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if you spent any time all on our website social media or even in the room with us you've almost definitely picked up on the fact that we value brands building their relationships with their customers we're all about it we refuse to stop bringing it up one of the core ways that this can be achieved is through the use of nurturing automations or sequences that can help educate people on their problems most people call this process lead nurturing as it's the process of providing nourishment to a lead encouraging them to sprout into a customer and by doing this we've won over our leads and delighted customers want to do the same well watch on as we break down six things that create a good lead nurturing secrets hi guys it's live here from neighborhood where we help brands find sell and keep their people to understand what lead nurturing is you've got to look at inbound marketing inbound it's all about helping people solve their problems it doesn't necessarily just mean giving some of the answer that approach doesn't encourage a long term relationship just a transaction instead educating your leads and helping them work this out for themselves is a much better way to set yourself up for success by feeling an interested lead content you prove that you know what you're talking about you help solve their problems and you show them that if they have questions you have the answer load all this content up into an automated sequence and you've got yourself some lead nurturing so what does a good lead nurturing sequence look like excellent question let's start with what bad lead nurturing looks like I know for a fact that everyone has suffered poor lead nurturing at some point we've received multiple emails from a business that aren't particularly relevant to you or your problems and aren't even that particularly helpful they come thick and fast to the point of being just obnoxious you don't feel particularly connected to the company you don't think of them as an authority and you haven't had your problem solved these are all mistakes made by marketers who don't take leave that train as seriously as they should if you want to create a nurturing sequence that drives conversions and creates invested happy customers then here are six guidelines we at neighborhood follow when setting up sequences first of all get the timing right no one likes to receive emails every day from a company they're still only considering its a bit clingy and comes across as desperate likewise leaving weeks or months between emails gives the leaves far too much time to move on to another brand and completely forget about you ain't just space out your emails so they land seven to 14 days apart next up ensure the content is relevant the only thing worse than drowning in emails is drowning in emails that aren't in any way relevant to you you leave gave you their information in turn for something that interested them so not to them by offering them more of the same build their knowledge base on that topic also offer some variety in your content you might write fantastic articles but eventually people will tire of reading them change things up through the nurturing process by giving people different offerings different methods of consuming information if you enjoyed this video make sure you subscribe and leave a like and if you're on youtube make sure you hit that Bell so you can stay up to date on all of our latest videos delivered every week to your inbox also personalize the heck out of your natural the point of these sequences is to build a relationship without having to devote the time required to do so manually as such little extras like personalization s where possible ensuring the email comes from a person and not the business and referencing information relevant to other leaders interested in will go a long way ideally the lead to think that these emails are being said individually also remember the goal of the sequence is conversion it's really easy to forget what you're working towards sometimes with a long term sequence but every piece of content and every email should be an attempt to get the need to convert to the next stage of your file once they do be sure to remove them from your secrets too so you don't keep trying to get them to do something they've already done also give the leader way out of the sequence in each email likewise some needs don't need a big fancy month-long sequence in order to convert you've won them over in just two or three emails it cuts the case you want to make sure that they have the ability to convert while they're in the mood so ensure every email has a link that lets them skip the rest of the emails by taking them straight to conversion you'll get a customer all the quicker and they don't have to sit through a bunch of emails telling them what they might already know if you follow everything I said in this video you'll be building League Darts ring stickers that create more leads than you even know what to do with in no time at all so if you found this video helpful feel free to share it with someone you know that needs to handle their leave night training sequences you can also subscribe to our blog who find heaps more tools tips and templates to help you find sell and keep your people just like neighborhood does and that's it from me guys happy marketing [Music]