Empower Your Export Business with Lead Pipeline Management for Export

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oh that's a good size drinking good morning good afternoon good day to all of you wherever we might find you today um thank you so much for uh you know spending portion of your day with us today we really appreciate you logging on for our webinar today and we look forward to really sharing some industry insights but then also some um some real takeaways on how you can leverage social media and other online tools to grow your sales pipeline really generated export leads online so as I can see we've got a few more that are joining us as we allow a couple of minutes for people to log on today just couple of housekeeping uh for today so uh the webinar will try and get you back at your desk within 45 minutes 60 minutes max we do want to keep some time at the end for Q a so uh we'll try our best to answer questions as they come in throughout the presentation but if you if you have any questions for our panelists please do um keep them coming into the chat box there will be a few polls throughout so please do let us know how you know you're using different tools and if there is anything that we can help you so we want this session to be as interactive as possible so please do put your hand up do share your questions and uh and let us know uh you know if you have anything that we can expand on at the end of today's webinar so as we allow a few more people to log on just a quick introduction from our end I am very very glad to be joined today by Rita binhada our senior line marketing manager and then you have myself Joella zaroto online marketing director with IBT online so a word about ourselves at IBT online is a U.S based company we have entities in the US in Canada and as you can tell from the accent I am not quite American myself here in Europe we are a private company and we are 100 focused on helping small and mid-cap companies get really leveraged online tools that they need so we really specialize in the websites online marketing and really all of the online tools that um you need to grow your business globally in a sustainable manner we have a develops what we call our online Global programs we are dedicated and we have partners with a number of states and Canadian provinces as well and the goal of our program is to focus on the stop-line growth for exporters so really providing those tools to help you grow your export your sales your brand and your business and all of that digitally really allowing you to to Leverage What technology has to offer in today's world before we dive into the uh the topic for today I just wanted to share a quick view of the agenda so we'll have an overview of what these uh you know this approach looks like today we talk about growing your pipeline we talk about account based marketing what does that mean and why should you really look at you know as we say breaking the silos so aligning your marketing and your sales strategies but also we'll look quickly at the the role of online solution and what return they they can provide you and then uh we'll go into really the uh the bulk of what we want to share with you today some actionable uh insights on key online lead generation strategies and then a few takeaways next steps and very importantly q a as I mentioned in the beginning so please uh just send us your questions throughout the presentation today Professor to kick us off very glad they'll hand over to Rita who will just introduce us to possibly the most important element here so winter off you go take it away thank you Joel well in this first part of our webinar um I would like us to start with the base understanding your bio Persona is an important part of the puzzle when it comes to an effective marketing and sell strategies uh by identifying and comprehending you by your persona you gain valuable insights into the needs preferences and behaviors of your target audience okay so before you can start designing and developing your marketing campaigns there is one key elements you need to Define you buy persona our hotspot defines it a bio personalizes semi-fictional representation of your ideal customer base on market research and real data by your existing customers so defining a buyer personalized really important because it allows you to make sure you're always reaching to the right person at the right time with the right message and it saves yourself a ton of time and resources so what is important to keep in mind about bioperson is that you can and you should have a few different buyer personas it's especially true for international by your personals because your domestic personalized most likely going to have a different language um they're comfortable comfortable with different Lifestyles they have a different culture different age group and maybe different by your habits so what is important to note however is how your International by a Persona can differ from your domestic personality that's just mentioned on this slide in particular there are a few questions you should ask yourselves um are they multiple by your personal for my export markets how do they find me what do they care about so take these images as a corporate B2B website so as you can see the top image is the US homepage as soon as you land you know they're in the US and that the company works in the USA the bottom image um maybe is a little bit more subtle is the UK homepage so same company same branding and all but the image tells you immediately that you're in the UK just look at what side of the road um the cars are driving on so once you define your buyer Personnel then you can figure out the bias journey and that's very important as well so the byution is the active research process someone's goes through religion up to purchase so it's a fundamental part of social media strategy because it's a framework framework you can use to understand your buyers needs and provide the information they need to reach their goals so every interaction you buy your has with your business should be tailored to where they are in the bias Journey every potential buyer is focused on identifying the problem that's the awareness part understanding what option could alleviate the problem that's the consideration part comparing the top choices when they're ready to to make a purchase evaluation and finally the patches and remember remember that you buy a person that differs across different markets as I mentioned earlier that's why you need to localize your website and your social media to make sure you're engaging with the local buyer Personnel in the way they want and also gives you more credibility foreign that's fantastic thank you so much and uh you know this really sets the scene for where we want to take this um the next two sections I'm gonna move into a little bit more of an explanation and really taking what Rita has just shared with us into a bit more context on we often see when you know we work with uh with companies and we onboard new projects that you know we tend to work in silos and this is unfortunately the nature of a lot of Industries and what tends to happen organically but aligning your marketing and your sales strategy really can provide um very big advantages on you know how you then go about providing services and the best possible customer experience so before we jump into again allowing Rita to go into a bit more of the Strategic approaches and the technical elements of what this takes I just wanted to um maybe go through some of the terminology in here you know in marketing guilty you have two marketeers at core here we call this ABM or account but or account based marketing so what is ABM so ABM is an effective way to scale your marketing efforts in really really Drive um growth so doing so will help you reach what we call the right account so help you reach the companies but also the people within those companies increase return on investment and really deliver personalized experiences to your potential buyers and who those buyers are very much goes back to their buyer Persona that's why we really wanted to put that at the center of this presentation at the very beginning understanding you buy a person and understanding your customer account really includes fundamentals it really you know sets the stage to execute a successful go to market ready strategy another term we've used here uh that we I really like to refer to these approach is marketing this was a terminology coined by HubSpot themselves which they used to define a sales marketing alignment through constant communication so you know as you see here is how to align your message and the business intelligence that you have across the teams and you have all of that within your team so if you work together it's marketing really helps sales and marketing teams create measurable goals that hold everyone accountable and really just contribute to your organization bottom line so here you see you could work in two silos marketing taking care of whatever they want to do and then handing over to sales not really looking at what happens after in sales just there waiting you know for the CRM looking at referrals and not really interacting but for example if you work together they find you know what um again HubSpot defines a lease service level agreements or an SLA for marketing with a contingency the sales must follow up with a certain number of lists they receive all of that will bring the joint approach that will then first of all allow you to share the information you need have a much more you know stream delayed strategy and then at the end of the day win the business that you know both teams are are then allowed you know other than to call a win the benefits of marketing fewer unqualified leads higher sales win rates shortened buying cycle easy deal closing faster Revenue growth I mean I'm just citing some of the top uh you know some of the top wins there but why would you not want to consider you know is the powerful of the alignment of the two uh of the two teams really you know to me this brings down the main difference between an ABM and a lead generation is really focusing on quality over quantity so with your standard lead generation uh the goal is always to generate as many leads as possible through many different efforts and then you have your marketing team running several campaigns handing them over to sales sales and not really sure where they came from what the context is and then there is frustration between the two teams there is no relevancy there is lack of measurement account with marketing really aims at identifying the target key accounts that are more likely to convert into clients and for this you will need to invest more time and resources at the beginning you know the alignments that knowledge sharing the relevances of your account really The Upfront work will then allow you to be rewarded with higher quality leads there are more likely to close in a shorter time frame and we talk about the customer we talk about the Persona this is very much a customer-centric approach we do feel that this is the reason why this process work is because it puts your customer at the center not your Roi not your company nor your product know why you think your product is the best out there for your customer so you know we're really moving on to we're working the playing field now whether it's online or offline as well this day where we're presented with that omnichannel approach we are very aware that nowadays customers journey is not as predictable as it used to be everyone has access to so many different ways to research to get in touch with your brand to look for references or referrals about your you know client you know testimonials or reviews about your products or your services so it's really really important to increase the number of touch points that you have with customers and this comes from both the marketing and the sales um you know if you're on Realms in in a matter of speaking but all of these you know sellers we must dynamically Flex both human and digital Resources with constantly changing our customer journey and really being ready for it so we know that our B2B buyers are you know this is not just for B2B it always applies for b2c but B2B is affected as well so what we're talking here is a new workflow new Workforce so you will be seeing Millennials and Jay-Z taking on more leadership roles you know as you say they're growing up we're growing up so these Generations are digital Champions they expect online resources they will check out your website it will check out your social media Pages they will want to see new content shared and how do you create that content how do you know what they want again talk to yourself see them talk to your marketing team respectively decides together and then create the seamless and instantaneous access to information that these new uh you know these new buyers are really looking after and where are your buyers well again we talk about omnichannel they are on search engines they are on your website they are on social media they are on uh forums they are a trade show they are at physical events online events we've got some of you here today they're everywhere so you must be conscious of making sure that you have the right touch points you don't need to be everywhere but you need to choose the ones that really are meaningful to your industry meaningful to your buyer Persona and we go back to the concept time and time again so all of this is just to set the scene on why uh you know we Advocate very strongly for online solution digital solutions to reach your buyer Persona to reaches new by uh you know walk for walk forth and very much why aligning your sales and your marketing strategy is key so before we dive into uh the next portion which is just a little bit of a look at why online and where the world is heading I just wanted to take a second if Rita allows me to just launch a um a quick poll and I'm just very curious here as I said please do interact with us we'd love to know who we've got here with us today and what we'd love to know is do you already have a as a marketing team or do you feel that you know your company is working in silos versus in tandem have you have you heard of this before you know tell us a little bit more how you feel it is probably won't share who you are but is I'm looking at the results here and we've got a very strong 80 percent don't feel that they uh have this marketing approach and we've got a few Brave there that are coming through we're going to the 30 70 but still the vast majority of you attending with us uh they've logged on with us today do not have a as a marketing team so this is very interesting and thank you so much for taking part I think we've got most of you guys have voted I'm going to leave it open some people might just be evaluating just getting a good feeling what you think is happening within your team I'm just going to close the pool for now because this is very positive I'm glad to hear that we can share something today that hopefully you'll be able to take away takes you to your sales team take you to marketing team depending on where which silos you're currently sitting in and really try and have a discussion and I want to go through the next um few slides rather quickly again I'm just setting some context and then I'll hand over to Rita to very much tell us a little bit more of an actionable uh strategic approach that you can take within your team to to try and Implement some of these abms Marketing Solutions so we talked about a return on investment of online solution and we're very specific here with online and the reason being that we very much feel that the world is online your clients your prospects your future employees even suppliers Distributors they're all online they're all on the local search engine they're all on the social media profiles they're all researching and engaging with each other online so effective online business development tools you must have heard us if you've attended one of our webinars before talk about localized websites and online marketing we have a ton of resources on that but today I just wanted to really kind of highlight that point that we're moving from face to face into the digital networking Arena every day we did it in the office we did a trade show we do that on a teams meeting it doesn't matter if you prefer face-to-face you've got to meet your buyers where they are and where they want to be found so if they're online you need to be cognizant that you must be online at some point in the buyer's Journey so in fact here is the stats from Gardner they predict that by 2025 and we're closing in very fast 80 percent of all interaction in B2B sales will take place online in the digital world 80 percent that is a huge chunk but why this is why this is the case well the trends are very much heading the way here I just wanted to show some very top level stats of how people are using digital resources to you know in the daily life whether it's business or personal well a few data points here which I find outstanding uh you know just short of 8 billion people in the world we have 67 of them being mobile phone users so 5.3 billion mobile phone connections and just shy of that 4.9 billion daily internet users of people using the internet daily and 4.6 billion of those are active social media users and here we can talk about social media and we'll dive into social media what does this mean I just wanted to share with you the sheer volume of traffic that goes on some of this platform social media strategy in tandem with any other Marketing sales their first day you have will build the Brand Build brand awareness connect with your audience and build trust and here is just an example it's a bit of an older slide I have here for you today unfortunately but it hasn't changed an awful lot we're seeing YouTube Facebook WhatsApp Instagram LinkedIn or they're sharing that you know 50 40 and this is for B2B research okay so we're not talking about you know what I do after work in a scroll unfortunately sitting in the stand scrolling through social media this is B2B buyers are using social media channels for their B2B research I just wanted to bring this to you to really show you that you need to take this into account and make sure that you meet your buyers where they are how they want to be engaged with and where they want to be engaged with so here again going back to the idea of this seamless and instantaneous access to information B2B buyers are looking at social media looking at online tools to increase you know you could use that to increase the brand awareness to generate leads increase engagement with your community and then very much increase traffic to your website so I just wanted to show you this again unfortunately all of it comes for free where nowadays that you know we know we've talked about how the customer journey is unpredictable and it's very important to increase the number of touch points and here just an example the amount of billion or dollars that goes into social media and online advertising to me just goes to show that this is a platform you know platform that cannot be ignored everyone needs to be aware of what's Happening aware of where you buy a Persona is engaging again you don't need to be everywhere but you need to focus on where your buyer Persona is and to help exporters do that we have developed what we call our online Global programs and we refer to that at the beginning and these are programs that have been tailored to fit in specific you know in your industry to your bio persona but we have seen our clients um increase their export growth in Global Market by 30 year and year they've seen the export grow their sales growth domestically and internationally brand growth and then overall you know bottom line business growth so I'm now really going to be handing over to Rita because I wanted to make sure that we have enough time to go through this key online lead generation strategies but I just wanted to share with you guys another quick poll just to see whether there is anyone that is intrigued by these Technologies and would love to uh you know for us to send you some more resources and to hear a little bit more about how we can help you leverage everything that the internet has to offer whether the social media whether the search engine whether that's localized website for your International Target markets there is a wealth of opportunities out there and you know our we're here to help so please do let us know if there's something that we can help you with and I can see that good portion of you guys are interested in a listed uh hear a little bit more about how these programs could be tailored to what you guys are doing we talk about International because obviously that's one of our biggest um focus is exporting but all of this is very much applicable in the US in Canada in you know your North American usmca uh you know first target market so don't be don't be scared we'll talk about International there is a lot that can be uh you know applied in your in your domestic Market as well fantastic very enthusiastic responses here thank you so much everyone I'm just gonna close this and with without further Ado I'll hand over to Rita to talk through some key generation strategies thank you Joelle so um now there's one thing that I want to emphasize on is SEO and that could be for any website in the world wherever you are when you have a website you need to pay your close attention to SEO so SEO for those who are not familiar with the term it stands for search engine optimization it basically aims to improve a website visibility and ranking in search engine results it's basically the practice of optimizing your website so that I can rank higher in search engine resource Pages like Google so when someone searches something related to your website you want your site to appear at the top um of the search results so it's important because it helps um it helps you get more organic traffic meaning non-paid traffic when your website runs higher in search results more people are more likely to click on it and this means more visitors to your website which can lead to more customers more sales or more engagement depending on your website goals so keyword research is the utmost importance in digital marketing as it holds significant relevance in various aspects so first of all it helps enhance organic visibility and drive organic traffic to website or online platforms by identifying and utilizing the right keywords you can optimize your content for search engines ensuring that your offerings are more easily discovered by potential customers so keyword research enables targeted audience engagement as it allows marketers to understand the specific words and phrases that target audience is using to search for products or services so this knowledge empowers your you to Tyler your content and messaging ingly effectively connecting with your desired customers based so keyword research provide a Competitive Edge by uncovering untapped keyword opportunities that competitors may have overlooked um by targeting this less competitive keywords you can increase your changes of ranking higher in separate results and approaching relevant traffic so the most important part is to make your keyword research effective as it also plays a crucial role in conversion in conversion potential by understanding the keywords that are more likely to lead to conversions or design or your desired action you can optimize the landing page and culture action strategies which will result in higher conversions and the overall business success so there are ways to improve your SEO by doing some keyword research that you will have on your website that I just mentioned there's also the metadata that's another part that you found on the back end of the website you have to use the right keywords on that part as well by creating engaging content etc etc but now before improving improving your SEO you need to know if there is an actual problem with your website right and what are the problems so here's a tool that my colleague Joelle is going to share with you in the chat it's completely free all you have to do is copy and paste the website of your company in the link and complete the form that literally takes 30 seconds and you will receive a detailed report by email all the all the issues that you have on your website um um will be on that report and that report will give you insights on what you need to be improved on your website so content mapping for the bias Journey involves understanding the challenges the pain points and interest of your target audience and aligning your content ingly so it starts with identifying the relevant terms and keywords that your potential customers use when searching for resolution to their problems so by conjecting that keyword research you can optimize your content with this keywords making them more discoverable to your target audience also you need to consider the format of your contents some individuals prefer blog posts while other preferred videos infographic interactive tools etc etc but by mapping that content to the preferred formats you can effectively engage and capture the interest of your audience moreover um it's also essential to address the pain points and challenges um your potential customers face regarded by his journey so by creating content that offers valuable insights practical tips and solution to this pain points you can establish yourself as a trusted Authority new industry in your industry and build stronger connection with your with your audience ultimately content mapping helps ensure that your content is relevant valuable and tailored to the needs and interest of your target audience and I also increase the changes of driving engagement generating leads and converting them into loyal customers so content Journeys for the buyers Journey um is because sorry contact mapping for the bias journey is a strategic approach and that involves aligning your content with the different stage of the customer's buying process so by mapping your content you can effectively guide your online visitors down to the sales funnel so each piece of the content serves as a specific purpose and is tailored to resonate with a particular target audience or by a Persona so it all starts in the awareness stage so you provide information informative and educational content that introduces your brand and addresses the pain points of your potential customers then we have the consideration stage that stage you offer content that highlights the unique value proposition of your products or services and it helps Prospect evaluate um their options and then finally we have the decision stage so that one that stage provides content that showcase testimonials case studies and encourage prospects to make a purchase so by mapping your content to the buyer's Journey you can nurture leads and build trust and ultimately increase conversions so a structured social media approach helps businesses reach the right people with the right message at the right time it uses data and origin segmentation to tailor content and ads to specific demographic and interests so the Staggering increase the chances of engaging with individuals who will connect with the brand consistent and compelling content bills brand awareness and establish top leadership so by sharing valuable contents Brands become trusted sources of expertise fostering credibility and gaining a loyal following so this approach also generates leads by capturing the interests and contact information of your potential customers and strategy campaigns and compelling quarter action Drive sales and revenue growth so organic social media so organic social media is all about growing your online presence without paying for it it involves using smart tactics like search engine optimization SEO that I've talked about earlier creating interest posts on social media to get more people to visit your website or your platform so sorry by regularly sharing valuable content and building a loyal following organic social media helps establish your Authority and your relevance in your industry so the impact of organic social media can vary in different masks it depends on things like using the right keywords getting the backlinks from other websites having a strong domain Authority and keeping your content fresh and relevant um in the way in the end organic social media is a great way to still bring um bring in targeted traffic over the long term so in here we can see a graph that represents the last 12 months of B2B content marketers and that have heavily relied heavily in various organic social media media platforms to reach their target audience so LinkedIn as you can see is on the top choice for B2B I'm talking about V2 in here with 96 um our B2B contents marketing uh marketers um that utilize this um this social media platform followed by Twitter and Facebook um with both platforms being leveraged by 82 percent of marketers to engage with the audience and share valuable content then we have YouTube which is more video Central um a video Centric approach and it proved to be a valuable tool for 62 of marketers um it's allowed them to showcase the products or services in a visually compiling manner Instagram has um a slightly lower adoption rate of 49 is still offered opportunities for marketers to tap into the platform visually driven nature and connect with their audience through compelling um in majoring so this organic social media platforms have played a significant role in the B2B um content marketing landscape and enabling marketers to establish the brand share industry insights and Foster meaningful connection with the target audience now that's my favorite part is organic plus based social media so combining these two um social media strategies it can yield to significant benefits because it enhance the overall performance of your online presence so while the organic efforts focus on building a community and fostering long-term relationship debate social media on the other hand it allows you to jumpstart your visibility particularly in the international markets so investing in paid advertising it helps generate immediate traction reaching a broader audience and driving initial engagement on the other hand the organic efforts it built that solid foundation and for sustained growth by nurturing authentic connection and fostering brand loyalty so the Synergy between these two approaches is crucial at space social media creates opportunity while organic strategies ensure that long-term success and sustainability so um and that's another interesting graph focused on the organic plus space social media um here we can see that in the past 12 months bgb content marketers have leveraged a combination of organic um and based strategies on various social media platforms to maximize the rich and engagement so ing to that recent data LinkedIn emerged as the voice um of that choice with 80 of marketers utilizing its paid features to promote the content um Facebook closely followed with 67 of marketers investing in paid campaigns to Target the desired um audience and then we have Twitter and Instagram and YouTube also proved to be valuable platforms for 27 26 at 17 of marketers respectively in cooperating pay strategy into the social media efforts so by embracing both organic and paid approaches across these diverse platforms bgv content marketers have been able to effectively amplify the content um and connect with the target audience in meaningful ways I think we'll give a little break I'll just jump in for a second here that's okay I think that's that's fantastic and um again we just really wanted to give you pretty information packed a little session today on a little bit of the base the base of why we think you know ABM was marketing is very much the best way to get the most out of your online tools but then it's great to show you there are so many different ways that you can leverage social media organic paid you don't need to jump all in at the beginning with all of this but I just have one last poll before we move on to a few takeaways and and then I can see you guys have been very good with some very interesting questions so I just want to make sure that we have a few minutes at the end I just wanted to launch a very last four um maybe the wording here is not as correct as it's quite similar to the previous one but just here if anyone would like to know a little bit more about how SEO organic social media paid social media organic and paste social media can really support you in your ABM news marketing and in your International lead generation strategies do let us know um Rita and the team myself are looking forward to having these conversations and very much just exploring what this can mean for for you in in the long run so I can see a few of you are thinking about it a few of you would like to uh to receive more information which is fantastic and again I will mention it at the end but if you come away from today's session and you think of I should have asked that or wish that this was covered please don't hesitate to to get in touch we will share our contact details at the end of this presentation and you'll receive a recording of today's session uh over the next I want to say 48 Hours as soon as we have the the time to process it and then you'll have a contact details there as well so please do reach out we are very much here to help so wrapping up today's session with a few um key takeaways if you walk away from today remember two things is the world is online so uh make sure that you understand who your boy Persona is and where they interact where they engage where do they do business where do they source for information what keywords they use to source for information talk to your you know your sales team will know what the big features of the products the most successful features are and your marketing team will know how to find these people and how to understand where they live and where they operate so get together and really leverage that online world that is out there we always like to say you know these are strategies they are no longer a nice to have you know toolkit in all of the different strategies that you're using in your business they're now a necessity you really need to make sure that if you want to be part of that future of sale then you do invest in in online strategies future of sales we've seen you know a lot of research is telling us that it will be digital first hyper automated this is the first engagement a lot of people don't want to talk about you know they don't want to reach out to sales people they want to do their research online first and when they're ready when they have questions they will reach out to you they will then be ready to make that contact as uh Rachel was mentioning you know be on that buyer's journey omnichannel is going to be key look at your channels look at your Bible Zone and then invest on selected channels where you know you're gonna have the biggest impact and then expand and replicate and again we could not stress it enough make sure that your approach is always always customer-centric company really must invest in digital technology that improves the buyer experience and that is being mindful about what information you're sharing at what point in the journey what channel is that designed for and how can you make their experience the best they possibly can and obviously this is going to lead to fewer interaction but much better and that's what we were mentioning at the beginning is going to streamline really fast track that um that sales uh Pipeline and the sales cycle one word again about what we do and IBT online we have worked with over 650 companies in the US by helping them make the internet work for them globally 24 7 365 days a year our best practice optimally localized Business Development website should and really can be your best salesperson and your best marketing person your best marketing person out there it is you know designer with International Focus you will be found you will be understood you will become easier to do business with and is out there working hard for you together with your online marketing strategy across search engines social media marketing reporting analytics growing traffic to your website engage with your channels and then conversions really driving that pipeline of leads successful leads and sales qualified leads so this is in a nutshell again our Line Global programs helping you grow your export your sales your brand and your business globally locally and uh very much sustainably so we have a ton of free resources on the website there are recordings from previous webinars and weekly videos follows follow us on LinkedIn to be updated on all of the latest blogs that we release everything is on our website but at this point in time I very much want to open the floor to a few questions that we've been monitoring in the background we've seen a few of you sharing your URLs your website with us do take them to the SEO tool is free to use reintervention it takes 30 seconds so you receive a nice report very user-friendly report uh on your email and then if you have any questions absolutely uh we're here to help but um read I'm just going through the questions and questions of time we said everyone 45 minutes we've got a few minutes to uh to spare um we've I'm just trying to summarize here a little bit um so I think you mentioned here the importance of keyword research for SEO is there anything else that can be or should be taken into consideration to improve uh search engine rankings and organic visibility whether that's social media or my website I'm putting together a few questions so I hope that helps so I think that um besides keyword research um we also have the metadata that I've mentioned earlier basically how we should see it is that SEO is at the top is the search and giant optimization and involves many actions that we should take into consideration so we had the keyword research we had the metadata we had the backlinks we have the images Etc all these things that we should take into consideration to improve that um search engine optimization and Hank prior and rank higher um on them on Google or any other platform there is a lot the word that goes into seos so we look forward for those of you that we're interested to diving into uh into a few more details I can see a question that comes through um during the webinar do you have any recommendation or best practices on how to meaningfully engage in LinkedIn groups they are industry oriented or professional skills oriented other than posting an article I'm gonna take this rates if that's okay because there's uh you you've worked with me for a few years now you'll know this is a little bit of a passion of me and his LinkedIn groups um LinkedIn groups is a very powerful yet very hard and time-consuming element to manage in the social media strategy the reason being that LinkedIn groups are um Place included so you need to be very active for your post to show organically on other member groups so I think it's excellent to know which groups you're targeting but there are some tools for example LinkedIn advertising LinkedIn um blogging that will allow you to reach these audiences that are part of these groups outside of this target group so you can use that knowledge that you've gathered when you know that your body for certain is engaged in these groups professionally skill oriented and then take that knowledge and use it to Target them directly with your messaging whether that is posting an article on your page for everyone to see but then you know promoting it to these audiences or whether it's sharing some promoted content to them I know I'm going a little bit more you can tell I'm an Advertiser by Nature I'm going a little bit more under the pay side straight away but that's very effective and a lot more um scalable than having to manage you know your presence or your interaction with tens and maybe you know 2030 LinkedIn groups so I hope this helps I hope this is uh uh maybe not what you were hoping to hear but I hope this is somewhat uh somewhat helpful um there was another question that came in uh we talk about B2B a lot in this presentation obviously a lot of this uh also applies to BTC but people were asking about uh whether Instagram is a suitable platform for reaching and engaging with Target audiences or others and adding is Which social media platform would we recommend this is a very good question um you want to jump on that one go for it all right so um I think that Instagram can be a suitable platform for reaching um and engaging with your um target audience as a B2B company um but it depends on your business goals So based on my experience Instagram is a very popular among b2c Brits um it has also gained traction individually space I mean it has a billion monthly active users um I feel like this platforms it gives you an opportunity to showcase your company culture etc etc however when it comes to B2B marketing I would recommend other social media platforms and that might be that might be a little bit more effective and I'm talking about LinkedIn in particular I highly recommend it um platform for B2B companies um I mean it has that professional Focus um it has that networking capabilities Etc um through this social media platforms I mean it allows you to connect with industry professionals Etc and so I think it's it's one of the most relevant um social media platforms for for B2B in particular thank you so much Rita in this very comprehensive answer perfect we are running closer to 45 minutes we are we've promised you to uh to stick to one last question I've seen in different formats coming through um how can we learn and again people want to learn more about the online Global programs without necessarily hearing it from us which is absolutely fair and that's what we advocate here please do head over to our website we have a dedicated um Pages for online Global programs whether in the US or in Canada and we also have um video testimonial where you can hear from our state Partners you have we have video testimonials where you can hear it from our customers whether you are in a um e-commerce b2c e-commerce B2B um a very Niche medical instrument audience uh targeting we have a wide range of client testimonies that hopefully can provide you with some insights on how these programs have supported them in a variety of markets I'm thinking top of my head now I should have looked up the number Rita correct me if I'm wrong but I think at the moment we're running online Global program is something like 40 65 different markets in 42 different languages so there is a variety out there of uh resources that you can access and if you have any question I cannot repeat it enough get in touch with us find us on LinkedIn again go back to retail we spend an awful lot of time on on LinkedIn you know for working for pleasure um send us an email you receive an email with the recording of today's session so you can respond to that don't hesitate to get in touch we love to be able to provide more information or point you in the right direction so Rita thank you so much for a very information packed session today I hope everyone's enjoyed it and look at that for once we're nearly on time we've just went over a few minutes but thank you uh everyone for for staying with us for logging on today wishing you all a fantastic rest of this short week and as I said we'll be in touch with the recording and we look forward to getting in touch personally with those of you who have requested for us to do so if you have sent us a question and we it was maybe a bit specific we haven't go around to it we will get back to you uh via email over the next couple of days so do bear with us you'll hear from us again thank you so much have a great rest of your day Rita thank you so much and we look forward to seeing you in the next webinar thank you everyone