Lead qualification service for Construction Industry

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so how do you as a construction business or a contractor use your website to generate both cheap but yet qualified leads for your business in today's video I'm going to show you how most people get this absolutely wrong while they go about this the wrong way which leads to absolutely horrible results and then starting to question well how the hell do people use the internet to generate leads you know back in the day everyone used yellow pages but the yellow pages is pretty much gone now so everyone's gone to the Internet but how do you generate leads online further onto that I'm going to show you exactly how you can improve your digital marketing and your website specifically in order to generate tons of leads in both that cheap way as I mentioned and also in that qualified way so it's going to be a really important video to stick around to the end because if you're a construction business owner or a contracting business owner I've got something kind of uniquely special for you at the end that's completely free so with that said and without any further ado let's jump over to my computer and we'll get stuck into the day's training so here we are back at my computer now when it comes to any industry there are horror stories there are crooks in any industry ripping people off left and right especially within the digital marketing space I've seen more than my fair share because I'm in this space though I think there's a big difference when it comes to the digital marketing space because people that get into the digital marketing space that are offering help to contractors like yourself for construction companies like yourself they actually don't know that they're doing wrong by you they have this you know responsibility or this feeling that they are doing good work but they fundamentally misunderstand how this whole digital marketing kind of machine fits together in order to produce your business or any business leads so what do I mean by this that so many people in this world or in this more industries especially think that traffic is all you need to get is more traffic but traffic although it's easy to get can be absolutely horrible in in the order that it doesn't work now why doesn't work it's because your website is absolutely rubbish now that's not your fault most web designers or people that are in web development completely misunderstand what good marketing what good psychology is related to your business especially you know what how do your customers think now they don't know how to design a website in order to persuade those people into leads that is the essence of what you want your website to do but everyone else in this market space thinks or just get more traffic now you only get like more leads out of ignorance not out of actual optimized marketing now what happens is that this leads to the horror stories of what Google Ads not working or Facebook ads not working now as you can see on the screen in front of you poisoning and why the hell of I got you that Google Ads revenue here is that Google ads has been growing every year year-on-year without any failure there have not even come close really - even plateauing so why why are people putting their money where their mouth is because it works Google Ads works when you get the recipe right which I'm going to show you how to do in this video it just simply works and if you want to know exactly how to create the perfect Google ads campaign for you as a construction business or a contractor somewhere in the link below above sorry a link will appear - actual training video on how to set up it a successful Google ads campaign moving on to Facebook though the same can be said that look at their revenues we're talking huge absolutely monster as growth in facebook ad revenues the same principle again people are putting their money where their mouth is because it works and the same thing applies with Facebook ads is that if you have the right recipe in place you generate good qualified leads at a very cheap cost again I have a training video that some link will pop up somewhere in the corners just above me you can watch that full training it shows you how to craft every aspect of your Facebook had strategy for your both for your construction business or your contracting business so one of the most important things that you can definitely do in order to grow your construction business or contracting business is to smash that subscribe button and like button because it will give you access to the videos that I release weekly that will drastically improve the performance of your business so with that cheesy little section being said let's jump straight into the actual good training content I think what a lot of people misunderstand about the website is it's actually like a salesperson right or a sales professional now let's start hypothetically just role play a scenario really really quickly in just 10 seconds imagine that you and I are in your business 50 leads come in and I'm gonna get 25 and you're going to get 25 who's going to close more it's only you by a horrid amount I might get one or two deals out of complete ignorance and luck you might close if you're doing exceptionally well half but most likely are long lines of like one in four twenty five percent which is fantastic but it goes - it goes to the bottom line that if I in the salesperson your business is going to be struggling so your website is no different to a salesperson there are good sales people like you and they're bad sales people in the construction past or contracted out contracting from space like me now you want the most you know highly trained you know like warrior like wolf of Wall Street almost website for your business because when you're sending good quality quality traffic to your website you want that website to convert into leads good qualified highly motivated leads because if you can improve your website it changes absolutely everything so radically just imagine if you're getting a hundred visitors and you're paying $1.00 per visitor traffic's not the issue you can buy traffic traffic see is part of any kind of marketing mix or marketing strategy but let's just go back to the little scenario that I'm running with your 100 visitors you pay $1 each per visit $100 now let's say you and I are competitors now your website converts at one percent so you only getting one lead and a cluster one hundred dollars that lead I'm converting a four percent and I'm suffering the same cost per traffic that you watch so I'm still paying a hundred dollars but mine is four percent which is not high in this space whatsoever so I paid twenty five dollars per lead I can then growth much faster because I'm getting more leads but I'm also getting more deals on getting more referrals etc that momentum really starts to go really quickly so how can you actually improve your website's kind of a salesmanship or conversion rate ability become more persuasive that's exactly what I'm going to show you in this video I want to go through everything step by step so you can do this yourself to radically transform your business so what we have here is a proven and successful construction and contracting based business marketing strategy that is just wildly successful it works for so many different types of contractors and construction businesses in so many different countries now what I want to do is just show you first off actually if you go to the end of this video I'm gonna show you how you can actually get this strategy for free no cost no obligation absolutely free but going just rewinding back for a second everyone thinks that traffic is the issue no traffic is not the issue traffic is easiest part you can buy that you can pay for that the traffic's easy it's getting that traffic to do what you want and that's what I'm going to go through with you and I'm going to show you how you can improve this this is the fulcrum point the website portion here I'll show you how you can prove that to drastically go from 1 or 2 percent probably where you are right now maybe you are a little bit better but without doubt you could probably at the minimum double double your conversion rate double the amount of lead to that spending any more money spending no more money on traffic but doubling in leads now how good does that sound so the first big mistake in an area for improvement with just that every contractor or construction business is the call to action now when it comes to your call to action it's really important to think about it as like a transaction it's not it's not a monetary transaction like giving you money but what's the value I you've kind of that sleazy slimy kind of sales person that's just going to come and try and sell them wham bam thank you ma'am style no you don't want to be like that you want to offer some kind of benefit and set the expectation of what happens people are expected expectation orientated we see this with uber taxis are absolutely falling off a cliff when it comes to the amount of business that they do where uber is doing so much better because people can completely understand the expectation of when the uber is going to arrive now it doesn't seem like much but it's completely transformed the business or I should say the you know the the individual transport business by car or vehicle on its head completely just by that little sense of psychology now the principle of you thinking about the call to action like a transaction is hugely powerful and do not underestimate this I've seen good call to action to transform a website ability to get leads by 22% just by this you know just by changing the correlation it's massive remember when it comes to your website in your call to action you're not actually trying to sell your service I mean the majority of you guys watching this video are selling either construction services or obviously contracting services and some of these services are going to be the most expensive purchases that someone is ever going to make in their lifetime or it's going to be certainly up there now do you think someone's going to spend you know a single thousands or tens of thousands or hundreds of thousands or potentially millions of dollars based on just information on website people buy from people the goal of your website is to sell the initial contact point or that the actual lead now the way to do that is a very simple example here in this call to action you see that we're setting the expectations with free advice in their home explore all the options and a couple of designs moving forward setting the expectation up providing the value work tremendously well for these guys some other kind of just rudimentary things about your call to action is encapsulate the form make sure it's obvious to see daddy the key part that you want people to interact with you want them to fill in your details further on with the detail aspect don't ask for too much information less is more so the more you're asked for the the more it reduces the overall conversion rate so less is certainly more there is one caveat that if you're getting a lot of low qualified leads I ask you kind of a qualifying based questions such as budget for example so if you're getting far too many leads that you can't handle put that in there because that'll help pre-qualifier you know the the not the tychicus because i think that's probably the way to go about it in one way but the people that don't fit your business and your services so here we come to proof and credibility now there's two reasons what people do not buy a product or service one is they don't have the money you can't give people money in order to buy your service and you know people do have their money that's fine we move on the second reason is they don't believe that you can do what you say you can do be it either in person when you're selling or on your website this is where the elements of proof and credibility credibility are just absolute paramount and it's a huge issue when it comes to construction business and contractors because for whatever reason people neglect this area when it is so damn important but here are some kind of key tips that I've learned over the past 12 to 13 years in order into really drastically punch up the power of your proof and credibility on your website now the first one is before-and-after photos they tell more than a thousand words people love reality TV the biggest loser things of that what people transform and people even more so they love the transformation of homes and if you're either building houses show people the process if you're remodeling or renovating aspects of people's homes show them the before-and-afters people love this it's proof now there are some light little small little things I've picked up over the years and one is try and put yourself or try and have the photographer shoot you actually being in the kitchen the bathroom or the home because if you get really good photography done which I do urge you to do people will think that it stopped photography no that sounds funny but I've seen so many clients of mine say people think that our photos aren't real so if you're in there we're wearing you know your company shirt with your logo on there for example people have no doubt that a tube furthermore if you can have your actual clients in the photo with you perfect just absolute homerun winner along with those photos try and get testimonials hugely important people love to hear what other people have to say about your practice service and don't be afraid to tell people what you want in a testimonial ask them to be specific and things of that nature moving on to licenses qualifications member associations these are all kind of that proof that you can actually do the technical aspects easy really important because people that aren't in your industry or world such as you know trades people in the contract contracting or construction board they don't know how to evaluate you so if they see tons of qualifications member associations licenses etc that's how they will judge you because they don't know how to ask the right questions or you know use their ears to say this guy knows what he's talking about they don't know how to they don't have the knowledge so this stuff is really important guarantees can be hugely powerful too in some countries depending upon the contract or construction work guarantees a mandatory of the compulsory but if they're not can you build these in a quite often people do not use them whatsoever so you know why not use them it kind of inherently endorses your product saying that you're willing to put your money where your mouth is in order saying that how good your work actually is next brag about your track record how many jobs have you completed what awards have you won what do you mean what kind of publications have you featured in etc this again is you know there's proof in numbers you know if you've worked with 5,000 people over the last ten years that's 5,000 people that trusted you where if you've only worked with five you know who was skeptical and anyone with five people I don't know if I trust that so you know there's definitely proof and credibility in numbers now this is one of the most forgotten areas of any aspect it will be most probably the second highest viewed page on your website why because people buy from people in the construction world and the contracting world if they do not trust you they do not like you they will not buy from you like like an example is you know if someone doesn't like you that won't buy you might have the world's great a service like the words have never been added along these lines of you know the person the prick hated him and a complete bastard but did a great kitchen you know that makes no sense pay people if they do not like you office or but they will label your service the same crap person crap service and you do not want to come across like that this is where the about us page really helps you want to try and tell the story of how you got into your industry share your values in the story show your key people in your team's definitely you want to be including a head shot of yourself people buy from people and people believe people that they can see so much more so if you're willing to have a head shot so this person is willing to put their own personal brand behind the product and service and the business very very important people hate it or my clients hate it but they do like you know the increase in conversion they do like the increase in leads that it brings and I highly recommend that you do it having obviously your qualifications and licenses as I spoke to on this page can help it also but your value proposition how did you find your value proposition value proposition I talked about the value proposition in a few minutes time but the value proposition is hugely important you can talk about that on your about Us page now because this is the second most viewed page on your website it'll be second or third without a shadow of a doubt now you want to move people on to the most logical next step so someone comes to your homepage the most viewed page comes to their bath about Us page you know who the hell am I going to be dealing with potentially what's the next step talking about either the actual service or showing them actual proof you can do both the same tank you know send them to like a before and after gallery style page where they can view you know before and after images or finished work kind of stuff or send them to a page where they can actually learn about the particular service that's at your core offering or services etc you know it's how you skin that cap is really dependent on how your business is set up in the different services that you offer of course now when it comes to the text on construction based websites and contracting based websites it stinks absolutely stinks now most people are talking we we've been in business for 150 years we do this we do that no body cares but and I'm not trying to be disrespectful it's just you know I made this mistake early really early on in my marketing career you know many many many many years ago so I know if this mistake all too well but people are just the self interest orientated so you have to appeal to that the biggest and most important word you can use is you you speak to the prospect you know you get this you get that you know we do this so you get this etc you know the U is such an important word remember also benefits over features features can be a little bit too complex and they don't really impact you know people's lives you know the old analogy is people don't want the drill they want the hole you know so you think of it like that people differently do buy benefits and then pack emotion emotion it drives absolutely everything in our everyday lives and even in our buying a buying kind of experiences we buy on emotion so you want to your not appeal to emotion as much as possible and kind of like link it with benefits so an example would be impress your friends and family with an absolutely stunning new kitchen so people are getting that kind of status based emotion and greed based emotion because they will be getting a new kitchen that he presses their friends and family believe believe it or not that is a huge reason why people get kitchen new bathroom etc they want to impress you know they're the key people in their lives people are highly status orientated I'm sure you've all knows that but it still just baffles my mind to the level that people are actually status orientated also when it comes to website remove absolutely everything that doesn't support you getting the visitor to do what you want them to do and that is to complete the objective of that page so absolutely anything that could remotely you know distract them so you know having that suppliers you know people that supply key goods and services to your business having them into the website that's a big no-no we do not want these people to leave you know we're we're we're in a controlled environment on the website we do not want people to get out it's like a prison we've got massive walls up people are staying until we do we get them to do what we want them to do and that's become a lead next you need to know your customers and what they want and how they want it so a lot of people sell the the need but the needs not always wanted so I need is like will move into like the accounting world cuz it's extremely obvious is people do not want to do their taxes that's a need but they want more money so don't try and sell the need to get your tax done sell the want is showing people how to get more money so depending upon what area of construction or contracting that you're in so the actual want and not the need again this is principle that I see all too often that is just done the completely wrong way and I'll put my hand up I had done this wrong so many times early on in my career so this is something definitely really important to pay attention to in the last point I've already gone over people do not believe what you say so you have to prove it with different elements of proof and credibility and you know the two reasons why people do not buy and lastly I have a quote people will do anything for those who encourage their dreams justify their failures and lay their fears confirm their suspicions and help them throw rocks at their enemies if you use this even with your just day-to-day interactions let alone how your business operates you will get along with people so much better so you want to encourage people get this brand new home bring a new kitchen this you know stunning status orientated benefit and emotion associate with the product and service that you deliver you want to justify their failure so if you're offering something to where you're fixing something because perhaps the prospect made a mistake you wanna you want to say it's not your fault you know something like that allay their fears people are getting ripped off so with the feelings and suspicions overcome objectives show them how you you get around or overcome or you don't perform a lot of the same mistakes that all that other people do in your industry very very important and people just love to people love people that hate the same people so Democrats a lot of the Democrats because they hate Republicans and Republicans love other Republicans because they hate Democrats something like that it's not always applicable especially in the construction and contracting space but something that's just kind of useful in everyday life now this is the last one but certainly not the least one of the most powerful slides in this slide deck and it's your value proposition I like to think of it as a unique mechanism because it just fits my weird brain a little bit better and the way I like to think that is what kind of unique way do you provide a better result then your competitors hugely important and here I've got just a couple of steps that you can use to really bust out a really powerful unique mechanism or unique selling proposition unique value proposition you want to describe your ideal prospect in be really thorough you know I'm talking I like to give them names like legit names of people either really close friends or family that fit the demographic demographic of the client that I'm working with so you know I'll pick you know Jane 35 etc and all how does she how does she fit what what characteristics behavior what does she think about in in relation to your you know practical service really really important a couple of paragraphs really articulate who are they worried about etc explain the problem that you solve now you're doing this in a long-winded way because we'll cut it down at the end but explain the problem that you solve you know the drill and the whole you know you've gotten you've got a wall you need a whole women explain the problem and use a motion in the problem because it's really important people will buy on a motion so in input and emotion into that into that problem list your biggest distinct benefits you know what what is so important or so desirable about working with you as opposed to your competitors you want to define your promise you drill the best damn hole that you know has ever been seen on planet earth and you promised to do that for each and every one of your clients etc and how do you prove that you draw the best hole you know so what is the actual promise within your actual business and a service that you provide now what you want to do is combine all this and rework it and therefore you have your unique mechanism or unique selling proposition now what it does is allows people to say I identify with this that's me you're talking to me that because you've described your deal prospect I have this problem and you promised to solve it in this way using and this is why you're better this is the distinct benefits and you make this in if you make in different ways you know the headline where the sub-headline bullet points you can have a headline with bullet points you can have a headline with paragraph text it really depends on how you want to convey this information it can be through video as well but once you get this it really does really does transform the way you go about your marketing and hugely pumped up the conversion rate of your website so here we are we've come to the end of the video but there's one really key important aspect and that is that I work with construction these and contractors all around the world in so many different industries now what I want to do as a thank you and also as someone that you might also as an aspect that you might be thinking about heart and soul in this world is that I work with two contracting construction companies for free every month for 30 days I'll do absolutely everything for them going through and implementing the exact strategy they'll show you a start that is proven to be wildly successful for so many businesses I'll implement that into your business for absolutely free for 30 days there's no fee you're not paying me a single cent also there's no obligation you're obligated to work with me for one day extra or one year extra there's just no extra extra obligation of any sort at the end of 30 days if you love the results fantastic we can continue working together if you don't we shake hands and we move on and we both carry on no one has refused working together after the first 30 days the results have been that good now I really do this for two businesses for the reasons is is that it takes a little amount of time and I do all the work so it takes a fair bit of time to implement the strategy and with all the other clients clients I'm doing work for and maintaining and optimizing continuously for that I can only take on two new clients so if you do want this special offer all you have to do is visit this URL it'll pits appear on the screen visit that URL or go down to the comments section or the Edit sorry the YouTube video description section and click on the link and just input your details you will not have a conversation you can get a better feel for me I get a better feel for you and if it works out we can start the the 30 days for free and I'll do all the work myself so before you go if you've loved today's content and you want more like this in order to help you know grow your business and generate more leads smash that subscribe button smash that like button it really does help me get you know more viewership and more and slightly higher ranking within the YouTube algorithm so I really do appreciate that and with all that being said I look forward to you know presenting a new video in the near future bye bye