Empower your financial services business with lead qualification marketing for Financial Services

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so the difference is then between buying leads in and self-generating leads for financial services this is for mortgage firms ifas protection only anybody in financial services really is trying to grow their business obviously the lifeblood of any business is is getting customers and in financial services the hardest part of the job really is actually getting leads and getting good um some good quality appointments uh so in my role last week to Financial Service firms pretty much every day um in quite intimate depth about how they're operating the business and obviously that's one of the main questions I ask how do you currently generate your business and a lot of people are kind of buying leads in where I think the problem with buying leads in generally speaking is that the quality of these leads are are not good um which makes sense because there's no trust there with those kind of leads they can don't know you from Adam it's so it's the next especially into a cold call really so there's no trust and in any business transaction I need to have trust special in financial services where it's going to be somebody's biggest Financial commitment they're probably ever going to make they need to feel that that trust which you just don't get with leads that you bought in which makes sense in in terms of the industry standard closing rate of those kind of leads which is between five and ten percent where on the flip side if you if you can learn to self-generate your leads those there's appointments and those leads are closed a hell of a lot better for for one main reason like I mentioned before the trust Factor when you've self-generated leads um you've kind of you've built some trust you've built some rapport with uh with the prospect and so the beauty of that is when you actually get them on a call they know who you are they know what you do you know they know how you can help them because if you do that in a strategic way prior to the actual call you demonstrate how you can help these people and so they are actually booking a call with you because they they want help from you so those those leads are I have a lot better quality and those appointments just close a hell of a lot better like the leads that we help people to produce General clubs at about 30 because we've taken through a process which which kind of ticks those boxes it it builds trust it builds Rapport and we pre-qualifying them as well on an automated basis so we're asking them pre-qualifying questions so we've got all that data before you invest time ringing the the lead because I think again that's another big problem across Financial Services where um firms and Brokers and uh ifas are spending investing a hell of a lot of time ringing these these poor quality leads and obviously you're never going to get that time back so the way that we do it in our programs is like I say we build trust we build rapport make sure that these leads are quality leads and they are the right people for for you before you invest time contacting them um so if you if you'd like to learn more about one of the strategies that that we kind of cover in our programs um I have a free training available at Dan reddishconsulting dot UK so you can check that out that'll give you an overview of what we do um but like I say even if um even if you if you don't follow our process I think finding a way learning that skill there's no more essential skill really for any business owner to learn to to generate your own business and rather than having to to rely on on outside sources it's about kind of taking control and taking ownership of your of your business and your destiny really so yeah like I say check out the training anyway it's completely free it's done relishconsultant.uk thank you