Empower Your Business with Lead Qualification in India

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[Music] hey guys welcome back and today we are going to talk about lead generation for the private jet industry so when we talk private jet industry what's the first thing in the first name that comes to our mind obviously for people who are well versed with the industry it's netjets now you know even if they are our one of the biggest competition and nowadays there are quite a few companies who are like netjets the important Point here is that how to generate the leads right so this video will not be specific to us and other countries but this principle that we are going to discuss could be applied all over the first and most important topic is about the private jet industry in terms of classification of the type of customers who are searching for private jet flights and charter flights there could be few bifurcations in fact there are few different type of people who are searching for this industry a are people who are you know who are one of Travelers who would probably do it once in their lifetime or would probably do it for one of the special occasions their customers who have traveled or have they tasted this industry in the past they could be part of those those type of people who are willing to buy a membership plan or are very close to you know they are researching about and are very close to being you know having a fractional ownership and well there could be other customers who are looking for deals who are looking for empty leg deals you know when a private jet flies off from one part of the world to another uh usually or sometimes the the second part of the journey if they are coming back to the airport they would they they might be flying empty it doesn't really happen in today's world with so much technology in place with the utilization that we could conduct however there is a chance that you know with people you can't really configure people mind so the people would be searching for empty like private jets because they know they can save money so they are the one who you know who are more interested in getting deals in this industry so if you are one of you know the private jet operators either themselves or in this industry what type of customers could be your ideal base so I would say that if supposedly you are more into you know if you have fractional ownership if you have the flying cards if you provide only one of flights either one way or return then the ideal customer for you could be the ones who are flying off private jet for the first time who want to take their family their companions on such an experience and so on emergency subject or emergency kind of people where they are searching for emergency flights would be a complete No-No what about corporates corporates could be a great you know value add-on in order to provide the recurring Revenue that an organization needs it is not dependent on today's time forever throughout the you know throughout the years throughout the Decades of uh off of this this industry being there rectoring revenue is of Paramount importance so yes that is the one which has to be taken care of as well we are a well aware of the industry we are aware of the fact that they're different type of people who are searching for private or Charter Jets and when you know when you're aware of there are different type of people who are searching for this type of service you could what's the right strategy to now actually generate leads is you should break down your campaigns into specific categories what really happens on the Google ads level or if you're generating leads you know with help of Facebook social and social platforms like Instagram and others is that you have to understand which particular segment of visitors is bringing or could bring in the right leads for you because leads are I would say that leads the number of leads is is is a big challenge because in some of some of the industries some of the companies that we have worked with in this industry the lead count could be good but the actual conversions could be far better so in today's as I was mentioning you in today's time the technology has become so smart that we can track everything so let me share something with you if you see here what is really happening is with the with today's technology on ga4 we could track evaluate how the flow of prospective visitors are on the website how many of them are actually selecting different filter options while they want to review the pricing so this lead generation or the examples of the lead generation that we have done in the in the aviation industry in in nearly all of them we have tried to implement the core conversion Solutions which could help us track in detail about what is happening on the website why are they doing this which keyword is working well for us what is the volume of specific set of keywords what we have always seen is that people are always looking for deals even corporates so when people are looking for deals you have to give them that even if your price point could be a bit higher than the competition if with the right usage of you know words with the right context with the right kind of creative you as the the one you know ah I particularly feel the biggest thing for any business in this industry would be the cost per lead because the cost per lead could initially be higher right but the amount of Revenue the wrecking revenue or the exact profit they could make could become multi-fold if supposedly they get to a visitor who does more than one booking right not now but across the customer lifespan so that is really important to understand what the goal here overall of the industry is a to understand your persona of visitor what type of visitor you want to Target understanding the medium through whom or through which it you have to Target him it could be Google it could be Facebook it could be Instagram it could be Twitter it could be any of the platforms bringing them back to the website trying to engage with them trying to consolidate or expand the list of your visitors what keyword to use what negative keywords to use all of that play a very important and a pivotal role one of the things that we have seen personally working well for our you know clients in this industry is targeting those locations which have high traffic wherein we already have the data or that data is provided by our customers in order to share with us these are the airports which usually have you know travel what else we have seen really working out well for is is doing Geo targeting so they could be specific locations on which we do intentional Geo targeting based on keywords and making use of display and YouTube as a technology in order to reach when they are they are in that location you know what I'm saying about you know it's it's as as you know as someone in this industry I'm pretty sure or someone who wants to generate leads in this industry I'm pretty sure you understand what I'm talking about you know and this is what happens when you have Siri with you but anyways the point here is that if you do all of those well you could definitely reach out to the right set of people but yes the point that I want to share his with here is that point number one about your industry Point number two understand what type of keyword and as I always say if you know you as a business owner are you as someone who is generating leads in this industry good cater and understand the problem well then you can definitely generate leads the quality of the leads is more important than the quantity of the leads no matter what day it is no matter what year it is that is will always remain the key I've seen so many I've seen really seen so many you know people who come to us and the first thing that they have in their uh you know when the thought they're sharing us with that is that they're saying we get leads quality is not good the cost per lead is good right but the quality is not good the quality is not good and the cost per lead is also very high no matter what problem they come to us one of the core problem that they always get is about the quality of the lead that's it guys thank you signing off Rahul Tucker for Mrs at this side bye see you later