Lead qualification tools for Legal services

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lawyers that build up a network of strategic partners that refer them business are some of the most successful lawyers around because they don't have to spend a lot of money on advertising and they get tons and tons of free leads so how do you build up a network of businesses that are eager and happy to send you clients i talk to lawyers about this all the time and the common mistake that i see over and over again is the lawyers are approaching the strategic partners with themselves in mind right zig ziglar said if zig ziglar said you can have everything in life that you want if you just help other people get everything that they want right so if you approach strategic partners in this with this mentality you are much more likely to get partners that are going to refer you business so for example i heard a story about a car accident attorney who actually he wasn't a car accident attorney he was a attorney that handled traffic tickets in la now los angeles is extremely competitive and he wanted to get into car accidents and personal injury but he didn't have a huge budget so what he did is he went out and got some business cards printed and they were gold business cards they were like foil printed and they said this uh the the the holder of this card is entitled to one free traffic ticket defense so what he did is he basically printed like a thousand or two thousand of these things he went all around the city and he went to every single business that he thought could help refer business to him so basically it's every business that salt that is also targeting his ideal clients right people who you know so so what he did is he passed out these cards he said here hold on to my card i'm a car accident attorney i also used to do traffic tickets so if you ever get a traffic ticket in the next 10 years just call me up and i'll take care of it right and using that strategy he was able to grow his law firm to a level that is just absolutely unreal right so think about this what stress what skills do you have that you could offer strategic partners in exchange for them helping you and referring business right that's one of the things he approached it by not saying hey can you refer me business he approached it by saying hey listen if you get a traffic ticket in the next 10 years you let me know and i'm going to take care of it using a skill that he has right so how can you do something like that i'm not saying you have to do traffic tickets but what can you offer people in your skill set that would they would find valuable that then would cause them to refer business to you i'm gonna give you another one there's another attorney and he wanted to get auto body shops to refer him cases because he's a personal injury attorney right now who doesn't want auto body shops referring them cases auto body shops chiropractors um you know people like that right so because every attorney wants these these these businesses to refer them business they're in high demand so instead of trying to form a relationship and basically you know kind of schmooze them and just say hey pick me pick me what he did is he decided to provide value so he realized that in his market it was about a hundred dollars per click for car accident lawyer keywords so car accident lawyer car accident lawyer me near me you know best car accident lawyer but it was like 50 cents for auto body repair keywords so what he started doing is he built a website and he built a website for auto body repair and he started generating leads he used pay-per-click ads and he started generating leads for auto body shops and then what he started doing is he started giving the leads giving the referrals to the auto body shops and at first he didn't he didn't even tell them who was doing it he just started giving them leads and giving them free leads and now this sudden they start seeing all this business coming in and business is busier than ever before and then one day he called him and he said hey listen this is attorney bob smith um just so you know this person and this person and this person and this person and this person and this person all came from my referral and there's plenty more where that came from now if you want me to keep referring these these cases to you i just yeah i'm happy to do it i would just ask that when uh you know when somebody gets injured you just give them my card you know and doing that he was able to grow his business exponentially and he did that and that's how he built referral programs he did the same thing with chiropractors he did the same thing with body shops all over the all over the city right and he used that by basically thinking about okay how can i help them get what they want because at the end of the day what they want is they want to make more money right they want to have more certainty so that they know that they're going to be growing so how can you provide that to them how can you provide something like that to them you know free leads free business things like that to the point where they actually not only not only do they do they enjoy it but they actually start to depend on it because if you can become that big of a stream of business for them then they have to refer to you right so my point is if you're trying to grow your law firm building a strategic referral partner network is a great way to do it the easiest way to build a strategic referral partner network is not by thinking about yourself it's by thinking about them what do they want what value can i provide to the strategic partners and in doing so they will get what they want and in exchange you will get what you want [Music] you