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on uh small business growth for all of you phenomenal entrepreneurs and hey ready so today's um small business growth discussion let me know if you have a business this is for small business owners and the um whole idea for today is around how do you attract a lot of leads hey Mark right how do you attract a lot of leads fast if you have a small business owner if you are a small business owner self-employed entrepreneur you know under a million dollars in Vue by the way Happy Valentine's Day I see all the hearts if I can click on the hearts for all of you I would click on the heart for all of you for Valentine's Day hey Serena nice to see you I think s Ser oh Serene sorry I thought it was a friend of mine Serena so do you have a small business do you have a small business do you understand that um right now every day there's over two billion people that are online all day long and there's two types of marketing that I want to talk to you about that I think is really important to understand uh let me know what kind of business do you have hey tall red 33 what kind of business do you have ATT track success Queen Happy Valentine's Day thank you uh in the US we're celebrating Valentine's Day and uh so um what kind of business do you have let me know digital marketing awesome and uh so so there's two types of marketing that I want to talk to you about and um one of the things that I do as many of you know I love helping small businesses I had two mentors when I was younger that taught me how to Market and how to sell and um and how to help you know people but I want you to understand that there's two types of marketing and we're going to be talking about how do you generate a lot of leads and then qualify them but there are two types of marketing um that I like to teach is around what I call is interruptive marketing but then there is search marketing now what's the difference between the two thank you Sarah you're amazing too so interruptive marketing when people are going to YouTube and they're searching for something for example and you can place content whether it's shorts they're called hey Tony whether it's shorts or ads in front of somebody else's content you're interrupting what they're there to do when some of you on Facebook or some of you on Instagram you know we're doing what you're doing today uh and then you saw John asraf is going live or that I'm GNA be talking about how do you attract hundreds of uh paying customers okay hold on one second I need to stop this all right um sorry um I had alarm come on um so so when somebody is doing something on Instagram Facebook Tik Tok YouTube and you create some content whether it's content that they want to watch or you hijack somebody else's content by creating an ad in front of their video you are interrupting what they're doing does that make sense because I'm going to give you some techniques to to be able to use to to really stand out so if you're going to be doing interruptive marketing the first thing that you need to be thinking about if you just joined I'm talking for business owners only small business owners entrepreneurs self-employed so you have to be thinking about if I'm going to try and interrupt what somebody is doing like what is it that's going to capture their attention now hold on everybody who's on social media or online has one of these right not a plastic brain but has a brain now everything that I teach is around neuromarketing and neuros selling what does that mean well when information enters the brain when information enters the brain either you know through the ears right or Through The Eyes the brain and the eyes are connected there is a process by which the brain processes all incoming information and so does anybody know what that process is if every brain works the same every brain does work the same if you're marketing shouldn't you know like where or what are the circuits that you need to trigger to do the number one thing if you're doing interruptive marketing the number one thing can anybody guess what's the number one thing you must do when when you are doing interruptive marketing I teach this to all my students I've trained over 25,000 business owners okay what's the number one thing you must do when you're doing interruptive marketing if you want to activate a specific circuit ah tall red tall red over here on Instagram says get their attention so if our job is to get their attention what gets somebody's attention first what kind of content gets their attention first it's based on the brain's priorities right if you think about the human brain as um let's say a computer just for a moment a computer all right all right so Karina says pain uh yeah that could be correct too many scroll for hours visual so visual yes because it activates the occipital lobe the largest lobe in the brain but what is the brain's priority Karina says jealousy um maybe if you post a picture of their spouse with somebody else you'll get their attention oh all right so Facebook user says safety so the number one priority in the brain is when we're looking at something or we're listening to something the number one priority is around our own Safety and Security so if you happen to have a program product or service all right around people's Safety and Security you should lead with that not free stuff Kevin no right so you should lead with something that they are already concerned about as it relates to their or their family's safety or security does that make sense so all incoming information goes into a place called The thalmus in the brain brain and the thalmus makes a decision of where to relay that information so if it has to do with their safety or security for themselves their company their family you have to create some content around that all right part one part two what do us humans do more of or what do we do first do we do more to avoid pain or discomfort or do we more to gain pleasure do we do more to avoid pain or discomfort or do we do more to gain pleasure which one do you think it is come on all my Facebook fans all my Instagram friends we run away from pain so Karina says we run away or move away from Pain what if the pain is not real what if it's the pain you know that we're thinking about in the future like um not having enough money for retirement not having enough money to pay pay the bills in a month right so here is the way our brain works anything to do with Safety and Security gets our attention first that's why okay when let's say we're walking down the street and we hear a horn or we hear tires screeching we might pay attention pay attention we got to get people's attention so survival safety security is first second is avoidance of re but here's the key by the way we will avoid real or imagined pain or discomfort real or imagined so if we have this belief that there could be pain okay and that's part of the lens by which we're experiencing the world right then this real or imagined pain or anticipated pain or discomfort real imagined or anticipated pain or discomfort now or in the future get gets our attention right away now our brain is processing all of this information at the rate of 400 billion bits of information per second 400 billion bits of information per second before you and I are consciously aware of it so how do we get people's attention first we need to learn how to mark it to their subconscious mind why the subconscious receives all the income information up to half a second before you and I are aware of it consciously let me repeat what I just said the conscious mind receives a signal from the subconscious the thalmus makes that determination the amydala the emotional control center of the brain makes that determination up to half a second before you're even aware of it we're living okay in AAR or in in Reverse almost does this make sense so when we want to get more leads the whole idea of coming on by the way for those you just joined Happy Valentine's Day if you're in the US all right happy Valentine's Day does this make sense so far so if our job when we're doing interruptive marketing is to get their attention then here's my question for you are you marketing to their conscious brain or their subconscious brain this is where neuromarketing where companies spend billions of dollars spend their money because they know that the first thing especially on social media you know or even on Google is to get attention first then once we have attention what's the number two thing that we have to do there are some rules for getting a lot of leads and if you get a lot of leads and then you can can qualify them then you can convert them so what's the second thing that you need to make sure that your your marketing mage messaging your content does there's something that you have to make sure because it's a number three rule of the brain number one safety security okay avoidance of pain or discomfort real imagined or perceived Etc what's the third so John ton car says keep their attention and how do you keep their attention the Third Law of the brain Third Law of the brain is energy conservation can anybody guess why why is the brain an energy Miser you see thinking requires energy right seeing requires energy moving requires energy but the brain does not want to use energy it uses up 25% of all of your caloric intake so it doesn't want a your three pound brain uses 25% of all your calories so it wants to conserve energy so as a business owner who's doing interruptive marketing that I've talked about if you're on social media type of marketing you have to ask yourself this question if somebody's brain is thinking about or or is focusing on uh energy conservation I can't make people think I can't make people think which means one of the things I teach is this don't make me think don't make me think lay out the breadcrumbs lay out the breadcrumbs so it's just easy for me to consume so safety security uh avoid a pain discovered don't make me think and now give me the payoff now where is the payoff what's the payoff of this video what's the payoff of this video when I started I said hey I'll help you grow your business faster I'll help you get more leads faster so you make more sales so we're always looking for the payoff because now we've taken care of number one two and three priority of the brain and now the brain saying what's the payoff of watching this video what's the payoff of reading this thing and don't make me thing right so don't make me think just just let me know easily now when we have a promise a hook around their biggest pain fear frustration irritation wants needs aspirations let me repeat that pains fears frustration wants needs and aspirations the wants needs and aspirations that they have that they're looking to achieve in their life or business that activates the reward center of the brain now anybody understand what the reward center of the brain is we release dopamine when we anticipate the reward not when we get the reward let me repeat we humans the brain the human brain releases dopamine the feel good go button neurochemical when we anticipate the payoff this is why I always teach neuromarketing neuros selling right so when we're marketing you want more leads you want more sales of course well if you're doing interruptive marketing I just gave you the formula now what about for search marketing like right now there's people probably looking for your program product service or thing right they're looking for it are you there are you there if somebody is searching for your type of program product or service if somebody's searching for the solution that your program product or service offers are you in their path of search yes or no are you there with articles are you there with videos are you there with ebooks are you there with a real book are you there with a small Court like are you there in the path most of you are not there right and here's a question for you if there are 10 or 50 or 100 or 5,000 people looking for whatever it is that your type of program product or service can help with are you in that path like are you spending money for people who are already looking for the solution now I may have said a dirty word or two spending money let me reframe that are you investing to get the leads the prospects are you investing to to to meet the people that have got their hand up I'm looking for your type of of P of solution your type of program Proctor I guarantee you something right now I guarantee you somebody's looking for your program product service right now but you're not there you're not paying for the leads and creating a sales process that is easy for them to pay attention to you to know what it is to know what the payoff is with an irresistible offer so that you can convert more leads I spend $500,000 every month on Google Facebook Tik Tock Instagram and we get five six 700,000 prospects a year in our funnels my clients okay the coaching clients I work with they spend millions and millions and millions of dollars every month to create okay lead flows that are qualified so here's my question for you if you're not doing it why if you're a small business owner you're not doing this how come and maybe you don't know maybe you just don't know how to do it okay um maybe you don't want to maybe you you have fear right um maybe you have some beliefs that are holding you back I'm not sure why but would would you agree that for you know for everybody who's alive today that has a small business all the howto is already known like how do I get leads we know how to do that how do I do so I Am David be advertis is a huge cost no it's not it's a huge cost when you're not getting a return on your investment that's not the right thinking David or you know it's like advertising is a huge cost no ignorance is a huge cost not knowing what to do is the huge cost is that making sense don't confuse what costs money with it being a huge cost no when you don't know how to use it when you don't know how to do it it's a huge cost so here's something I'd like to um invite many of you too if you'd like to um every you know uh three four months or so I do something called a business breakthrough challenge it's spe specifically for small business owners and I teach them the same things that I've taught over 25,000 business owners in the last 10 years how to systematically grow their small businesses solopreneurs entrepreneurs small businesses whether you're a coach a doctor a lawyer an entreprene doesn't matter um I have an event coming up it starts on February the 20 uh February 20 something I think Thursday February the 22nd um I have two options for you one is general admission we're going to do five days of training for about two hours each day for general admission it's 47 Us doll all right 47 us I'll teach you the power of neuromarketing creating irresistible offers how to use AI to do all of your marketing I'll show you as endtoend sales system and I'll help you unlock your brain's hidden power five days $47 for general admission it is probably worth ,000 or more if you want to upgrade to VIP which you can for 97 extra dollars I will do two extra hours a day all right two extra hours a day for all the VIPs 90% of people get VIP but I have people from all over the world in Instagram go to my link there's a a place for you to sign up with all the information on Facebook my team is showing you a slide right now uh of what we are doing I'm going to take the best training and give it to you all right for being part of my Orbit somebody who follows my work um you may know I've built five multi-million dollar companies company number one um four and a half billion a year in sales company number two two and a half billion in Market c cap company number three um 20 million a year company number four 10 million year company number five 20 million a year um I've built companies but more importantly I've helped other small business owners build companies and if you want to learn how to grow your business systematically uh yes there's an investment I do a lot of free stuff but yes there's an investment if you pay you pay attention and you'll show up we'll record we record everything there's workbooks slides examples samples and homework every day for five days all right and so if you want to learn how to grow a small business versus having a small business this is the best training in the world for small business owners at this price of an investment um over 90% of businesses fail not because they don't have a good program product or service they just don't know what the heck they're doing they don't have to market right they don't have to sell right they don't how to create systems that are duplicatable and scalable and if you want to learn how to build your business in a systematic or you know organic way or by using paid media then um be on the program and I will show you um process systems strategies and tactics all right uh we will be recording everything if you miss a day um you can watch it later and we do have a private Community for for people who sign up as well and um so I invite you if you want 2024 to be your best business year ever um come and join us right and so um so Danielle expanding will require employees which brings other challenges what is your take on that because I know people hold back growth because of it um if you don't know how to hire and manage it presents a problem if you do know how to hire and manage and train it's not a problem it's like a team so if you don't know how to do it it's a problem you know how to do it it's not a problem so all right so anyway um I gave you a whole bunch of ideas on on uh you know how to grow your business faster uh generating leads right we talked about this a little bit earlier like generating leads there's two billion people online every day two billion right they're having fun they're connecting they're looking for stuff they're being interrupted or they're searching and part of the the idea back in the day when when I started business um literally 43 years ago I became a real estate agent and then I opened up my own real estate company had 42 offices I'm sorry 85 offices 1,200 salespeople um it took us about seven to 10 uh Impressions um you know whether it was postcards or ads in the newspaper or mailers you know or phone calls for people to recognize your name do any of you know how many repetitions somebody needs to see you your name your company name your program product or service before they even slightly remember you anybody know what that number is in 2024 we already we already established that you know um getting attention is the hardest thing to do right now so Karina karar sorry ab ab in Fitness what is that number Debbie says 17 so tall red minimum of five to seven times before they bite depends on whether it's a warm list or cold um the most recent number that I heard on social media is 35 Impressions 35 35 impression before they really you know um know who you are and what you do 35 Impressions that's crazy so so here's the question for you are you creating content that people want like are you creating content that people want around your program your product your service whatever it is that you're offering are you creating content um around that topic over and over and over and over again to the audience that wants and needs that you have and I Am David yes I will show you tools to get leads we will I'll show you the best AI tools all my clients are using right now I'll show you graphs charts PowerPoints uh for sure I will do that I will show you get how to get more leads than you've ever thought possible so so here's the question for you if you're online are you creating content for each of the channels that your buyers or prospects are on enough enough to activate the algorithms do you know what activates for example the Instagram algorithm do you know what activates the Instagram algorithm for example what's the hottest thing on Instagram right now and those of you on Facebook I'm just talking about Instagram for right now but what's the hottest thing on Instagram right now what activates their algorithm so let me give you an example and then uh I'll tell you just go to the bio and sign up for the business breakthrough Challenge and you know on uh Facebook my the link will be in here what activates the algorithms on Instagram right now it's changed since last year and they Chang all the time let's say you have a hundred people following you on Instagram or Facebook are you aware that when you post something they don't send it to all of the people that you have that are following you are you aware of that I think most of you are but let's say you have people uh and they send it to let's say three they let three people know that you've posted something new all right let's say they send it to three people they let three people know you've posted a video or you know you're going live do you know what activates the algorithms number one are people consuming what you have put up nope Danielle not hashtags or music right so are they are they watching how long are they staying are they reading one two are they sharing it is the content so good that they want to share it three are they saving it so consume share save consume share save so commenting yes are they engaging with it are they watching it engaging it right so here's the question that I want to ask you when you're creating a piece of content a are you focusing some thinking time on creating the hook the hook that'll a get their attention B are you creating content that people will like and share and consume and and and participate in you have to be thinking about that in advance like when I come on to this session here do you think I just come on because I know all this stuff right over here on my monitor I have hold on I have my discussion outline I have my discussion outline with what am I GNA talk about what am i g to share that you want I'm not just coming on because you know I I um want to do it off the top of my head I know all of the content but my team and I take a little bit of time to ask ourselves like the people that are following my work that are small business owners what's the problem that they're having like what do what do they need that I can help them with that's easy for me and we we invest a little bit of time uh they said they need leads well what don't they understand about leads when they're so easy to get right well they don't know neuromarketing and neuros selling like I do right they they don't understand you know some of the uh new nuances of the algorithms they don't understand how to create you know an outline does that make sense not enough buyers not enough leads not enough sales well if I can help you with Buyers leads and sales then you might want to listen so think about it from the relationship of you with your prospects and your customers who who are looking for you to help them does this make sense so don't don't add hacket don't be an amateur play the game at a Pro level because Pros are playing against you so you want more leads behave like a pro you want more sales sell like a pro does that make sense all right I'm uh I'm uh done for right now and I hope you um enjoy today's session to get leads grow your small business if you want to join me for the business breakthrough challenge as I mentioned bio's in my or the link is in my bio on Instagram the link is um in the chat here in the Instagram page I will show you uh over five days um how to position how to get leads how to difference yourself how to do the best neurom marketing and neuros selling so that you stop wasting your time and you start building your business and get more revenue and get more business and build your business the professional way okay level up your skills and your knowledge and level up your standards uh I can't tell I see I see thousands and thousands of business owners have no flipping idea what they're doing and they're wondering why they're not doing well you need to upgrade your own standards and your skills um join me for the business breakthrough challenge I'll show you how to do it um and like I said before yes there's an investment um if you pay you will pay attention I'll give you a lot of stuff for free uh like I did today you want to go deeper um than making investment in yourself and say yes to yourself thank you Coral I appreciate that you like my content all right and Michael neuros selling haahahaha I guess you are very ignorant Michael because you have no idea what you're talking about so haaha back to you my friend all right bring it on Torch have a great day appreciate you all if you like this please share it all right byebye