Lead qualification system for Construction Industry

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the best way to get leads is through your website no no no it's from Google ads no it's from social media ads it's from Facebook no it's from Tik Tok ads no it's from doing SEO no it's from Google Maps no it's from paying home advisor or Angie or house or any of these other 15 different companies that are calling you every single day trying to sell you more leads what is the best path what is the best route to take when it comes to getting more leits the very first thing that we need to get out of the way is that you don't need more leads sounds crazy I know you click out a video you want to know about more leads you want booked appointments you want inome estimates you want qualified prospects that you can go to their house you can speak with them you actually have an opportunity to sell if you you've ever worked with these lead companies you know that what you're getting is a name an email and a phone number and then when you call them when you reach out to them it feels like you are literally cold calling a prospect that's not how you want to grow your business look the very first thing that you need to do is to actually have a real brand right actually have a business that people can Google they can see some reviews they see your past customers they see your p projects and they actually look really good and not just that because that's not enough anymore these prospects they actually want to know who they're doing business with same way as you right you've probably done handshake deals you want to know who you're dealing with and so what you can do is go on your website you can film videos add some photos of yourself I guarantee you none of your competitors are doing this go look at their websites and very very few only the top guys are doing this because they know that you have have to build a person-to-person connection even if it's virtual even if it's on the computer even if it's on your website is extremely important as the founder of more estimates.com we work with construction companies and home service companies all across the US and so I have a lot of backend data on what's working and what's not working this is one account right here and I can see where the leads are coming from right BNI I like Network groups we're talking about chat widgets we're talking about Facebook ads and social media platforms we're even going to talk about website forms and even Uber if you're wondering how we get leads on Uber it's the answer is we are not this client was just the Savage and he closed his Uber driver what we'll also do is dive into some of our campaigns that we have and you'll be able to see what we're paying per lead and how many of those lead leads were turning into appointments that actually show on top of that I'll even show you certain text messages that we send to our leads to get them to book more appointments so first things first let's actually take a look at some of these ad campaigns I'm going to go ahead and refresh this so you can actually see that this is live so let's actually take a look at the results this top ad right here when I hover over it you'll see the metrics that we have right website leads that came in you can see a appointments that are scheduled and to the right it says our cost per result this is our cost per lead and I'm going to show you what we consider a lead as well it's not a name email and phone you'll see $27 per lead this many Impressions this much reach and these are people that are coming in on cold traffic right we are running this on Facebook and Instagram now what do we consider a lead we collect name we collect collect email we collect phone number we collect their address then we collect what service they want completed and then we also ask for the timeline of their project meaning how soon do they want to get started and we have a drop down and a bunch of options so we can see how serious they are and how seriously you should be taking these prospects now after they submit that survey so we actually don't even like collecting these like lead forms I like sending people to a full survey so we know that they are qualified and we are spending $30 to get one of those leads now after they come in from Facebook and they felt that survey they book in a phone call consultation the reason we do a phone call consultation is because I want to avoid playing phone tag I know you've been there where a lead calls you then you call them back they they don't answer so they call you back and you call that you're just stuck in this Loop okay let's get rid of that lead comes in they pick a time they choose 400 p.m. 12:30 yes they hit next they fill out a little bit of information and then they get booked on your calendar so instead of you waking up to leads in your inbox you look at your calendar on your phone and you notice you have a bunch of phone call consultations this is much better it's more organized and the lead is expecting your phone call so they end up showing up way more right and then from this you can book in home estimates you've already spoken into them they already know like and trust you now look Facebook is just one Avenue you can of course rely on different streams right we have SEO you can do newspaper ads you can do TV commercials radio commercials you can even have referral networks which does work also extremely well we have our one client that I was just mentioning to you join BNI which is a group I think it's like a couple hundred doar a year and if you look at the revenue is generated you can see here it's over half a million dollars just from that group so if you're just starting maybe it's worth going in and joining this group however everything that you do does need to lead back to your Google my business does need to lead back to your website so you can look legit imagine you go to one of these meetings you meet someone you have a great conversation but then they go home they Google you they can't find you and even though you've been in business for 10 years they all of a sudden don't trust you that is why it's important to run a campaign like this filter your reviews a little bit and only select and only the ones that choose five stars push them to Google all right so I hope you are enjoying this video look I don't see anyone else out here giving away the whole Farm like we are showing you everything a toz how we get the leads how we generate them the lead quality how many of them are closing the appointments that we're booking everything A to Z we work with one company per area what that means is that if if you're seeing this chances are others are seeing as well so what you can do is take a look at the link down below this video with more estimates.com and see if your area is still available if you would like to work together oneone I am the owner of the company when's the last time you spoke to the owner of one of these big lead companies probably never so go ahead and see if your area is available even if it's not and even if we work with an industry in your specific area I still might be able to help give you some Consulting and just help for free and give you some advice on what you can do to move forward to actually land more projects and land more jobs I work with companies all across the us we have tons of case studies 10 12 appointments a month and make three or four of those sales that average 25 to 35,000 it makes sense to do it we' already sold two or three jobs from from the lead Source that's amazing that's awesome the crazy thing about this too is that I mean this is literally like the first 30 days of us working together yeah completely agree tons of testimonials from people Landing tons of projects from online advertising from their leads that we help them generate we also have a full software that helps home service companies like yours close more projects follow up faster get more Google reviews websites all that stuff so check out that link down below more estimates.com and sometimes what we're actually able to do is even give free trial so you can try it before paying anything and see how well it works for you so in the beginning these referral groups are absolutely amazing and once you're ready to actually scale and as you can see this is all for full kitchen remodels full bathroom remodels these are not lowend projects where we're fixing a sink no these are high-end construction projects where we are renovating a part of their home we've done this for basement remodels and all that stuff as well and with Facebook it is much more scalable Google is also quite expensive but it has absolutely Works SEO Google local service ads I'm sure you've heard of all these things but when you have a survey it really filters the leads better and you can get more leads plus higher quality leads now great what do we do after a lead comes in from a survey or from a different platform from a website maybe from some landing page that we have online always always always what we do is we automatically text them at the end of the day the faster you can respond to your leads the more you're going to close the more money you will actually make a lot of the money is also in the follow-up they might respond to you or they might not respond to you less than 10% of the leads that reach out to you are ready to move forward right there on the spot and move forward with a sale especially if it's so high ticket right they're spending thousands and thousands of dollars and sometimes it's not an immediate decision that they can just make on the spot so we want to follow up with that and you don't have to manually do this because we have ai tools as you can see here we can select between SMS an email and automatically follow up with them if they book an initial phone call consultation you can send these messages if they didn't book you can send these messages that gets them to book in again as you can see this person didn't respond to us the very first time that we texted them that's fine we sent them the calendar link now it says Hey again Karen we're still holding your spot want to make sure your application doesn't fall through the cracks they didn't respond again that's fine Karen is everything okay you reached out wanted an inhome design consultation we've been holding your spot haven't heard anything from you so we keep following up and if they don't respond whatever we just let them go right but imagine if someone did respond and maybe they fell through the cracks before you book the estimate right maybe they reschedule whatever things happen or maybe it's even after the estimate imagine if you can automatically follow up with them afterwards for a month for two months for six months later and just nothing sales just a quick check in hey Susie it's been so long it's been six months since we chatted Susie it's been three months since we chatted hope you're doing amazing how is everything right if you can automate this would you make less sales or more sales obviously the answer is more sales and this is how you ultimately end up getting more leads you build your reputation you look like a real company you maybe even have some videos and then you just automatically follow up with the people that are interested now of course you can run campaigns and you can pour gasoline on the fire which is like Facebook ads or Instagram ads or Google and pay to play but a lot of this is also playing the long-term game right playing that six-month game that 12 Monon game and not expecting immediate results where as soon as we turn something on we want it to work immediately you want to double your business in the next two months a lot of times it just doesn't work that way if you don't have strong foundations in place you need to be thinking about how you can take over your local market and even if it's just a suburb you don't have to take over the whole city you can absolutely crush it but it's all going to start with your online reputation it's going to start with your reviews where are you listed online it's going to start with how you look the guy that's been in business for 30 years but doesn't have a website sometimes times people don't know about him and they don't care that he's been in business for 30 years because he has a three star leting and they would rather move forward with you you want to be the guy that cares about his reputation looks at his reviews automatically sends Google review request so you never have to think about it right let's say that this person closed Karen they closed the project you can add a tag right here that says job complete and it'll automatically send him a link right to this funnel this page to leave that review and then it'll automatically filter it this is extremely powerful you don't have to do a lot of this stuff manually anymore we can automate everything there's so many contractors that are just stuck in this lead purchasing Rat Race and that's what it is right you're always paying to play I have clients that have freaking hundreds of calls every single month and all we're doing is just getting them organically from Google and it's an SEO play which is also longer term but it absolutely can work and does work if done correctly at the very least focus on building your online reputation and you won't go wrong just appear like a trusted company and everything will start to fall into place naturally your SEO is going to be better get more reviews now your website can become more persuasive because you're featuring those reviews you don't need fancy language and text people just want to see that they can trust you that's all focus on that and then once you're ready to actually get more leads using something like Facebook or Instagram or Google you can certainly run that