Streamline your Healthcare lead qualification funnel with airSlate SignNow

How to create outlook signature

hi my name is Manish and in this video I'm going to explain exactly how we generate additional 30 to 50 000 per month to our practice clients I'm going to break down the four step system that we use and I'm going to show you step by step how exactly do we do it and how do we track the results to which our patients have come through the system that we have built and for this I'm going to use the real life scenarios and real life results that we have generated for our clients so let's jump right onto my computer and I show you exactly how we do it so at Healthcare practice Revolution we follow a system and that is a four-step funnel and what we do is we pick your high value service like you know so if it is a dentist and suppose it's a general dentist and they have root canals and they have implants and so somebody is an orthodontist and they are they want to focus on Invisalign so we pick your high value service and we focus on getting clients for that service and you may have multiple high value services so we replicate the same system for multiple high value services so what happens is like the entire focus goes on the service and the the leads that we are generating they know what they are booking an appointment for and what are they going to get so it's not a funnel where we are just advertising the practice and like you know people are like we have no idea about what people are going to book us for that is not what we do we pick the high value service and we focus on it and and that's how we generate a lot of revenue for our practice clients so in the first step what we do is we generate lots of traffic and this traffic is generated by Google ads and FB ads so primarily we use Google ads and like you know there's some portion we also invest in FB ads why Google ads because Google search based ads and like you know these are the people who are actually looking for this solution in the market and we try to attract these kind of leads which are quite hot leads and like you know it it becomes easier to Target these people sometimes cost per lead via Google is little higher than Facebook but the conversion ratio if you see the Google leads convert better than Facebook leads because Google is a search based engine and like you know the leads that we get are actually searching for certain Solutions and what we do is we then divert this traffic to the landing page so you may ask what is this landing page and how is it different from the website so landing page converts around 3x more than the website directly so what happens is like you know for once somebody clicks on this ad we do not just send them to your website because they might just get lost in the information that you have on the website and we do not want that to happen so what happens is we create these landing pages which are focused on these high value services and what we provide information to this particular visitor is all about this high value service and we also hook them up with a solid offer so we suggest a lot of offers to our clients and like you know whatever is possible for them to go ahead with we pick that offer and on this landing page we are trying to get the details of this particular lead by offering them something for free something for discounted prices something for a package so that is how we are trying to make sure that once the lead comes to the page we want to acquire that leads details and we don't want them to just leave the page and go and once they submit the details we add them to CRM and what happens is the CRM is fully automated what the CRM is going to do is CRM is going to follow up with this lead for booking an appointment because the lead has just submitted the details and now what this tool is doing is they are trying to follow up for the appointment and once they book an appointment it is also going to follow up so that it is not in no show they appear for this particular appointment so this entire thing is done by the CRM here so this is the complete automation that we do and in case this particular visitor does not convert into lead and it goes back so what we do is we start retargeting on Facebook so what we do is we a Facebook pixel on this landing page or your website and those who did not submit the details they start seeing ads on Facebook so that is the next step of the funnel we show specific different types of ads to these people basically to generate some fomo the objective is to come back to the landing page and submit the details so this is how we build a funnel that works on automation all right and there's something even more important that is what do you do before starting the funnel and what happens once the lead is Into The Funnel so these two areas we take care of pretty well first thing what we do is we take care of the though prerequisites pardon for my handwriting because I'm writing with mouse and what happens is like you know prerequisites it's what we do is we optimize your online presence so what happens is that like you know if your social support your Instagram is not optimized your Google business profile is not optimized and then your Facebook is not optimized the website like you know there are certain mistakes or there are certain problems on the website we have to fix this first so what we do is in the first step we fix all of this because understand the scenario that you know we spend on ads the the visitor comes to the website and then see then he sees that the website is not proper the data is old and security is not proper so what happens is the prospect is not going to trust you so in this case what we have to do is have to do the cleanup first so otherwise we have seen a lot of people making this mistake because if you do not do this you end up wasting a lot of money on this all right then the second thing that we do is we try to gain your audience understanding so we ask you a lot of questions to understand what what kind of audience are you really targeting so each practice has a different requirement of patience so that is why we do not try to like you know apply the same solution to all the practices so we try to understand from you what exactly do you want all right just for an example like like if you're an orthodontist so gather information like you know so what kind of things are people searching for online in that particular area so it can be like cost of Invisalign in Kansas City best Invisalign provider in Kansas City then does Invisalign really work and we track people asking these questions from a particular geography and then We additionally apply filters that these people need to be in the age of say 20 to 40 or like you know parents of kids of age between 6 to 14 and men and women between age of 25 to 35 and we try to Target these people only so what we try to do is we try to do the laser targeting and to bring the cost per lead as down as possible and the next step is what happens to the lead once they submit the details so what we do is we set up a system where the moment leads submits its details the CRM is going to call your office and it will tell you all the details it's an automated system nobody there's nobody from a team sitting there the CRM does does its job so what they are going to do is like you know they will call out the details like the lead name and what they are reaching out to you for and it will then call the lead and it will Bridge the call yes that is how it works so you do not even have to like you know consciously keep watching the leads no the CRM will do its job and say for some reason the call is not connected then it we set up a follow-up call on the same and you can again try to reach out to these people or these leads and the next step is suppose the lead books an appointment with you so you can have all the details in the system and the lead will receive the confirmation about the appointment after that that the lead should not be a no-show we also consistently remind them through various channels about this appointment that your appointment is coming up at this this particular time and so that it's there should not be a no-show basically so this entire system is done very systematic we are not trying to spam anyone we are maintaining the frequency of these messages very crisp and clear and it helps it works and that is how it should be because if you do not do anything with the lead once they submit the data the lead is going to vanish they're not waiting for you so we have to have the system in place so things happen on automation all right so I'll show you some examples about what kind of ads we do like you know this is a chiropractic ad this is a every Clinic ad and this is a couple therapy ad for a psychotherapist and this is the Invisalign ad for an orthodontist so this is how we write copy we write we create your images and we set up the funnel what happens once they click on it all right and majority of our funds go into Google ads and in Google say I'm searching for a Invisalign provide in say cans Missouri and this is what the ad is Invisalign aligners find a doctor or location Kansas City Orthodontics thinking about straight teeth so this particular copy is very important what you write your makes or breaks the ad funnel so this is very important so we understand the user psychology and ingly we write these ad copies all right and a lot of people say like you know do people really click on ads yes people do business owners are smart business owners like you are smart and that's you know that it is an ad a lot of people don't so that's why you have to write copy such a way that they end up clicking on it and what happens after they click on it and everything is depending on our funnel all right so what I want to show you next is the monthly Revenue call calculation and this is the math that I want to put up in front of you so this math revolves around a lifetime value of the patient and say your you are an orthodontist and your lifetime value of the patient can be around two thousand to four thousand dollars and this is a very realistic figure so say let us calculate on two thousand dollars and say your lifetime value of the patient is two thousand dollars and if we are able to generate around 20 Page new patients every month with the system with say 1500 of the ad spend so that still gives you a revenue of 40 000 lifetime Revenue this is and even if I don't consider the lifetime Revenue you are still in the positive Roi that is what I want you to understand here so the lifetime value of that patient is going to be 40 000 and the return on investment on these particular patients is 26.7 times all right so let us understand and see if if say you are a psychotherapist and your value of the patient is say 1500 because I'm just considering 150 dollars per therapy session and average 10 sessions per patient and that's how I'm landing on fifteen hundred dollars and say again we are able to generate 20 to 25 new patients so like I'm just considering 20 patients and with the ad spend of fifteen hundred dollars and you still get revenue of 30 000 dollars from these patients and your Roi still sits at 20 times like you know you're you're getting twenty dollars back on every one dollar invest and yes practice Revolution is a for-profit organization so we charge a management fee which ranges between thousand to fifteen hundred dollars depending on your business requirement all right and this is what we charge so this is what you need to to deduct from your Revenue so yeah so this is how the system works and this is how the math works and I want you to understand from this math is that I'm calculating this on Lifetime revenue of the patient but your immediate revenue is also in positive Roi and I'm not even considering the referrals or the family members these people might bring on so that is going to add up additional Revenue which we are not even considering in this calculation all right so this is how this system works and this is how we help our practice clients to earn extra revenue from the practice so they can relax and focus on their Patient Service instead of patient acquisition so that we can do for you so you can click on the link below or next to this video and you can book a strategy session where I like you know talk to you one to one about how we can help your practice in particular what are your high value service is that we can help you promote and yeah let's have a discussion and I'll see you there