Lead qualification for accounting

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g'day guys Amanda see what's here the founder of the marketing implementation program for accountants the pioneering practice and today what I'm going to share in the video is three ways for your accounting practice to generate leads in the next 6 to 24 months let's dive on in let's look at the three ways that we can actually get traffic to go to your website and to generate leads for us so start with we have what is known as free traffic then we have paid and then we have partnerships and what we don't want to do is have a marketing plan which incorporates all three of these when you start marketing because that's when you get overwhelm what we want you to do over the course of six to twenty four months is focus follow one course until successful focus okay let me go into a little bit more detail about which of these might be suitable for you and you can choose depending on where your accounting practices and where you feel that you are poor towards so free free is things like content and content being blogs video this is what we refer to as the authority marketing when we teach this in our marketing implementation program the pioneering practice we teach you how to do this Authority marketing it is a long game it is where you create content it's where you start to build relationships with people but it doesn't have an immediate return on investment you might get some quick wins you might have low-hanging fruit but this is really about building a nice foundation to your practice and the great thing about this is it builds momentum so the longer you do it the more you do it the more your free content starts to have an impact then of course we've got paid and paid is where you have your Facebook advertising linked in advertising pay-per-click you can even here put telesales because you're paying someone to do telly sales for you this is a much quicker way to get results however it comes to actually converting them to become clients the people who come through paid marketing don't necessarily convert the percentage is a lot lower because they don't have what you have with the free marketing which is relationships so this is building the deep relationships this is faster and then of course you've got partnerships so partnerships is where you have someone who has the same target market as you but what it is is they're not selling the same product as you and they will then refer people this is the nearest that we get to referral marketing they refer people to go to what we call a conversion tool and a conversion tool is a webinar or an event or a telephone call or a meeting with you and this conversion tool is where we want all of the free marketing the paid marketing and the partnerships marketing to go to now here at the pioneering practice what we do is we actually have a strategy that we work for six months to 24 months and it looks like this you have what we call one target market so that is who is your ideal client who is your niche then when we've got the one target market we take them to a conversion tool okay and then from a conversion tool we get them to become clients now what we need to do is fill the conversion tool so this is where we do our marketing and this is where we do on sales so this is above conversion tool and this is below the conversion tool the sales is below the conversion tool and the marketing is where you look at free paid or partnerships so your decision today is what kind of marketing do you want to do in your accounting practice are you going to look at building content marketing doing the blogs in the video and really positioning yourself as an authority are you going to look at doing the paid marketing which is where you might do advertising and drive people to the conversion tool the it's very very fast but their conversion it's not so high or I'm going to leverage partnerships do you know people who have the same target market as you that can get you in front of your ideal clients and they can share your accounting practice with them thanks for watching hop on over to our YouTube channel and subscribe to that for more marketing implementation ideas for your accounting practice and please remember to Like comment and share this video with your peers and your friends catch up with you soon bye