Introducing lead qualification tools for Higher Education

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[Music] let's talk about how to get started with legion forms today legion forms are one of the most commonly used tools to achieve marketing goals on linkedin today we will cover what legion forms are how education marketers specifically are utilizing legion forms how to get started with legion forms today and a quick interactive demonstration of what legion forms look like from the member experience remember you're in good company with linkedin when utilizing legion forms as part of your marketing strategy let's hop right in so what are legion forms simply put they are the most efficient way to capture leads on linkedin across several of our products legion forms use our members first party data to autofill forms while also having the flexibility for custom questions that you might want to include as well legion forms are available across several of our products including static image ads carousel video ads message ads and conversation ads they are easy to set up can easily integrate with your crm system and they are always available to download directly within campaign manager so you can always have access to the leads as soon as they come in next we'll talk a little bit about how education marketers specifically are utilizing legion forms because of the ease of use from a member perspective of automatically filling out many of the fields based off of the profile data it allows you to capture leads at a much more efficient rate capturing leads more efficiently allows you to capture more leads on linkedin while also maintaining the quality of the leads because they're still within your target audience and within the safe and trusted environment of linkedin [Music] all of this leads to legion forms having about a five and a half times higher conversion rate than on-site conversions to boost enrollment and application rates even further you can even retarget based off of both legion form opens so those that open the form but don't actually complete it as well as legion form completes to help push them further down the funnel and continue the marketing along the student journey you also have the ability to add in completely custom multiple choice questions drop-down questions or free fill questions this allows you to add any custom question that you want such as program or start date one thing to watch out for is just be careful and not adding too many custom questions because that will lower your overall conversion rate the more friction you add into the form [Music] so let's talk about how to get started today on legion forms the first thing is making sure to select lead generation as your objective this is under the conversions subheader if you do not select lead generation as your objective you will not see legion forms become available later in the flow next is to select your ad format this can be single image ad carousel ad video message ad or conversation ad any of these products you'll have the ability to integrate region forms on next you'll pick your audience and set your budget in bid this will be identical to what you'll see if you are not using legion forms on any of these products but it will vary slightly depending on the product that you select next you'll start by creating the ad this is where you'll name the ad put some introductory text and have your destination url note this step will also change slightly depending on the product that you choose next you'll set up your form details this is where you'll select your call to action and name your form you also will input your privacy policy url here and then there's also the option to add additional optional privacy policy text the next step is completing the actual lead details so this is where you'll select which member details you want to include in the form such as name or email address everything that's available from an autofill perspective you'll see in the search box and those drop downs below that drop down box you'll see there's an option to include custom questions as well this is where you'll enter any custom questions that you want to include on the form but again remember to try to keep these to a minimum the final step is completing the confirmation this is the message that the member will receive after submitting the form as well as your landing page url next we'll go through a quick interactive demonstration of what it looks like from a member experience to interact with one of the legion forms for this demonstration we'll use a static image example that has a legion form included you'll see that this shows up right in the member feed and when the user selects the call to action the legion form will automatically pop up this will autofill with the member information and any custom questions the member will be able to complete at that point as well after they submit the form they'll get the confirmation message that you sent as well as the destination url as soon as the member submits the lead you'll have access to that lead information in your crm as well as within campaign manager tool legion forms is really the best of both worlds because you're getting all that efficiency from the autocomplete fields while also having the flexibility to add in custom fields that are important to you remember you're in good company on linkedin with legion forms that help connect you to prospective students in a way that is customizable scalable and easy to use thank you so much for listening and i hope you put the tips you've learned today into action to take your marketing to the next level [Music] you