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[Laughter] a lead nurturing system offers bigger profits small business owners continue to have difficulty scaling up one major problem is the lack of qualified leads to work with time spent prospecting for leads can be challenging unfocused marketing efforts lead to lost opportunities and less than ideal client retention lead generation is a really troublesome part of running a business what exactly qualifies as a lead a lead is a person who shows some interest in the type of service or product associated with your company lead generation is inviting people who are interested in what you offer to hear your message the problem is that most businesses seem to have no control over their lead generation process the studies are not very encouraging lead nurturing systems for small business success seventy percent of businesses that don't hit revenue goals generate less than 100 leads per month only five percent of companies reach over two thousand five hundred leads a month the research finds that sixty one percent of businesses find generating high quality leads as their biggest challenge the companies that didn't reach revenue goals 74 didn't know their online or in-store visitor or lead opportunities another 74 spend more than 50 dollars per lead and 12 spend more than 1 000 lead nurturing systems offer small businesses a greater return on investment a small business survey showed that the use of lead nurturing informing educating and relationship building increases sales by fifty percent along with a thirty percent decrease in client acquisition costs businesses that develop inbound lead strategies experience better results at lower costs follow-up strategies pay dividends for small business marketing being able to continue to interact with prospects is the number one motivator for consumer trust consumers transitioning from prospect to customers show that they have had six or more interactions with the company they chose of the 79 of marketing leads that don't convert to sales lack of communication and follow-up tops the list of causes lead generation and follow-up systems can quickly be outsourced to experts in that field the system can pay for itself in a relatively short time through increased sales and customer retention the long-term benefits to small business owners are evidenced by sustained profits the secret that just a small group of coaches understand trainers who automatically understand this process without even thinking are the most sought after they automate their lead generation and nurturing system they even automate their client follow-up process when prospects feel confident that we fully understand them they are more likely to convert to customers once they realize that their vision of the future matches the one we're offering they will take action our prospects need to feel confident in the outcome that we present to them in their idea that process takes more than a simple ad or message to gel and take hold that takes consistent communication thankfully marketing automation allows us to build a system for keeping our prospects and clients engaged at their convenience our dream clients are looking for themselves at the level they hope to become they want to be reminded that they're on the right journey they're looking for some company along the way the client really doesn't want what we're selling they want what they think they need our job is to build a relationship with those that are a good fit with our solutions building a solid automated marketing system that includes a lead nurturing component will bring about consistent results personal coaches can reduce client acquisition costs while building a scalable system for increasing conversions automated marketing systems offer bigger profits with less effort