tailor the content to the audience it is designed to inform and educate your audience in a personalized and relevant way it sets the stage for sales so you need to really play the long sales game you're not rushing in rushing anyone into making a purchasing decision you're building an informed and interested audience it's your time to really start to build some trust and social proof with your audience and there's a strong chance that they'll come to you when they are ready to buy that is a very important factor you might have a lead nurturing journey that runs for you know three to six months if you want to that's the level that you wanted to go to and you'd hope that in that three to six months that one point in that time period and you've educated them enough they're starting to know who you are like who you are trust who you are and when they are ready to buy you are at the forefront of their mind to come to stop wasting time so if your sales team engages a lead too early they have to spend a lot of time explaining what your solution does and pitching the value proposition now lead nurturing has the power to significantly speed up your sales cycle by taking care of some of that education before a lead even reaches your sales team it's effective for both of those actively and evaluating your brand and those who aren't quite there yet just make sure you use the data that you have on them to deliver the right message so it allows your sales team to maybe go into the lead nurturing path see where they're at see what stage they're at what they've actually received already before they start to make that call a targeted nurturing approach ensures that they're as educated as possible by the time they are ready to speak to a sales rep but they don't feel too pushed that's very important this lead nurturing ultimately supports your sales team so um the previous webinar that i did um which was back in april was all around email marketing now that was kind of like the first step of um the email world you could class it as so if you've not actually watched that um i will leave a link in this youtube description box uh so you can go and have a watch of that and but in that i really discussed you know about email marketing platforms the benefit of email marketing uh some top tips um some design templates i went through loads of different things so if you've not already watched it please go back because this lead nurturing one is ultimately like the next step up from email marketing but this slide was in the last webinar and i think it's really important to bring it into this one as well because i want to showcase people the different platforms that are available depending on budgets um to actually create some lead nurturing path yourself so the first one is mailerlite so this is the cheapest option on the market at the moment that i would recommend and it's one that i use for a lot of my clients already and it actually allows you to use the platform for free if you've got under a thousand contacts so if you're a new business and you've got quite a small database it's absolute perfect solution and above that i believe that it goes up in like a thousand contact brackets for prices um i mean i've got a customer at the moment that's got um around 10 000 contacts and it's costing me about 40 pounds a month so it's not going to break the bank um but it is an amazing platform very simple interface so go and check that one out the next one is the one that i actually use actively for 10x marketing ourselves which is called active campaign and this is actually also got like a crm system in there if that's what you want to use i don't i use hubspot crm um but it is a fantastic platform it's a little bit more advanced than male light um but nothing you know too scary or too hard to use and then the final one is spotler now spotlight used to be called communicator it's just recently changed its um brand because it's been bought out um but i actually used this in my previous company so it is more for bigger style companies if you're doing a lot more kind of marketing automation techniques and so the examples of that could be are your website tracking people are you doing surveys um you know are you doing really extensively nurturing paths and if you are at that level i would recommend checking spotler out but there are they are the free really that i'd recommend in terms of different budget active campaign is actually around um i think i pay around 15 pounds a month at the moment but i've got quite a small database uh spotler is a bigger uh you're talking a thousand to fifteen hundred pound a month depending on kind of what services you you require out of the platform than it offers so that is definitely on the more higher end um if you do have a bigger business and a bigger team so it's when lead nurturing campaigns worth trying out uh i've kind of categorized these into four different areas so the first one is connect so this is ultimately for new new leads coming into your pipeline so you could offer a welcome campaign email which really introduces you in the business you could do a top of the mind campaigns this might be focusing on a certain area of the business uh for example if you are really into um like sustainability you might decide to you know create a lead nurturing path fully focused on sustainability within the business number three is a re-engagement campaign so you might have had a lead come into your business your sales team might have contacted them struggled to get hold of them um and instead you think okay well let's push them down the re-engagement campaign let's start delivering some content that we think that they would you know really engage with and hopefully then they'll be at the point where they want to actually speak to us again that's connect um educate so you might do a product focus campaign so if they've inquired for example about um let's say apple so if someone's inquired about an iphone uh they might take them down a dedicated campaign journey focusing really on the iphone so you know the first email might be introducing what it is second might be a blog post on some features the third one might be some testimonials the fourth one might be a video showcasing how it works and so on and so forth so it's really focusing on that product or service specifically number two is a competitive drip so again with the iphone let's stick with that for as an example what apple might do is decide to do some tailored emails around why the iphone is the best on the market compared to others so they might start to do some comparisons against other phones i'm really trying to showcase why people should come to them and not other competitors um the closed category so industry expertise so you might be you know you might be a business coach for example and you know you really want to showcase why you are different or what your expertise is or thought leadership points and that's one and then second one could be a promotional drip so you might have a promotion on so for example in the future we've got like black friday that's the big event you might decide you know a few months before to start dripping out email campaigns focusing on what your black friday offers are going to be to try and get some engagement and hopefully you know get some fear of missing out um coming through into your database then finally retainment so this is again this one's probably focused on your actual customer base already so you might decide to do an onboarding campaign so once someone comes into your business to work with you you might take them through a series of emails on different steps that they might need to take and upsell drip um so as there are other products that they could purchase based on a purchase they've made already and then finally a renewal campaign so if you've got any memberships uh that'll come into an end within your business you might decide then put them through um a campaign that's really focusing on getting them to renew what their members ship with you so this is a tried and tested six stage lead magnet automation campaign it's one that i use a lot for different customers um which is usually based upon having a lead magnet that i've created for them as well but it is a proven sales formula of six different emails that you can create as an automation so the first email is the delivery of the asset so this might be the first email that comes into their inbox once they filled out a form to download something the first email that they receive is the actual download link now i've in the past in my marketing experience um tried and tested actually having the pdf open up once they filled out the form on the website and also then delivering it as an email the benefit of delivering it as an email although it's a little the longer process for the customer um is the fact that that email's going straight into their inbox if they're wanting to read it though they will be waiting for it so they'll be looking out for the email so they might check their junk if it goes into there or if it goes locally into their inbox they'll automatically open it so you're driving that domain authority because they're opening up your emails and this will ultimately help your future emails land in the right place at the right time the second email then is addressing a problem so from what they've actually downloaded already what are they actually currently facing why have they downloaded that is there more education that you can provide to them and that encourages you know them to work with you the third is social proof um so this is really important because people like to see you know success stories and so please do share any testimonials or cases that you might have surrounding that area number four is you're trying to um preempt you could say what objections they might bring if your sales team member rang them so what will prevent them taking action can you answer those can you reassure them number five changing beliefs so what makes you different so why should they come to you instead of other compete other companies on the market and then the final email is when i allow people to start and offer a sales proposition um and this is where you're hoping that they're going to close with a risk-free offer so this is where you could do and you know it could be a discount code it could be a free ticket something it could not be another piece of content that you've worked really hard on that you're giving away for free um it doesn't always have to be money off so remember that but we're trying to get them to make that final action based on that you know that final email that you've got in the sequence so again this is a very simple um example but i think it's a great graphic to show you so as you can see on here um email one is to introduce the product then they've decided to have a seven day delay and they're also a decision trigger so i'm going to guess if the decision is that they've actually opened the first one they then get the second email which is the social proof again they've done a seven day delay and a decision email free is um what is the gain so help with the product service available seven day delay decision the fear of missing out so what are the consequences of not taking the action that you hopefully want them to make in the final one seven day delay a decision and then the logic so the product service makes sense so really starting to put that value proposition forward that is a very simple one that's only five steps i normally take six based on the previous slide but it's a great one to take a picture of if you want to just so you can really understand um you know to start and create a simple one now this slide was also in the previous webinar which was all to do with email marketing but again i thought it was very critical to include in this one um so when you are building out your emails in whatever platform you've decided please you know the actual content of your email the design is very very important don't get me wrong but what people do is they might spend an hour on that and then just five minutes picking out a subject line and a pre-header um now i would try and recommend you spend a lot more time on this because this is ultimately what gets people to open up your emails so top tips send a name a lot of people just use their company name and this example here has put a name and then from the actual company that's absolutely fine um i would try and avoid just using the company name because i think it looks less personalized and the top tip is a female name works better for open rate than a male name don't know why there is you know stats out there i haven't got the figure right now in my head uh but i can assure you there is a big uplift in if you use a woman's name to a male so i even know spotler they use a lady's name in all their emails and this lady doesn't even exist in the company so as long as people know that so if someone does ask for them that everyone's aware but i would recommend a woman's name to perform better and the subject line so i'm in the next slide i'm going to talk you through a couple of different subject line options but that is very important you need that needs to be the hook to get people to open up your email and then the pre-header just offers a little bit more information on what is to come um into what they open so please do spend time on that i actually recommend writing down at least five different subject lines then choosing the best a lot of platforms allow you to have a split test so you know send in 10 of your audience the two different subject lines see which one performs the best and then the rest of your audience gets that you know winning winning one that's a great tool and so please do spend some you know valid time on that so some killer headlines to help you out so email subject lines that do actually work so first off educate so how to increase your linkedin followers as an example uh self-interest so your free guide so if i was getting that out of thinking okay well wherever downloaded that from or you know am i waiting for that and that's for me i will open it because i want to see what it is uh numbers work very well so three reasons why you should market or five top tips to xyz yeah scarcity so trying to you know build that fear of missing out so final day 50 off sale um if people you know are actually wanting to buy something from you and you then tell them okay it's the final day it's your final chance hopefully they will actually open that email and start to make an action comparison so see how you measure up curiosity one night stay for dot dot dot and then i'd be thinking okay one night stay aware well i want to see what this is let's open it let's take a look uh a question works well so will this help you authority our best kept secrets um and then exclusive exclusivity your exclusive discount so they are great things to have i would actually recommend you print screen that and just have a look at it as in terms of when you are creating subject lines just give you some quick pointers um but yeah try and pick five out to begin with and you might want some feedback on it or you might just decide to do a couple of split testing and personalization and emojis are also very attention-grabbing in subject lines so you know using people's name and creating some emojis in there to create a bit of excitement they are also very very good within your actual email campaign um a step that i would recommend you do is add an aps at the bottom so the ps is the part of the email that is always read most people skim read emails unfortunately but they always read the part that says ps because i think oh this is a short a short bit it's going to give me you know the biggest prompt and the greatest tip from this email or it might just be a stage where you want to reinforce a key message in the email as well so always add that in uh there might be a time i decided not to but it is a no it should hopefully encourage some click-through rates as well so your steps to success then with lead nurturing so your first step is that you need to choose the type of campaign that you would like to run so you know when i went back to the four different category areas of lead nurturing so are you wanting to do like um a connect one or you wanted to do um you know a closing kind of campaign you then based on that decision need to choose the data list that you'd like to nurture so is it you know some existing customers that you've got already in a certain data segmentation or is it some new customers that are coming through from a certain landing page on your website the third phase is to build your actual workflow in your email marketing software and then decide on the content that you want to offer so in that workflow how often are you going to do delays for what triggers are you going to set in there what call to actions are going to have in your email campaigns and what content do you want to offer so do you need to create any further blog posts or videos or infographics um so that is the that's probably the ultimate biggest stage but the good thing is with this once that's done it's done you don't have to do it again you might want to start and go in and adapt it in a few months time ultimately it saves you a lot of time than doing separate emails every single week it can just roll in the background automatically and then the final step is to ploy so publish it get people moving into it and actually track progress so see where people are dropping out see where engagement is working and then you can start to adapt unnecessary so seven effectively nurturing tactics so the first one is it allows you to leverage targeted content so if there's other pieces of content that you've got going on it might be a video around that lead magnet subject area start to leverage this through your different emails number two is use multi-channel lead nurturing techniques so although i mentioned that you know the best place to get people into your funnel is from your website offering out a lead magnet on a landing page this lead magnet can also be promoted on your social media with a link as well so don't forget to kind of promote that further and leverage the audiences that you do have and the you know media platforms that you've got available to you the third is focus on multiple touches so make sure your lead nurturing is at least i would say six emails uh six to ten that is um so you can actually you know stick with that five to six touches that people automatically need to have before they make a decision number four is to follow up with leads in a timely manner so follow-up calls there might be a certain stage in that lead nurturing journey where you decide actually this is where i want my sales team to actually make a call um so add that in there um and make sure everyone's you know aware and you know communicated in the right possible way number five is to send personalized emails so add some personalization in there where possible because this does um encourage engagement number six usually lead scoring tactics so if your actual email platform offers some lead nurturing scoring uh please do use that so what that means is there might be a certain contact in your database that builds up a score based on you know the amount of emails they open or the click-throughs so actually use those tactics to your advantage that is probably a level up in terms of lead nurturing so don't worry about that one too much but if you are on a platform such as like spotler you'll understand that a lot more and number seven probably the most important step align your sales and marketing strategies so make sure if you've got different teams in those areas everyone's you know understanding what's going out what the actual focus area is where they where people need to potentially get involved and if it is just you as a business owner it's just making sure that your sales messages line up with your marketing messages and that you're you know checking that lead nurturing automation um every now and again just to make sure it's working in the best best way possible best practices then so number one touch base with your sales team like i said on that final last point on the last slide make sure your sales team know exactly what lead nutrients running and you know what people are actually receiving and when they should receive that lead you know on their desk to give them a call target your communications uh so make sure you know you're as speaking to the right audience with the right message make it easy to unsubscribe so we don't want to make this where people feel like they're just going to get bombarded with emails and they've not got a choice to get out now another top tip is unsubscribe sometimes gets filtered into the spam folder that word is a filter um spam kind of trigger you could class it as um so you might decide to change the word from unsubscribing your footer of the email to maybe unfollow or don't want to be friends anymore question mark but do make it easy though for people to identify where they cannot unsubscribe where possible include obvious call to actions so don't just have the you know the classic html buttons on your email make sure you're highly hyperlinking text make sure all your images are hyperlinked in the right way so then whenever someone presses something on that email ultimately we're trying to divert them back to the website consider using text-based emails and so you know as html style emails look very pretty they're easy to pull together in these platforms now by you know dragging and dropping different modules of an image or a button or a two kind of column text box um but plain style text emails work very effectively because they ultimately look like someone's wrote them directly into gmail or directly into outlook and so don't be afraid to use these yes they don't look as pretty yes they don't have as many images they don't get your branding across as well but they are very very valuable and i'll tell you something if people aren't opening your html style emails please try this as like a re-engagement style email because i assure you it probably will get as money opens or more be student with your timing so make sure you know what is the best time to send you know emails to your audience this you might want to trial and test this a little bit um personally i know either first thing in the morning uh weekends work well as well for some clients it just depends if you're b to b or b to c at lunchtime when people are scrolling and looking at their phone that could be a great time so just you know be strategic with that some platforms actually i know mail light does this is it actually allows you to click a button which says they will see what they think is the best time to send the email they'll do it for you so that's a great tool as well and then also number seven create supporting content like i said make sure the emails that you send in have got some value in this it might be extra blog posts infographics video content links to you know other articles in different places so make them as engaging educational and entertaining as possible hopefully that gives you some top tips in the world of lead nurturing but if you do want a power hour with me to kind of maybe draft out a lead nurturing path um get you set up on a certain um marketing automation platform or to just generate some ideas on different lead nurturing campaigns that work for you and your business i am offering some consultancy power hours usually these are 100 pounds plus that but today um and anyone that is watching this webinar um if you use the limited time only of 50 pounds and if you just send me an email just to say i've watched your webinar on lead nurturing i'd love to book a parallel with you and i will offer that out at 50 pounds and so you know very very good value for money where i can help you get all that creativity out of your brain and actually start to put some actions into place so if you are interested please reach out either visit the website email me uh you know contact me by phone um you know there's plenty of different options and i will come back to you and we'll get that booked into the diaries so thank you very much i appreciate your time thank you for you know spending um the extra time to actually watch this back i do appreciate it i'll let you know into a secret it's the fourth time i filmed this because first time live i forgot to press record second time some technical problem the third time my video of myself right now was halfway up the screen horrendous but let's just say um yeah it's been a learning curve because every other webinar that i've done for the past year has gone swimmingly and this one has not it's been a challenge so do appreciate it if you do have any further questions please reach out you know there's linkedin phone email i'm always available um but yeah i hope you have a fantastic day and i can't wait to see uh what lead nurturing kind of campaign you start to put in place thank you very much